TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ontraport

    Score7.5 out of 10
    N/AONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.

    $29

    per month

    OptinMonster

    Score9.1 out of 10
    N/AOptinMonster is an ecommerce popup builder and conversion tool from Wordpress plugin specialist Awesome Motive headquartered in Florida.

    $7

    per month (billed annually)

    Pricing
    OntraportOptinMonster
    Editions & Modules
    No answers on this topic
    Basic
    $7
    per month billed annually
    Plus
    $19
    per month billed annually
    Pro
    $29
    per month billed annually
    Growth
    $49
    per month billed annually
    Offerings
    Pricing Offerings
    OntraportOptinMonster
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsOntraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.—
    More Pricing Information
    Features
    OntraportOptinMonster
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Ontraport and OptinMonster
    Feature
    Ontraport
    9.0
    17 Ratings
    15% above category average
    OptinMonster
    -
    Ratings
    WYSIWYG email editor8.216 Ratings00 Ratings
    Dynamic content10.014 Ratings00 Ratings
    Ability to test dynamic content8.37 Ratings00 Ratings
    Landing pages10.016 Ratings00 Ratings
    A/B testing9.912 Ratings00 Ratings
    Mobile optimization8.410 Ratings00 Ratings
    Email deliverability reporting6.016 Ratings00 Ratings
    List management10.016 Ratings00 Ratings
    Triggered drip sequences9.813 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Ontraport and OptinMonster
    Feature
    Ontraport
    5.5
    17 Ratings
    36% below category average
    OptinMonster
    -
    Ratings
    Lead nurturing automation7.115 Ratings00 Ratings
    Lead scoring and grading2.413 Ratings00 Ratings
    Data quality management2.614 Ratings00 Ratings
    Automated sales alerts and tasks10.016 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Ontraport and OptinMonster
    Feature
    Ontraport
    7.7
    8 Ratings
    2% above category average
    OptinMonster
    -
    Ratings
    Calendaring6.25 Ratings00 Ratings
    Event/webinar marketing9.38 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Ontraport and OptinMonster
    Feature
    Ontraport
    7.1
    4 Ratings
    6% below category average
    OptinMonster
    -
    Ratings
    Social sharing and campaigns7.13 Ratings00 Ratings
    Social profile integration7.24 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Ontraport and OptinMonster
    Feature
    Ontraport
    9.3
    16 Ratings
    21% above category average
    OptinMonster
    -
    Ratings
    Dashboards10.015 Ratings00 Ratings
    Standard reports8.012 Ratings00 Ratings
    Custom reports10.010 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Ontraport and OptinMonster
    Feature
    Ontraport
    7.3
    15 Ratings
    4% below category average
    OptinMonster
    -
    Ratings
    API3.011 Ratings00 Ratings
    Role-based workflow & approvals9.09 Ratings00 Ratings
    Customizability10.013 Ratings00 Ratings
    Integration with Salesforce.com7.31 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM7.31 Ratings00 Ratings
    Integration with SugarCRM7.31 Ratings00 Ratings
    Conversion Rate Optimization
    Comparison of Conversion Rate Optimization features of Ontraport and OptinMonster
    Feature
    Ontraport
    -
    Ratings
    OptinMonster
    5.0
    1 Ratings
    26% below category average
    A/B tests00 Ratings5.01 Ratings
    Best Alternatives
    OntraportOptinMonster
    Small Businesses
    Vbout
    Score9.9 out of 10
    Thrive Leads
    Score9.4 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    No answers on this topic
    Enterprises
    Iterable
    Score8.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OntraportOptinMonster
    Likelihood to Recommend
    10.0
    (20 ratings)
    9.0
    (3 ratings)
    Likelihood to Renew
    9.1
    (8 ratings)
    -
    (0 ratings)
    Usability
    7.8
    (3 ratings)
    7.0
    (2 ratings)
    Performance
    7.7
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (3 ratings)
    10.0
    (2 ratings)
    In-Person Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    OntraportOptinMonster
    Likelihood to Recommend
    Ontraport
    Here are some cases where Ontraport is well suited : - When writing emails, you can easily access to preview, manage the changes and go back to what you did before - When using automations, if there's an error, you can go back to a previous version of it. There are also some super tools that allows to see where a clients is on an automation without having to go through the all automation. It is less appropriate when you are several colleague that are addressing an issue on an email/automation as it doesn't allows you to be multiple person on the item.
    Incentivized
    Read full review
    OptinMonster
    OptinMonster is a perfect tool for companies that want to convert website visitors that leave without providing any information. Having more email addresses gives you more prospects to sell your products and services. You can use OptinMonster campaigns to generate leads on blog pages that normally lack a call to action, or use them to capture abandoning visitors on important product or service pages. It is generally a pop-up software, so it can't necessarily replace any plugin or software that handles web forms.
    Incentivized
    Read full review
    Pros
    Ontraport
    • Dashboards for our daily stats.
    • The email follows up and broadcasts are simple and easy.
    • Sales and marketing can now see the impact they have working together. Nobody can point finger anymore.
    • They have the best customer support. I can't tell you how many times they have walked me through the problems that I created.
    • Amazing email inboxing.
    Incentivized
    Read full review
    OptinMonster
    • Lots of pre-designed campaigns to choose from that are fully customizable.
    • Customizable CSS for each campaign is built in.
    Incentivized
    Read full review
    Cons
    Ontraport
    • Wish they had more options for their forms. Would really like to use multi-step forms.
    • A lot of times their forms load slowly on the website. Would like to see them speed up their services.
    • Their broadcasting options are legacy. There are better options out there for sending broadcast messages.
    Incentivized
    Read full review
    OptinMonster
    • Analytics is probably the area for the biggest improvement. Other than showing how the number of visitors, number of conversions, and conversion rate, there isn't much else to the native analytics. It would be nice to see campaign metrics side by side. Otherwise, you have to view one campaign at a time. In the history of conversions graph, it doesn't overlay website traffic or show how the conversion rate has changed over time.
    • The only other area that may use improvement is their capable integrations. There are a few that are not provided, such as Kartra and Salesforce.
    Incentivized
    Read full review
    Likelihood to Renew
    Ontraport
    My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
    Read full review
    OptinMonster
    No answers on this topic
    Usability
    Ontraport
    The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
    Read full review
    OptinMonster
    I don't change the pop up texts and leave the service to work without tinkering. I don't particularly like the dashboard elements and design functionality. But the product does exactly what it is designed for.
    Incentivized
    Read full review
    Performance
    Ontraport
    Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
    Read full review
    OptinMonster
    No answers on this topic
    Support Rating
    Ontraport
    The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
    Read full review
    OptinMonster
    I don't often need to contact their support team since their tools are quite easy to use and their documentation is well written. On the few occasions I haven't been able to find an answer on my own, their team was happy to help out in a timely manner.
    Incentivized
    Read full review
    In-Person Training
    Ontraport
    I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
    Read full review
    OptinMonster
    No answers on this topic
    Implementation Rating
    Ontraport
    If you know your business, ONTRAPORT is easy
    Read full review
    OptinMonster
    No answers on this topic
    Alternatives Considered
    Ontraport
    Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.
    Read full review
    OptinMonster
    Bitly link tracking can show us how content is resonating with our different audiences. Links do direct traffic to websites where a new visitor can be invited to subscribe to a newsletter. We can see a spike in traffic on a certain link and this can be connected to new subscriber growth as visitors react to the OptinMonster plugin. The two products co-exist effectively.
    Incentivized
    Read full review
    Scalability
    Ontraport
    With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
    Read full review
    OptinMonster
    No answers on this topic
    Return on Investment
    Ontraport
    • We are providing better customer service as a direct result of Ontraport. We can track where all of our customers are, what pages/sites/modules they are visiting with ease and tailor our communication accordingly.
    • Our marketing funnel has become vastly improved, meaning that our ROI for marketing has gone up. Sales this April are double what they were last year.
    • Our team works better together because we all have a better idea of what the other needs and when. The tasks that we can assign in Ontraport mean nothing gets missed, creating a better customer and employee experience.
    Read full review
    OptinMonster
    • For several clients that we have implemented OptinMonster for, we have had a significant increase in leads, which keeps our clients happy and we retain the business.
    • Campaigns are quick to set up, so it saves us significant time versus having to go to a web developer to build pop-ups or web forms. We can add something that goes "on top" of the website and turn it on and off with ease or change display rules to adjust how we want to use it.
    Incentivized
    Read full review
    ScreenShots

    Ontraport Screenshots

    Screenshot of Manage, track, sort and add to a contact listScreenshot of Design professional emails, forms and landing pages with block formatsScreenshot of Utilize the Support Center's in-depth advice on maximizing Ontraport's features