What users are saying about
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 3.4 out of 100
Based on 10 reviews and ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.3 out of 100
Based on 2 reviews and ratings
Feature Set Ratings
SEO

NinjaCat
Feature Set Not Supported
N/A

6.6
SEOGadget for Excel
66%
SEOGadget for Excel ranks higher in 7/7 features
SEOGadget for Excel ranks higher in 7/7 features
Keyword analysis
N/A
0 Ratings
7.0
70%
1 Rating
Backlink management
N/A
0 Ratings
9.0
90%
1 Rating
SERP ranking tracking
N/A
0 Ratings
6.0
60%
1 Rating
Page grader
N/A
0 Ratings
7.0
70%
1 Rating
Competitive analysis
N/A
0 Ratings
7.0
70%
1 Rating
Site recommendations
N/A
0 Ratings
5.0
50%
1 Rating
Task management
N/A
0 Ratings
5.0
50%
1 Rating
SEO Channels

NinjaCat
Feature Set Not Supported
N/A

6.7
SEOGadget for Excel
67%
SEOGadget for Excel ranks higher in 3/3 features
SEOGadget for Excel ranks higher in 3/3 features
Local SEO
N/A
0 Ratings
7.0
70%
1 Rating
Social SEO
N/A
0 Ratings
6.0
60%
1 Rating
Global SEO
N/A
0 Ratings
7.0
70%
1 Rating
SEO Platform & Account Management

NinjaCat
Feature Set Not Supported
N/A

8.0
SEOGadget for Excel
80%
SEOGadget for Excel ranks higher in 2/2 features
SEOGadget for Excel ranks higher in 2/2 features
Multi-domain support
N/A
0 Ratings
7.0
70%
1 Rating
Integration with web analytics tools
N/A
0 Ratings
9.0
90%
1 Rating
Attribute Ratings
- SEOGadget for Excel is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

1.6
NinjaCat
16%
4 Ratings

7.0
SEOGadget for Excel
70%
1 Rating
Support Rating

7.4
NinjaCat
74%
3 Ratings

SEOGadget for Excel
N/A
0 Ratings
Likelihood to Recommend
NinjaCat
NinjaCat has been great for getting clients quickly connected to popular advertising platforms like Snapchat, Facebook, and Google. It can blend data together easily to make overall data easy to access. The template designer is easy to use (though careful there is no auto save or undo button) and you can have a client ready report done easily with one of their premade templates or customize it for your needs. The fact that I can build any metric or pull in about any information with the Google Sheet data feature makes the product far and away one of the best products I've had the pleasure of using.
Marketing Analyst
Stone Ward AdvertisingMarketing & Advertising, 51-200 employees
SEOGadget for Excel
SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
SEO Manager
MilliporeSigmaPharmaceuticals, 10,001+ employees
Pros
NinjaCat
- It automates Client Reporting for Digital Advertising -- it's time-consuming to set up, but once it is, you don't have to do very much after that.
- Adding Data Sources to your reporting. NinjaCat integrates with most digital advertising platforms, in particular, Google Ads and Google Analytics.
- It Manages Client Reporting in one place -- there's no need to send reports from different platforms and stitch the information together. NinjaCat pulls all the data and allows you to customize reports for your clients and send them concise data in an appealing format.
Search Marketing Specialist
CF Search MarketingMarketing and Advertising, 11-50 employees
SEOGadget for Excel
- Authentication is simple and requires no real in-depth knowledge
- Importing of data into Excel saves time and saves us an extra step which is really important
- Working with the data we need to see is much easier and faster
- Collects multiple sources and saves time logging in
- Data analysis is simple and straight forward
SEO Manager
MilliporeSigmaPharmaceuticals, 10,001+ employees
Cons
NinjaCat
- The tool does struggle with handling data from tools that aren't particularly clean.
- Many of the tools are designed to help agencies, so publishers have to jump through a few hoops or ignore certain areas.
- Portions of the tool don't work as expected but there are work-arounds in almost all situations.
VP of Digital
Farm Journal MediaPublishing, 201-500 employees
SEOGadget for Excel
- More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
- More data imports would be nice this could be more of a one-and-done package, right now it only imports links
- Added functionality to analyze data would be nice
SEO Manager
MilliporeSigmaPharmaceuticals, 10,001+ employees
Pricing Details
NinjaCat
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
—SEOGadget for Excel
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Support Rating
NinjaCat
NinjaCat 7.4
Based on 3 answers
The platform is in-depth and thorough. The support team is amazing. The ability to do automations and data visualizations are fantastic. However, it does lack integrations fore taking data to the next step. Other platforms let you integrate Python and R scripts for organizing data or even forecasting. If NinjaCat were to add this, I think it would be a 10/10 and best product on the market
Marketing Analyst
Stone Ward AdvertisingMarketing & Advertising, 51-200 employees
SEOGadget for Excel
No score
No answers yet
No answers on this topic
Alternatives Considered
NinjaCat
Google Analytics is raw data. Reporting has improved, but it is limited to the data available in Google Analytics Only. NinjaCat combines data across all the digital platforms you use.Acquisio and Kenshoo have similar capabilities on the reporting side but are cost prohibitive due to their pricing structure. You can't just us the reporting features of either of these 2 platforms as a stand-alone feature. NinjaCat does one thing and does it well -- Automated Client Reporting of digital marketing and advertising.
Search Marketing Specialist
CF Search MarketingMarketing and Advertising, 11-50 employees
SEOGadget for Excel
This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
SEO Manager
MilliporeSigmaPharmaceuticals, 10,001+ employees
Return on Investment
NinjaCat
- Improved perception of business by improving reporting
- Much quicker optimization for clients
- Stands out ahead of competitors
VP of Digital
Farm Journal MediaPublishing, 201-500 employees
SEOGadget for Excel
- It is hard to quantify this realistically but it does save time and that is big
- Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
- We haven't had any negative impacts as this is mainly a time saver
SEO Manager
MilliporeSigmaPharmaceuticals, 10,001+ employees