What users are saying about
10 Ratings
10 Ratings
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Score 3.4 out of 100
2 Ratings
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Score 7.3 out of 100

Feature Set Ratings

    SEO

    NinjaCat

    Feature Set Not Supported
    N/A
    6.6

    SEOGadget for Excel

    66%
    SEOGadget for Excel ranks higher in 7/7 features

    Keyword analysis

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Backlink management

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    SERP ranking tracking

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Page grader

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Competitive analysis

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Site recommendations

    N/A
    0 Ratings
    5.0
    50%
    1 Rating

    Task management

    N/A
    0 Ratings
    5.0
    50%
    1 Rating

    SEO Channels

    NinjaCat

    Feature Set Not Supported
    N/A
    6.7

    SEOGadget for Excel

    67%
    SEOGadget for Excel ranks higher in 3/3 features

    Local SEO

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Social SEO

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Global SEO

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    SEO Platform & Account Management

    NinjaCat

    Feature Set Not Supported
    N/A
    8.0

    SEOGadget for Excel

    80%
    SEOGadget for Excel ranks higher in 2/2 features

    Multi-domain support

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Integration with web analytics tools

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Attribute Ratings

    • SEOGadget for Excel is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    1.6

    NinjaCat

    16%
    4 Ratings
    7.0

    SEOGadget for Excel

    70%
    1 Rating

    Support Rating

    7.4

    NinjaCat

    74%
    3 Ratings

    SEOGadget for Excel

    N/A
    0 Ratings

    Likelihood to Recommend

    NinjaCat

    NinjaCat has been great for getting clients quickly connected to popular advertising platforms like Snapchat, Facebook, and Google. It can blend data together easily to make overall data easy to access. The template designer is easy to use (though careful there is no auto save or undo button) and you can have a client ready report done easily with one of their premade templates or customize it for your needs. The fact that I can build any metric or pull in about any information with the Google Sheet data feature makes the product far and away one of the best products I've had the pleasure of using.
    Matthew Stewart | TrustRadius Reviewer

    SEOGadget for Excel

    SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
    Spencer Baselice | TrustRadius Reviewer

    Pros

    NinjaCat

    • It automates Client Reporting for Digital Advertising -- it's time-consuming to set up, but once it is, you don't have to do very much after that.
    • Adding Data Sources to your reporting. NinjaCat integrates with most digital advertising platforms, in particular, Google Ads and Google Analytics.
    • It Manages Client Reporting in one place -- there's no need to send reports from different platforms and stitch the information together. NinjaCat pulls all the data and allows you to customize reports for your clients and send them concise data in an appealing format.
    John Kobel | TrustRadius Reviewer

    SEOGadget for Excel

    • Authentication is simple and requires no real in-depth knowledge
    • Importing of data into Excel saves time and saves us an extra step which is really important
    • Working with the data we need to see is much easier and faster
    • Collects multiple sources and saves time logging in
    • Data analysis is simple and straight forward
    Spencer Baselice | TrustRadius Reviewer

    Cons

    NinjaCat

    • The tool does struggle with handling data from tools that aren't particularly clean.
    • Many of the tools are designed to help agencies, so publishers have to jump through a few hoops or ignore certain areas.
    • Portions of the tool don't work as expected but there are work-arounds in almost all situations.
    James Arnold | TrustRadius Reviewer

    SEOGadget for Excel

    • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
    • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
    • Added functionality to analyze data would be nice
    Spencer Baselice | TrustRadius Reviewer

    Pricing Details

    NinjaCat

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required

    Starting Price

    SEOGadget for Excel

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Support Rating

    NinjaCat

    NinjaCat 7.4
    Based on 3 answers
    The platform is in-depth and thorough. The support team is amazing. The ability to do automations and data visualizations are fantastic. However, it does lack integrations fore taking data to the next step. Other platforms let you integrate Python and R scripts for organizing data or even forecasting. If NinjaCat were to add this, I think it would be a 10/10 and best product on the market
    Matthew Stewart | TrustRadius Reviewer

    SEOGadget for Excel

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    NinjaCat

    Google Analytics is raw data. Reporting has improved, but it is limited to the data available in Google Analytics Only. NinjaCat combines data across all the digital platforms you use.Acquisio and Kenshoo have similar capabilities on the reporting side but are cost prohibitive due to their pricing structure. You can't just us the reporting features of either of these 2 platforms as a stand-alone feature. NinjaCat does one thing and does it well -- Automated Client Reporting of digital marketing and advertising.
    John Kobel | TrustRadius Reviewer

    SEOGadget for Excel

    This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
    Spencer Baselice | TrustRadius Reviewer

    Return on Investment

    NinjaCat

    • Improved perception of business by improving reporting
    • Much quicker optimization for clients
    • Stands out ahead of competitors
    James Arnold | TrustRadius Reviewer

    SEOGadget for Excel

    • It is hard to quantify this realistically but it does save time and that is big
    • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
    • We haven't had any negative impacts as this is mainly a time saver
    Spencer Baselice | TrustRadius Reviewer

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