Navattic vs. Outbrain

Navattic is a powerful tool for product engagement, backed by amazing customer support. Despite its many capabilities, it’s quite intuitive and smooth to use, delivering great value for its cost from the start. Demos and tours look polished and provide a refreshing self-serve experience to users and prospects alike.

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If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.

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• Eye to detail on the visuals used whether modals, tool tips, different type of steps.
• Voice over! Very good introduction
• Easy to use, a plug and play kind of deal which I love

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• Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
• Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
• Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.

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• Although I like the AI summarizations that highlight and add text in the proper steps, it still needs a human to review
• Some features are hidden within another click like the next/back button or the beacons/highlights. Popular features shouldn't require too many additional clicks to get to.

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• Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
• High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.

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The tool is easy to use on it's own but the Navattic team is also phenomenal to work with. They have been instrumental in helping us get set up and confident in building our own demos

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The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.

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We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."

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Navattic was about half the price but not half the functionality. There are differences between the two but not enough to justify the price difference.

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Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain

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• Our demo hub is the website page that contributes and retains most traffic
• Increased time spent on the page
• Reduced bounce rate

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• None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info