NinjaCat vs SEOGadget for Excel

Likelihood to Recommend

NinjaCat has been great for getting clients quickly connected to popular advertising platforms like Snapchat, Facebook, and Google. It can blend data together easily to make overall data easy to access. The template designer is easy to use (though careful there is no auto save or undo button) and you can have a client ready report done easily with one of their premade templates or customize it for your needs. The fact that I can build any metric or pull in about any information with the Google Sheet data feature makes the product far and away one of the best products I've had the pleasure of using.

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Matthew Stewart

Marketing Analyst

Stone Ward AdvertisingMarketing & Advertising, 51-200 employees

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SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.

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Spencer Baselice

SEO Manager

MilliporeSigmaPharmaceuticals, 10,001+ employees

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Feature Rating Comparison

NinjaCat

SEOGadget for Excel

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site recommendations

Task management

NinjaCat

SEOGadget for Excel

Local SEO

Social SEO

Global SEO

NinjaCat

SEOGadget for Excel

Multi-domain support

Integration with web analytics tools

Pros

It automates Client Reporting for Digital Advertising -- it's time-consuming to set up, but once it is, you don't have to do very much after that.
Adding Data Sources to your reporting. NinjaCat integrates with most digital advertising platforms, in particular, Google Ads and Google Analytics.
It Manages Client Reporting in one place -- there's no need to send reports from different platforms and stitch the information together. NinjaCat pulls all the data and allows you to customize reports for your clients and send them concise data in an appealing format.

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John Kobel

Search Marketing Specialist

CF Search MarketingMarketing and Advertising, 11-50 employees

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Authentication is simple and requires no real in-depth knowledge
Importing of data into Excel saves time and saves us an extra step which is really important
Working with the data we need to see is much easier and faster
Collects multiple sources and saves time logging in
Data analysis is simple and straight forward

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Spencer Baselice

SEO Manager

MilliporeSigmaPharmaceuticals, 10,001+ employees

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Cons

The tool does struggle with handling data from tools that aren't particularly clean.
Many of the tools are designed to help agencies, so publishers have to jump through a few hoops or ignore certain areas.
Portions of the tool don't work as expected but there are work-arounds in almost all situations.

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James Arnold

VP of Digital

Farm Journal MediaPublishing, 201-500 employees

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More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
More data imports would be nice this could be more of a one-and-done package, right now it only imports links
Added functionality to analyze data would be nice

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Spencer Baselice

SEO Manager

MilliporeSigmaPharmaceuticals, 10,001+ employees

View all 1 answers on this topic

Support Rating

NinjaCat 6.6

Based on 2 answers

The platform is in-depth and thorough. The support team is amazing. The ability to do automations and data visualizations are fantastic. However, it does lack integrations fore taking data to the next step. Other platforms let you integrate Python and R scripts for organizing data or even forecasting. If NinjaCat were to add this, I think it would be a 10/10 and best product on the market

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Matthew Stewart

Marketing Analyst

Stone Ward AdvertisingMarketing & Advertising, 51-200 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

Google Analytics is raw data. Reporting has improved, but it is limited to the data available in Google Analytics Only. NinjaCat combines data across all the digital platforms you use.Acquisio and Kenshoo have similar capabilities on the reporting side but are cost prohibitive due to their pricing structure. You can't just us the reporting features of either of these 2 platforms as a stand-alone feature. NinjaCat does one thing and does it well -- Automated Client Reporting of digital marketing and advertising.

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John Kobel

Search Marketing Specialist

CF Search MarketingMarketing and Advertising, 11-50 employees

View all 3 answers on this topic

This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.

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Spencer Baselice

SEO Manager

MilliporeSigmaPharmaceuticals, 10,001+ employees

View all 1 answers on this topic

Return on Investment

Improved perception of business by improving reporting
Much quicker optimization for clients
Stands out ahead of competitors

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James Arnold

VP of Digital

Farm Journal MediaPublishing, 201-500 employees

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It is hard to quantify this realistically but it does save time and that is big
Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
We haven't had any negative impacts as this is mainly a time saver

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Spencer Baselice

SEO Manager

MilliporeSigmaPharmaceuticals, 10,001+ employees

View all 1 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

NinjaCat

SEOGadget for Excel

NinjaCat

SEOGadget for Excel

NinjaCat vs SEOGadget for Excel

NinjaCat

SEOGadget for Excel

Feature Rating Comparison

SEO

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site recommendations

Task management

SEO Channels

Local SEO

Social SEO

Global SEO

SEO Platform & Account Management

Multi-domain support

Integration with web analytics tools

Pros

Cons

Support Rating

Alternatives Considered

Return on Investment

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Support Rating

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