What users are saying about
1 Rating
26 Ratings
1 Rating
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Score 10 out of 100
26 Ratings
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Score 8.6 out of 100

Feature Set Ratings

    Ad Network Integration

    N.Rich

    Feature Set Not Supported
    N/A
    8.0

    StackAdapt

    80%
    StackAdapt ranks higher in 2/2 features

    Data Transfer

    N/A
    0 Ratings
    8.0
    80%
    10 Ratings

    DSP integration

    N/A
    0 Ratings
    8.0
    80%
    7 Ratings

    Ad Campaigns

    N.Rich

    Feature Set Not Supported
    N/A
    8.0

    StackAdapt

    80%
    StackAdapt ranks higher in 5/5 features

    Ad campaign creation

    N/A
    0 Ratings
    8.0
    80%
    14 Ratings

    Ad deployment

    N/A
    0 Ratings
    8.0
    80%
    14 Ratings

    Display advertising

    N/A
    0 Ratings
    8.5
    85%
    13 Ratings

    Ad display and retargeting segmentation

    N/A
    0 Ratings
    9.0
    90%
    12 Ratings

    Sequence targeting

    N/A
    0 Ratings
    6.5
    65%
    10 Ratings

    Ad Reporting & Analytics

    N.Rich

    Feature Set Not Supported
    N/A
    7.4

    StackAdapt

    74%
    StackAdapt ranks higher in 6/6 features

    Ad dashboards

    N/A
    0 Ratings
    8.1
    81%
    14 Ratings

    Ad performance reports

    N/A
    0 Ratings
    8.1
    81%
    14 Ratings

    Ad conversion tracking

    N/A
    0 Ratings
    8.1
    81%
    13 Ratings

    Ad attribution reporting

    N/A
    0 Ratings
    6.5
    65%
    10 Ratings

    Cross-channel ad management

    N/A
    0 Ratings
    6.0
    60%
    6 Ratings

    Ad forecasting and optimization

    N/A
    0 Ratings
    7.5
    75%
    11 Ratings

    Attribute Ratings

    • N.Rich is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    10.0

    N.Rich

    100%
    1 Rating
    8.0

    StackAdapt

    80%
    14 Ratings

    Likelihood to Renew

    N.Rich

    N/A
    0 Ratings
    10.0

    StackAdapt

    100%
    1 Rating

    Usability

    N.Rich

    N/A
    0 Ratings
    8.0

    StackAdapt

    80%
    2 Ratings

    Support Rating

    N.Rich

    N/A
    0 Ratings
    9.5

    StackAdapt

    95%
    2 Ratings

    Likelihood to Recommend

    N.Rich

    Well suited when there is a product to attach to the NRich efforts. Less appropriate when there is not--or a thought leadership campaign.
    Read full review

    StackAdapt

    StackAdapt is well-suited in situations where you need to drive awareness to a niche audience that cannot be easily targeted on the GDN. For our agency it is useful for our Canadian clients only, as HST is added to the advertising costs. We cannot pass this on to our international clients and therefore do not use the platform for any clients outside of Canada.
    Read full review

    Pros

    N.Rich

    • Integration with Salesforce.com
    • Easy ad setup
    • Intuitive dashboards
    • Ease of target/segment uploads
    • Intent Dashboard is extremely valuable
    Read full review

    StackAdapt

    • Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
    • Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
    • Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.
    Read full review

    Cons

    N.Rich

    • Would like more flexibility in amount of characters for digital/cross-channel ad copy
    • Would like a longer log-in time. I feel I get signed out too quickly.
    • System can sometimes be glitchy and dashboards fail to populate
    Read full review

    StackAdapt

    • There is no way to QA your own ads. They QA for you and based on the level of their customer support, you can trust their QA, but the lack of self-assessment can cause problems for your company/agency.
    • To know where your ads were actually deployed, when, and for how long would be amazing. They certainly know because they can track all sorts of analytics.
    • Budgeting.
    Read full review

    Pricing Details

    N.Rich

    Starting Price

    Editions & Modules

    N.Rich editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      StackAdapt

      Starting Price

      Editions & Modules

      StackAdapt editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Likelihood to Renew

        N.Rich

        No answers on this topic

        StackAdapt

        The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
        Read full review

        Usability

        N.Rich

        No answers on this topic

        StackAdapt

        Simple, streamlined interface. I would rate it higher if there was a proper agency portal (like an MCC "My Client Center") that allows you to control multiple client accounts from a unified login.
        Read full review

        Support Rating

        N.Rich

        No answers on this topic

        StackAdapt

        Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt
        Read full review

        Alternatives Considered

        N.Rich

        NRich is clearly superior in terms of efficiency and overall customer reach.
        Read full review

        StackAdapt

        In terms of Native advertising, StackAdapt blows Outbrain and Taboola out of the water. The ability to drive impressions is similar between all three, but we have seen a large improvement in the quality of these impressions from StackAdapt. Clicks, engagement, and sales are all up on StackAdapt when compared to the other platforms we have used in the past.
        Read full review

        Return on Investment

        N.Rich

        • Huge ROI for campaigns with products attached
        • Allows us to get our message in front of customers--especially during the COVID pandemic where we were unable to be in person with customers
        • Allows us to standardize our ABM marketing efforts across multiple campaigns.
        Read full review

        StackAdapt

        • Excellent traffic from our ads. Traffic exceeded our forecast.
        • Excellent management of our budget. We did not spend near as much as we budgeted for the response we received through our test.
        • The lead conversion was not expected to be high due to the type of content we deployed, but we received zero conversions, well below anticipated when compared to other ads for the same content.
        Read full review

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