Omnisend vs. Retainful

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Omnisend
Score 5.1 out of 10
N/A
Omnisend (formerly Soundest) is an email marketing solution built specifically for eCommerce platforms, from the London based company of the same name.
$0
Retainful
Score 10.0 out of 10
N/A
Retainful is an eCommerce marketing automation platform designed to allow emails to flow on their own while the user simply waits and watches the conversions unfold.N/A
Pricing
OmnisendRetainful
Editions & Modules
Free plan
$0
Standard plan
$16
Pro plan
$59
No answers on this topic
Offerings
Pricing Offerings
OmnisendRetainful
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$16 MonthNo setup fee
Additional DetailsOmnisend offers three pricing plans: Free, Standard and Pro. Using Free plan you'll be able to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month, you get everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, you can use Pro plan and send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. You'll also get free SMS credits equal to the price of your plan.
More Pricing Information
Community Pulse
OmnisendRetainful
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
OmnisendRetainful
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Omnisend
6.6
7 Ratings
20% below category average
Retainful
10.0
1 Ratings
21% above category average
WYSIWYG email editor8.07 Ratings10.01 Ratings
Dynamic content4.57 Ratings10.01 Ratings
Ability to test dynamic content8.07 Ratings10.01 Ratings
Landing pages7.13 Ratings10.01 Ratings
A/B testing8.05 Ratings10.01 Ratings
Mobile optimization8.55 Ratings10.01 Ratings
Email deliverability reporting6.07 Ratings10.01 Ratings
List management5.57 Ratings10.01 Ratings
Triggered drip sequences4.05 Ratings10.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Omnisend
5.0
7 Ratings
43% below category average
Retainful
10.0
1 Ratings
26% above category average
Dashboards5.06 Ratings10.01 Ratings
Standard reports5.07 Ratings10.01 Ratings
Custom reports5.04 Ratings10.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Omnisend
9.7
4 Ratings
16% above category average
Retainful
10.0
1 Ratings
19% above category average
Link Tracking10.03 Ratings10.01 Ratings
Image Validation10.03 Ratings10.01 Ratings
Inbox Display10.03 Ratings10.01 Ratings
Email Previews9.04 Ratings10.01 Ratings
URL Validation00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings10.01 Ratings
Spelling and Grammar Check00 Ratings10.01 Ratings
Spam Testing00 Ratings10.01 Ratings
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OmnisendRetainful
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User Ratings
OmnisendRetainful
Likelihood to Recommend
5.0
(7 ratings)
10.0
(1 ratings)
Support Rating
5.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
OmnisendRetainful
Likelihood to Recommend
Omnisend
It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
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Retainful
If you are looking for a WP plugin to manage your abandoned cart, Retainful is the best you can find. The UX is really nice, the platform is user-friendly and you don't need any skill to start using it from day one. You can create email automation in a few steps and offer coupon codes to grab the attention of your customers. Last but not least, Retainful has the best support team! They reply super fast, they assist you to set everything properly and they really help you to have the best service possible. Honestly, you can't ask more!
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Pros
Omnisend
  • Creation of well designed emails.
  • Creation of various campaigns.
  • Allows for ease of creation with adding and subtracting aspects of premade templates.
  • Allows me to keep track of email subscriptions
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Retainful
  • email automation
  • generate and send coupon code
  • data analysis
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Cons
Omnisend
  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
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Retainful
  • I'd like to have more templates for emails
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Support Rating
Omnisend
Support is weird. They ask you to keep everything in one thread, but they can't see your replies if they forward it to tech, and things easily get lost. Also tech support is HORRIBLE, they just seem snobby, and give horrible advice liek to test things on a live version vs staging
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Retainful
Best team Support ever! Fast, kind, and always helpful
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Alternatives Considered
Omnisend
We can create marketing campaigns that can span across multiple channels so that we can reach more customers regardless of the platform they are using. The system combines multiple channels into a single workflow for maximum engagement. Comes with various features that make it easy to personalize messages based on the customer's journey.
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Retainful
We use Mailchimp for email marketing but as integration with WordPress we found Retainful easier to use (automation workflow) and you can start for free! Moreover, we can generate and send coupon codes directly from the plugin, and works great with Woocommerce! It is more than one year that we use Retainful and we are completely satisfied
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Return on Investment
Omnisend
  • ROI has gone up when compared to other email marketing. Our open rates have increased and naturally also our conversion rates. Both in absolute and percentage terms. I don't have hard figures with me, but I'd say we've almost doubled what we've done with other email marketing apps.
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Retainful
  • Positive ROAS for abandoned cart
  • Positive ROAS for coupon code
  • Data analysis of customer behavior
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ScreenShots

Omnisend Screenshots

Screenshot of Create emails in a much faster and efficient way with unique Product Picker featureScreenshot of Double your click rates with our interactive elements like Scratch Card and Gift Box.Screenshot of Be relevant with ecommerce automation workflows that allow you to contact your customers with personalized messagesScreenshot of Capture every visitor of your online shop with our powerful Popups, Signup Boxes and Wheel of FortuneScreenshot of Marketing automation for more salesScreenshot of Sync for Facebook and Google Ads