10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 3.4 out of 100
Based on 10 reviews and ratings
1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 1 reviews and ratings
Attribute Ratings
- Swoop is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

1.6
NinjaCat
16%
4 Ratings
8.0
Swoop
80%
1 Rating
Support Rating

7.4
NinjaCat
74%
3 Ratings
Swoop
N/A
0 Ratings
Likelihood to Recommend
NinjaCat
NinjaCat has been great for getting clients quickly connected to popular advertising platforms like Snapchat, Facebook, and Google. It can blend data together easily to make overall data easy to access. The template designer is easy to use (though careful there is no auto save or undo button) and you can have a client ready report done easily with one of their premade templates or customize it for your needs. The fact that I can build any metric or pull in about any information with the Google Sheet data feature makes the product far and away one of the best products I've had the pleasure of using.
Marketing Analyst
Stone Ward AdvertisingMarketing & Advertising, 51-200 employees
Swoop
Well suited for driving awareness at scale. Less appropriate for refined targeting to achieve specific back end metrics or conversions.

Verified User
Program Manager in Marketing
Consumer Electronics Company, 1001-5000 employeesPros
NinjaCat
- It automates Client Reporting for Digital Advertising -- it's time-consuming to set up, but once it is, you don't have to do very much after that.
- Adding Data Sources to your reporting. NinjaCat integrates with most digital advertising platforms, in particular, Google Ads and Google Analytics.
- It Manages Client Reporting in one place -- there's no need to send reports from different platforms and stitch the information together. NinjaCat pulls all the data and allows you to customize reports for your clients and send them concise data in an appealing format.
Search Marketing Specialist
CF Search MarketingMarketing and Advertising, 11-50 employees
Swoop
- Large inventory to acquire impressions and clicks
- Engagement results indicate strong audience interest
- Managed service very helpful and engaging for better performance

Verified User
Program Manager in Marketing
Consumer Electronics Company, 1001-5000 employeesCons
NinjaCat
- The tool does struggle with handling data from tools that aren't particularly clean.
- Many of the tools are designed to help agencies, so publishers have to jump through a few hoops or ignore certain areas.
- Portions of the tool don't work as expected but there are work-arounds in almost all situations.
VP of Digital
Farm Journal MediaPublishing, 201-500 employees
Swoop
- Would like to have visibility of revenue performing sites and targeting
- 1st party integration with doubleclick would simplify implementation
- Have more refined targeting specific to audiences

Verified User
Program Manager in Marketing
Consumer Electronics Company, 1001-5000 employeesPricing Details
NinjaCat
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
—Swoop
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
—Starting Price
—Support Rating
NinjaCat
NinjaCat 7.4
Based on 3 answers
The platform is in-depth and thorough. The support team is amazing. The ability to do automations and data visualizations are fantastic. However, it does lack integrations fore taking data to the next step. Other platforms let you integrate Python and R scripts for organizing data or even forecasting. If NinjaCat were to add this, I think it would be a 10/10 and best product on the market
Marketing Analyst
Stone Ward AdvertisingMarketing & Advertising, 51-200 employees
Swoop
No score
No answers yet
No answers on this topic
Alternatives Considered
NinjaCat
Google Analytics is raw data. Reporting has improved, but it is limited to the data available in Google Analytics Only. NinjaCat combines data across all the digital platforms you use.Acquisio and Kenshoo have similar capabilities on the reporting side but are cost prohibitive due to their pricing structure. You can't just us the reporting features of either of these 2 platforms as a stand-alone feature. NinjaCat does one thing and does it well -- Automated Client Reporting of digital marketing and advertising.
Search Marketing Specialist
CF Search MarketingMarketing and Advertising, 11-50 employees
Swoop
Swoop and Yieldbot run similarly across their private networks and perform relatively the same (high reach). There are better revenue driven tactics that outperform swoop though.

Verified User
Program Manager in Marketing
Consumer Electronics Company, 1001-5000 employeesReturn on Investment
NinjaCat
- Improved perception of business by improving reporting
- Much quicker optimization for clients
- Stands out ahead of competitors
VP of Digital
Farm Journal MediaPublishing, 201-500 employees
Swoop
- Swoop ROAS for a specific home product was over 8 during Q2, a downtime period for sales within the product category (measuring impressions)
- Form complete conversion goal for a separate tactic was not met and was too high
- Impressions volume for total strategy was surpassed largely in part because Swoop achieved 135% of goal

Verified User
Program Manager in Marketing
Consumer Electronics Company, 1001-5000 employees