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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Nimble

    Score7.5 out of 10
    N/ANimble is a social customer relationship management (CRM) system with features such as contact management and data-driven analytics.

    $15

    per month

    WhatCounts

    Score4 out of 10
    N/AWhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand. Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with…N/A
    Pricing
    NimbleWhatCounts
    Editions & Modules
    Business
    $19.00
    Per User Per Month
    No answers on this topic
    Offerings
    Pricing Offerings
    NimbleWhatCounts
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    NimbleWhatCounts
    Considered Both Products
    Nimble
    No answer on this topic
    WhatCounts
    No answer on this topic
    Key User Insights
    Would buy again
    89%
    Would buy again
    16 Answers
    No answers on this topic
    Delivers good value for the price
    88%
    Delivers good value for the price
    15 Answers
    No answers on this topic
    Happy with the feature set
    89%
    Happy with the feature set
    16 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    16 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    17 Answers
    No answers on this topic
    Features
    NimbleWhatCounts
    Sales Force Automation
    Comparison of Sales Force Automation features of Nimble and WhatCounts
    Feature
    Nimble
    8.5
    30 Ratings
    8% above category average
    WhatCounts
    -
    Ratings
    Customer data management / contact management9.529 Ratings00 Ratings
    Workflow management8.428 Ratings00 Ratings
    Territory management8.724 Ratings00 Ratings
    Opportunity management8.128 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)9.429 Ratings00 Ratings
    Contract management8.523 Ratings00 Ratings
    Quote & order management6.621 Ratings00 Ratings
    Interaction tracking9.227 Ratings00 Ratings
    Channel / partner relationship management8.126 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Nimble and WhatCounts
    Feature
    Nimble
    8.1
    22 Ratings
    5% above category average
    WhatCounts
    -
    Ratings
    Case management7.922 Ratings00 Ratings
    Call center management8.220 Ratings00 Ratings
    Help desk management8.321 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Nimble and WhatCounts
    Feature
    Nimble
    8.7
    27 Ratings
    12% above category average
    WhatCounts
    -
    Ratings
    Lead management8.426 Ratings00 Ratings
    Email marketing9.026 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Nimble and WhatCounts
    Feature
    Nimble
    8.2
    29 Ratings
    6% above category average
    WhatCounts
    -
    Ratings
    Task management8.529 Ratings00 Ratings
    Billing and invoicing management8.418 Ratings00 Ratings
    Reporting7.725 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Nimble and WhatCounts
    Feature
    Nimble
    8.9
    27 Ratings
    15% above category average
    WhatCounts
    -
    Ratings
    Forecasting8.923 Ratings00 Ratings
    Pipeline visualization8.827 Ratings00 Ratings
    Customizable reports9.023 Ratings00 Ratings
    Customization
    Comparison of Customization features of Nimble and WhatCounts
    Feature
    Nimble
    8.6
    29 Ratings
    12% above category average
    WhatCounts
    -
    Ratings
    Custom fields9.029 Ratings00 Ratings
    Custom objects8.322 Ratings00 Ratings
    Scripting environment8.518 Ratings00 Ratings
    API for custom integration8.820 Ratings00 Ratings
    Security
    Comparison of Security features of Nimble and WhatCounts
    Feature
    Nimble
    9.3
    26 Ratings
    10% above category average
    WhatCounts
    -
    Ratings
    Single sign-on capability9.424 Ratings00 Ratings
    Role-based user permissions9.324 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Nimble and WhatCounts
    Feature
    Nimble
    8.4
    29 Ratings
    11% above category average
    WhatCounts
    -
    Ratings
    Social data8.429 Ratings00 Ratings
    Social engagement8.429 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Nimble and WhatCounts
    Feature
    Nimble
    8.8
    25 Ratings
    15% above category average
    WhatCounts
    -
    Ratings
    Marketing automation8.725 Ratings00 Ratings
    Compensation management8.919 Ratings00 Ratings
    Platform
    Comparison of Platform features of Nimble and WhatCounts
    Feature
    Nimble
    8.3
    27 Ratings
    9% above category average
    WhatCounts
    -
    Ratings
    Mobile access8.327 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Nimble and WhatCounts
    Feature
    Nimble
    -
    Ratings
    WhatCounts
    9.8
    1 Ratings
    20% above category average
    WYSIWYG email editor00 Ratings9.01 Ratings
    Landing pages00 Ratings10.01 Ratings
    A/B testing00 Ratings10.01 Ratings
    Mobile optimization00 Ratings10.01 Ratings
    Email deliverability reporting00 Ratings10.01 Ratings
    List management00 Ratings10.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Nimble and WhatCounts
    Feature
    Nimble
    -
    Ratings
    WhatCounts
    10.0
    1 Ratings
    27% above category average
    Dashboards00 Ratings10.01 Ratings
    Standard reports00 Ratings10.01 Ratings
    Best Alternatives
    NimbleWhatCounts
    Small Businesses
    Salesflare
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    NimbleWhatCounts
    Likelihood to Recommend
    7.0
    (33 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    7.0
    (3 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (19 ratings)
    -
    (0 ratings)
    Support Rating
    9.8
    (19 ratings)
    10.0
    (1 ratings)
    User Testimonials
    NimbleWhatCounts
    Likelihood to Recommend
    Nimble
    This tool is suitable for all sizes of organizations since it has the capacity to manage customer relations in the best possible way. Its features like task management, reports, social collaboration, and forecasting are always considered important for CRM and they all work without causing any trouble. But its Reports need to be more elaborate and its interface should be made easier and less tricky.
    Incentivized
    Read full review
    WhatCounts
    How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need. How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
    Incentivized
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    Pros
    Nimble
    • Importing contacts in the CRM is very much consist of easy steps.
    • It allows me to create, edit and view contacts records anywhere from the web.
    • It is helping me to stay organized in terms of marketing needs and providing real-time information automatically.
    • it is playing an excellent role in managing our all relations.
    Incentivized
    Read full review
    WhatCounts
    • We receive super customer service from a dedicated account representative.
    • The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
    • The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
    Incentivized
    Read full review
    Cons
    Nimble
    • Nimble's storage space is very sparse, but we have found that it can be expanded at an additional cost.
    • Their mobile application is not as good as some of us expected, and we strongly recommend improving it to make it work effectively.
    Incentivized
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    WhatCounts
    • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
    Incentivized
    Read full review
    Likelihood to Renew
    Nimble
    It's truly a great system if you get it for the right reasons. Don't expect it to do everything a mid market organization would require but for any small business or mid to large organizations which would like to integrate to it for the social insights capabilities this is a leading solution which can add value immediately
    Read full review
    WhatCounts
    No answers on this topic
    Usability
    Nimble
    The platform has more advantages and positives as compared to challenges or negatives in comparison to other comparable products and platforms available in the marketplace. It was extremely easy to get started with the initial deployment which makes the choice much clearer. Finally its tight integration not just with Microsoft O365 suite, but also with [the] most popular social media platforms available makes it a very favorable platform in its domain.
    Incentivized
    Read full review
    WhatCounts
    No answers on this topic
    Support Rating
    Nimble
    It was productive to be able to access remote support sessions from nimble employees, whom we decided to contact to have one of the features mentioned above explained to us. They were methodical and easy to explain solutions, so we recommend them for any kind of doubt.
    Incentivized
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    WhatCounts
    We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
    Incentivized
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    Alternatives Considered
    Nimble
    Nimble has proven to be a positive and well-respected application within our company for setting us up for success at building personal and meaningful associations with decision makers. It has been a significant reason why we have gained acceptance and trust from those who we have introduced ourselves to over time. The ability to feel a true understanding of our prospects and customers as real human beings with unique interests and common aspirations opens up doors of valuable conversation. The other options that were reviewed and considered provided many of the common ways from the past that stored CRM information. This method was much more of a static representation of the real interactions made between a company or salesperson with the prospects and customers. Nimble has brought back what should never have been lost - being like neighbors who spoke to each other about more things than just business.
    Incentivized
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    WhatCounts
    We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
    Incentivized
    Read full review
    Return on Investment
    Nimble
    • Time-Saving is one of the biggest ROIs for me. 30-60 minutes a day means I can focus on more marketing, sales, or client work.
    • A soft ROI is in better contact relationships. People are often impressed that I follow-up after meetings, and especially when they say to contact them in 6 months or next year.
    Incentivized
    Read full review
    WhatCounts
    • We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.
    Incentivized
    Read full review
    ScreenShots