Ninja Outreach vs SEMRush

• It easily finds relevant sites and contact information, helping cut down on the time you spend looking for that information.
• You can segment the contacts into lists very easily, this allows you to stay organized.
• You can easily export the information via CSV, which is great, so your information doesn't stay siloed.

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• Site audits: This feature quickly identifies issues and deficiencies found on our client's websites so that we implement fixes to correct the issue(s).
• Keyword tracking: This feature is great for letting us know what keywords are and aren't performing well for our client's site(s) vs. the competition.
• Reporting: Reports are quick and easy to pull, and simple for the client to read and understand even if they have limited technical knowledge.

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• Onboarding -- mainly because there are so many features that you can feel overwhelmed.

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• I'd like to see better, more customizable dashboard widgets.
• Pricing based on how many keywords are being tracked is not a great model.
• I'd like to see reports take into account both mobile and desktop collectively, instead of keeping them separate.

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• There's been no negative ROI. The major positive ROI is the time I've gotten back not having to spend a lot of time searching for the right prospects.

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• SEMRush has allowed for our marketing team to have a better focus on what keywords make sense for our pages to rank for, giving us data-backed decisions and saving us time.
• We have also been able to easily track the changes in our organic traffic month to month, especially by keyword. Having the ability to see which keywords are providing the most value has influenced our content strategy as well as our backlink pursuits

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