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Ontraport vs. SnapApp Interactive Content Marketing (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ontraport

    Score7.5 out of 10
    N/AONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.

    $29

    per month

    SnapApp Interactive Content Marketing (discontinued)

    Score8.1 out of 10
    N/AThe SnapApp Interactive Content Marketing platform that was acquired by Uberflip December 2019 was discontinued by Uberflip at the end of July 2022. It is no longer available.N/A
    Pricing
    OntraportSnapApp Interactive Content Marketing (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    OntraportSnapApp Interactive Content Marketing (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsOntraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.—
    More Pricing Information
    Features
    OntraportSnapApp Interactive Content Marketing (discontinued)
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Ontraport and SnapApp Interactive Content Marketing (discontinued)
    Feature
    Ontraport
    9.0
    17 Ratings
    15% above category average
    SnapApp Interactive Content Marketing (discontinued)
    -
    Ratings
    WYSIWYG email editor8.216 Ratings00 Ratings
    Dynamic content10.014 Ratings00 Ratings
    Ability to test dynamic content8.37 Ratings00 Ratings
    Landing pages10.016 Ratings00 Ratings
    A/B testing9.912 Ratings00 Ratings
    Mobile optimization8.410 Ratings00 Ratings
    Email deliverability reporting6.016 Ratings00 Ratings
    List management10.016 Ratings00 Ratings
    Triggered drip sequences9.813 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Ontraport and SnapApp Interactive Content Marketing (discontinued)
    Feature
    Ontraport
    5.5
    17 Ratings
    36% below category average
    SnapApp Interactive Content Marketing (discontinued)
    -
    Ratings
    Lead nurturing automation7.115 Ratings00 Ratings
    Lead scoring and grading2.413 Ratings00 Ratings
    Data quality management2.614 Ratings00 Ratings
    Automated sales alerts and tasks10.016 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Ontraport and SnapApp Interactive Content Marketing (discontinued)
    Feature
    Ontraport
    7.7
    8 Ratings
    2% above category average
    SnapApp Interactive Content Marketing (discontinued)
    -
    Ratings
    Calendaring6.25 Ratings00 Ratings
    Event/webinar marketing9.38 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Ontraport and SnapApp Interactive Content Marketing (discontinued)
    Feature
    Ontraport
    7.1
    4 Ratings
    6% below category average
    SnapApp Interactive Content Marketing (discontinued)
    -
    Ratings
    Social sharing and campaigns7.13 Ratings00 Ratings
    Social profile integration7.24 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Ontraport and SnapApp Interactive Content Marketing (discontinued)
    Feature
    Ontraport
    9.3
    16 Ratings
    21% above category average
    SnapApp Interactive Content Marketing (discontinued)
    -
    Ratings
    Dashboards10.015 Ratings00 Ratings
    Standard reports8.012 Ratings00 Ratings
    Custom reports10.010 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Ontraport and SnapApp Interactive Content Marketing (discontinued)
    Feature
    Ontraport
    7.3
    15 Ratings
    4% below category average
    SnapApp Interactive Content Marketing (discontinued)
    -
    Ratings
    API3.011 Ratings00 Ratings
    Role-based workflow & approvals9.09 Ratings00 Ratings
    Customizability10.013 Ratings00 Ratings
    Integration with Salesforce.com7.31 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM7.31 Ratings00 Ratings
    Integration with SugarCRM7.31 Ratings00 Ratings
    Content Creation
    Comparison of Content Creation features of Ontraport and SnapApp Interactive Content Marketing (discontinued)
    Feature
    Ontraport
    -
    Ratings
    SnapApp Interactive Content Marketing (discontinued)
    8.0
    5 Ratings
    2% above category average
    Ideation00 Ratings8.05 Ratings
    Content Publishing
    Comparison of Content Publishing features of Ontraport and SnapApp Interactive Content Marketing (discontinued)
    Feature
    Ontraport
    -
    Ratings
    SnapApp Interactive Content Marketing (discontinued)
    9.2
    5 Ratings
    16% above category average
    Content hub00 Ratings10.05 Ratings
    Forms / Gated content00 Ratings8.05 Ratings
    Embedded CTAs00 Ratings9.94 Ratings
    Content distribution00 Ratings9.05 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Ontraport and SnapApp Interactive Content Marketing (discontinued)
    Feature
    Ontraport
    -
    Ratings
    SnapApp Interactive Content Marketing (discontinued)
    9.0
    4 Ratings
    20% above category average
    Content performance analytics00 Ratings9.04 Ratings
    Best Alternatives
    OntraportSnapApp Interactive Content Marketing (discontinued)
    Small Businesses
    Vbout
    Score9.9 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OntraportSnapApp Interactive Content Marketing (discontinued)
    Likelihood to Recommend
    10.0
    (20 ratings)
    8.0
    (7 ratings)
    Likelihood to Renew
    9.1
    (8 ratings)
    4.8
    (2 ratings)
    Usability
    7.8
    (3 ratings)
    -
    (0 ratings)
    Performance
    7.7
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (3 ratings)
    9.0
    (1 ratings)
    In-Person Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    OntraportSnapApp Interactive Content Marketing (discontinued)
    Likelihood to Recommend
    Ontraport
    Here are some cases where Ontraport is well suited : - When writing emails, you can easily access to preview, manage the changes and go back to what you did before - When using automations, if there's an error, you can go back to a previous version of it. There are also some super tools that allows to see where a clients is on an automation without having to go through the all automation. It is less appropriate when you are several colleague that are addressing an issue on an email/automation as it doesn't allows you to be multiple person on the item.
    Incentivized
    Read full review
    Discontinued Products
    Delivering appropriate content to your audience is easy and easy to increase reach. In its field, Snapapp excels. According to me, the ABM tracking is one of the most useful features. I can track my organization's strengths and weaknesses and work on them simultaneously. Through Audience intelligence I can analyse what engages my audience and whats not.
    Incentivized
    Read full review
    Pros
    Ontraport
    • Dashboards for our daily stats.
    • The email follows up and broadcasts are simple and easy.
    • Sales and marketing can now see the impact they have working together. Nobody can point finger anymore.
    • They have the best customer support. I can't tell you how many times they have walked me through the problems that I created.
    • Amazing email inboxing.
    Incentivized
    Read full review
    Discontinued Products
    • Organically involves the potential client.
    • Intelligently captures and utilizes clients' pain points to more effectively engage and close.
    • Kinder, gentler selling voice!
    Incentivized
    Read full review
    Cons
    Ontraport
    • Wish they had more options for their forms. Would really like to use multi-step forms.
    • A lot of times their forms load slowly on the website. Would like to see them speed up their services.
    • Their broadcasting options are legacy. There are better options out there for sending broadcast messages.
    Incentivized
    Read full review
    Discontinued Products
    • Mobile - It is not always easy to determine how you content will look for mobile. The responsiveness is also not always on par. I thinkthey are working on this.
    • Price - As always would love to have more flexibility on price. It is pretty well priced but the cost per lead is still a bit high.
    Incentivized
    Read full review
    Likelihood to Renew
    Ontraport
    My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
    Read full review
    Discontinued Products
    We recently decided not to renew our use of SnapApp. Due to the lack of integration with our version of Eloqua (without an added cost), we determined this was not where we wanted to spend our marketing dollars. We are also streamlining our data collection processes, expanding our employee numbers, and working towards other goals as a marketing department as a company. SnapApp just didn't help us meet those goals
    Read full review
    Usability
    Ontraport
    The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
    Read full review
    Discontinued Products
    No answers on this topic
    Performance
    Ontraport
    Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    Ontraport
    The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
    Read full review
    Discontinued Products
    Real team standing behind the product.
    Incentivized
    Read full review
    In-Person Training
    Ontraport
    I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
    Read full review
    Discontinued Products
    No answers on this topic
    Implementation Rating
    Ontraport
    If you know your business, ONTRAPORT is easy
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Ontraport
    Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.
    Read full review
    Discontinued Products
    Although not a direct comparison (Canva is an online graphic design application), it has many of the editing features that I think would greatly benefit SnapApp's usability. However, as far as I'm aware, SnapApp is one of the only online platforms designed to create interactive content and is accessible for a basic user.
    Read full review
    Scalability
    Ontraport
    With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
    Read full review
    Discontinued Products
    No answers on this topic
    Return on Investment
    Ontraport
    • We are providing better customer service as a direct result of Ontraport. We can track where all of our customers are, what pages/sites/modules they are visiting with ease and tailor our communication accordingly.
    • Our marketing funnel has become vastly improved, meaning that our ROI for marketing has gone up. Sales this April are double what they were last year.
    • Our team works better together because we all have a better idea of what the other needs and when. The tasks that we can assign in Ontraport mean nothing gets missed, creating a better customer and employee experience.
    Read full review
    Discontinued Products
    • SnapApp has really boosted lead generation in channels where we've struggled e.g. our company blog, owned (not paid) social media, etc.
    • It allows us to create engaging experiences for our prospects that aren't really available through other means.
    Read full review
    ScreenShots

    Ontraport Screenshots

    Screenshot of Manage, track, sort and add to a contact listScreenshot of Design professional emails, forms and landing pages with block formatsScreenshot of Utilize the Support Center's in-depth advice on maximizing Ontraport's features

    SnapApp Interactive Content Marketing (discontinued) Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshot