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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Nielsen Marketing Cloud

    Score7.6 out of 10
    N/ANeilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.N/A

    Sendible

    Score7.2 out of 10
    N/ASendible is a social media marketing platform that allows users to engage with their audience and track results across multiple social media channels at any time.

    $29

    per month 1 user and 6 profiles

    Pricing
    Nielsen Marketing CloudSendible
    Editions & Modules
    No answers on this topic
    Creator
    $29
    per month 1 user and 6 profiles
    Traction
    $89
    per month 4 users and 24 profiles
    Scale
    $199
    per month 7 users and 49 profiles
    Advanced
    $299
    per month 20 users and 100 profiles
    Enterprise
    $750
    per month 80 users and 400 profiles
    Offerings
    Pricing Offerings
    Nielsen Marketing CloudSendible
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—15% discount if paying annually. 15% monthly discount or 25% annual discount offered to non-profits.
    More Pricing Information
    Community Pulse
    Nielsen Marketing CloudSendible
    Considered Both Products
    Nielsen
    No answer on this topic
    Sendible
    No answer on this topic
    Key User Insights
    Would buy again
    80%
    Would buy again
    4 Answers
    100%
    Would buy again
    7 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    80%
    Happy with the feature set
    4 Answers
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    83%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    6 Answers
    Features
    Nielsen Marketing CloudSendible
    Data Collection
    Comparison of Data Collection features of Nielsen Marketing Cloud and Sendible
    Feature
    Nielsen Marketing Cloud
    8.3
    6 Ratings
    2% above category average
    Sendible
    -
    Ratings
    Collection of first-party data8.56 Ratings00 Ratings
    Collection of third-party data8.55 Ratings00 Ratings
    Access to Third-party Data Providers7.95 Ratings00 Ratings
    Data Classification
    Comparison of Data Classification features of Nielsen Marketing Cloud and Sendible
    Feature
    Nielsen Marketing Cloud
    8.6
    6 Ratings
    4% above category average
    Sendible
    -
    Ratings
    Audience taxonomy8.26 Ratings00 Ratings
    Tag Management8.25 Ratings00 Ratings
    Data Analysis Dashboard9.46 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Nielsen Marketing Cloud and Sendible
    Feature
    Nielsen Marketing Cloud
    7.9
    5 Ratings
    1% below category average
    Sendible
    -
    Ratings
    Data Transfer7.95 Ratings00 Ratings
    DSP integration7.95 Ratings00 Ratings
    DMP Analytics
    Comparison of DMP Analytics features of Nielsen Marketing Cloud and Sendible
    Feature
    Nielsen Marketing Cloud
    8.6
    6 Ratings
    9% above category average
    Sendible
    -
    Ratings
    Campaign Analytics8.56 Ratings00 Ratings
    Audience Analytics8.86 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Nielsen Marketing Cloud and Sendible
    Feature
    Nielsen Marketing Cloud
    -
    Ratings
    Sendible
    6.4
    9 Ratings
    18% below category average
    Boolean keyword searches00 Ratings6.06 Ratings
    Filtering out noise/spam00 Ratings6.05 Ratings
    Sentiment analysis00 Ratings6.56 Ratings
    Broad channel coverage00 Ratings7.08 Ratings
    Publishing
    Comparison of Publishing features of Nielsen Marketing Cloud and Sendible
    Feature
    Nielsen Marketing Cloud
    -
    Ratings
    Sendible
    8.3
    15 Ratings
    2% above category average
    Content planning and scheduling00 Ratings10.015 Ratings
    Audience targeting00 Ratings7.013 Ratings
    Content optimization00 Ratings7.713 Ratings
    Workflow management00 Ratings8.414 Ratings
    Engagement
    Comparison of Engagement features of Nielsen Marketing Cloud and Sendible
    Feature
    Nielsen Marketing Cloud
    -
    Ratings
    Sendible
    7.7
    12 Ratings
    5% below category average
    Automated routing and prioritization00 Ratings7.511 Ratings
    Customer interaction histories00 Ratings5.59 Ratings
    Bulk actions00 Ratings10.011 Ratings
    Marketing
    Comparison of Marketing features of Nielsen Marketing Cloud and Sendible
    Feature
    Nielsen Marketing Cloud
    -
    Ratings
    Sendible
    7.0
    9 Ratings
    10% below category average
    Lead generation00 Ratings9.04 Ratings
    Content marketing00 Ratings9.09 Ratings
    Paid media management00 Ratings1.01 Ratings
    Campaigns and promotions00 Ratings9.02 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Nielsen Marketing Cloud and Sendible
    Feature
    Nielsen Marketing Cloud
    -
    Ratings
    Sendible
    9.1
    15 Ratings
    9% above category average
    Twitter00 Ratings10.013 Ratings
    Facebook00 Ratings10.015 Ratings
    LinkedIn00 Ratings10.014 Ratings
    Google+00 Ratings10.08 Ratings
    Instagram00 Ratings10.012 Ratings
    Pinterest00 Ratings5.56 Ratings
    YouTube00 Ratings8.410 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Nielsen Marketing Cloud and Sendible
    Feature
    Nielsen Marketing Cloud
    -
    Ratings
    Sendible
    7.0
    11 Ratings
    10% below category average
    Campaign success analytics00 Ratings7.011 Ratings
    Real-time tracking00 Ratings7.09 Ratings
    Competitor analysis00 Ratings7.05 Ratings
    Account management
    Comparison of Account management features of Nielsen Marketing Cloud and Sendible
    Feature
    Nielsen Marketing Cloud
    -
    Ratings
    Sendible
    5.9
    14 Ratings
    29% below category average
    Role-based user permissions & privileges00 Ratings9.714 Ratings
    Mobile access00 Ratings2.110 Ratings
    Best Alternatives
    Nielsen Marketing CloudSendible
    Small Businesses
    No answers on this topic
    Publer
    Score9.5 out of 10
    Medium-sized Companies
    Adobe Audience Manager
    Score7.9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Adobe Audience Manager
    Score7.9 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Nielsen Marketing CloudSendible
    Likelihood to Recommend
    7.9
    (7 ratings)
    9.3
    (19 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    8.0
    (4 ratings)
    Usability
    8.0
    (1 ratings)
    8.7
    (6 ratings)
    Support Rating
    5.0
    (1 ratings)
    9.9
    (3 ratings)
    User Testimonials
    Nielsen Marketing CloudSendible
    Likelihood to Recommend
    Nielsen
    Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
    Incentivized
    Read full review
    Sendible
    I have a fairly straightforward use case for Sendible and it meets almost all of my needs. If you are a small company that needs a collaborative solution to social media content creation, and likely has a small team (or no team) to manage social media postings, I think Sendible is likely a great tool to schedule posts and largely automate social media marketing. A larger company or more involved marketing team could still use Sendible to schedule and collaborate on posts. However, there may be additional features they may want or need (like the ability to promote posts) that may not be available with Sendible.
    Incentivized
    Read full review
    Pros
    Nielsen
    • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
    • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
    • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
    • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
    Incentivized
    Read full review
    Sendible
    • Easy to schedule and post to all of your social media platforms.
    • Customer support is very accommodating and always there to help. I have never had an issue with reaching someone whether it was for a quick question or to demo other features.
    • They have an awesome affiliate program (example: I earned over $600 from one company clicking through an signing up from my affiliate link - yay!)
    • Compared to other social media platforms, Sendible has been the most robust with features and ease of use.
    • They are always making advances and upgrades to their service offerings to better meet the needs of their customers.
    Read full review
    Cons
    Nielsen
    • More segments need to be created as often as possible
    • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
    Incentivized
    Read full review
    Sendible
    • Inbox. The inbox of incoming messages/posts is very clunky. Threads are separated into individual messages, making it difficult to follow conversations.
    • Reporting. The included reporting features are limited and don't allow for enough customization to be worth using.
    • Hashtags. When discussing the 10 most common mistakes (or whatever the title might be), we are unable to say "You won't believe #3" because the system reads this as a hashtag to link rather than just a number. It adds on editing time when approving posts.
    • Default settings. As a Social Media Manager, it is annoying to have myself set as default when looking at the content calendar. I don't write the posts, just approved and schedule them, so manually entering in my writers' names in the filters could be made easier by making this an editable feature.
    • Instagram. You cannot post multiple images in a single Instagram post from Sendible.
    • Service Lists. They are supposed to be helpful in grouping your services (we do this by brand), however, these lists don't pull the information you put on individual services. So if I have a list with Facebook, Instagram, and Pinterest for Brand A, you can't just add the Brand A Service List filter onto the calendar and see all of those posts that are scheduled. They don't seem to have much purpose at all.
    Incentivized
    Read full review
    Likelihood to Renew
    Nielsen
    I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.
    Incentivized
    Read full review
    Sendible
    If I am given a larger budget to work with then I'd like a program that tracks and collects my PR hits, as well as sends me important info to respond to. I realy like the way New Brand Analytics tracks my Trip Advisor,etc ratings
    Incentivized
    Read full review
    Usability
    Nielsen
    Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
    Incentivized
    Read full review
    Sendible
    Sendible is 100% web based so managing social media platforms can be done from anywhere with internet connectivity. During registration, Sendible takes its users on a tour of its main features. The sleek design was engineered by professionals who have great interest in social media marketing. There is ample support in case users get lost and there is no learning curve.
    Incentivized
    Read full review
    Support Rating
    Nielsen
    I am rating this as neutral due to having minimal interaction with them
    Incentivized
    Read full review
    Sendible
    Sendible has a great resource center which I have used multiple times throughout my year using the platform. There are plenty of troubleshooting articles and guides that make it easy to uncover the root of any small issues I may have.
    Incentivized
    Read full review
    Alternatives Considered
    Nielsen
    Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.
    Incentivized
    Read full review
    Sendible
    While lacking in some features compared to those big alternatives, Sendible doesn't stop releasing new features every few months and doesn't cost nearly as much monthly as they do for the amount of profiles they allow to manage. Overall I'd say it's a solid competitor if they keep the updates coming and optimize the platform a little
    Incentivized
    Read full review
    Return on Investment
    Nielsen
    • We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
    • We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.
    Incentivized
    Read full review
    Sendible
    • It helps my business, to manage my clients social media.
    • However I was hoping to capture more people who want to use the tool as DIY which has not happened.
    • I do not want to let it go but it is currently more of an expense then bringing in a return.
    Incentivized
    Read full review
    ScreenShots

    Sendible Screenshots

    Screenshot of StreamsScreenshot of Monitoring KeywordsScreenshot of ReportingScreenshot of Content SuggestionsScreenshot of Compose BoxScreenshot of Bulk Importer