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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ontraport

    Score7.5 out of 10
    N/AONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.

    $29

    per month

    Varicent

    Score8 out of 10
    N/AFrom quotas to sales and compensation, Varicent helps revenue leaders in enterprise organizations chart a more effective, connected path to revenue by providing vital data, insights, and sales go-to-market planning tools.N/A
    Pricing
    OntraportVaricent
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    OntraportVaricent
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsOntraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.—
    More Pricing Information
    Community Pulse
    OntraportVaricent
    Considered Both Products
    Ontraport
    No answer on this topic
    Varicent
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    92%
    Would buy again
    35 Answers
    Delivers good value for the price
    No answers on this topic
    97%
    Delivers good value for the price
    31 Answers
    Happy with the feature set
    No answers on this topic
    95%
    Happy with the feature set
    36 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    77%
    Lived up to sales and marketing promises
    20 Answers
    Implementation went as expected
    No answers on this topic
    81%
    Implementation went as expected
    25 Answers
    Features
    OntraportVaricent
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Ontraport and Varicent
    Feature
    Ontraport
    9.0
    17 Ratings
    15% above category average
    Varicent
    -
    Ratings
    WYSIWYG email editor8.216 Ratings00 Ratings
    Dynamic content10.014 Ratings00 Ratings
    Ability to test dynamic content8.37 Ratings00 Ratings
    Landing pages10.016 Ratings00 Ratings
    A/B testing9.912 Ratings00 Ratings
    Mobile optimization8.410 Ratings00 Ratings
    Email deliverability reporting6.016 Ratings00 Ratings
    List management10.016 Ratings00 Ratings
    Triggered drip sequences9.813 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Ontraport and Varicent
    Feature
    Ontraport
    5.5
    17 Ratings
    36% below category average
    Varicent
    -
    Ratings
    Lead nurturing automation7.115 Ratings00 Ratings
    Lead scoring and grading2.413 Ratings00 Ratings
    Data quality management2.614 Ratings00 Ratings
    Automated sales alerts and tasks10.016 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Ontraport and Varicent
    Feature
    Ontraport
    7.7
    8 Ratings
    2% above category average
    Varicent
    -
    Ratings
    Calendaring6.25 Ratings00 Ratings
    Event/webinar marketing9.38 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Ontraport and Varicent
    Feature
    Ontraport
    7.1
    4 Ratings
    6% below category average
    Varicent
    -
    Ratings
    Social sharing and campaigns7.13 Ratings00 Ratings
    Social profile integration7.24 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Ontraport and Varicent
    Feature
    Ontraport
    9.3
    16 Ratings
    21% above category average
    Varicent
    -
    Ratings
    Dashboards10.015 Ratings00 Ratings
    Standard reports8.012 Ratings00 Ratings
    Custom reports10.010 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Ontraport and Varicent
    Feature
    Ontraport
    7.3
    15 Ratings
    4% below category average
    Varicent
    -
    Ratings
    API3.011 Ratings00 Ratings
    Role-based workflow & approvals9.09 Ratings00 Ratings
    Customizability10.013 Ratings00 Ratings
    Integration with Salesforce.com7.31 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM7.31 Ratings00 Ratings
    Integration with SugarCRM7.31 Ratings00 Ratings
    Sales ICM
    Comparison of Sales ICM features of Ontraport and Varicent
    Feature
    Ontraport
    -
    Ratings
    Varicent
    6.7
    55 Ratings
    16% below category average
    Sales compensation plan creation00 Ratings7.148 Ratings
    Complex sales crediting00 Ratings7.548 Ratings
    Sales compensation process automation00 Ratings7.452 Ratings
    Incentive auditing/regulation compliance00 Ratings6.546 Ratings
    Sales compensation dashboards & forecasting00 Ratings6.447 Ratings
    Incentive modeling00 Ratings6.243 Ratings
    Agile incentive strategy00 Ratings6.538 Ratings
    ICM mobile visibility00 Ratings6.232 Ratings
    Best Alternatives
    OntraportVaricent
    Small Businesses
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Everstage
    Score9.1 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    CaptivateIQ
    Score9.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OntraportVaricent
    Likelihood to Recommend
    10.0
    (20 ratings)
    7.3
    (67 ratings)
    Likelihood to Renew
    9.1
    (8 ratings)
    4.8
    (15 ratings)
    Usability
    7.8
    (3 ratings)
    7.0
    (59 ratings)
    Availability
    -
    (0 ratings)
    5.2
    (3 ratings)
    Performance
    7.7
    (4 ratings)
    5.8
    (3 ratings)
    Support Rating
    9.0
    (3 ratings)
    6.8
    (6 ratings)
    In-Person Training
    9.1
    (1 ratings)
    7.7
    (2 ratings)
    Online Training
    -
    (0 ratings)
    7.7
    (2 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    6.8
    (6 ratings)
    Configurability
    -
    (0 ratings)
    5.2
    (3 ratings)
    Ease of integration
    -
    (0 ratings)
    4.3
    (3 ratings)
    Product Scalability
    8.2
    (1 ratings)
    6.8
    (58 ratings)
    Vendor post-sale
    -
    (0 ratings)
    5.9
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    5.9
    (3 ratings)
    User Testimonials
    OntraportVaricent
    Likelihood to Recommend
    Ontraport
    Here are some cases where Ontraport is well suited : - When writing emails, you can easily access to preview, manage the changes and go back to what you did before - When using automations, if there's an error, you can go back to a previous version of it. There are also some super tools that allows to see where a clients is on an automation without having to go through the all automation. It is less appropriate when you are several colleague that are addressing an issue on an email/automation as it doesn't allows you to be multiple person on the item.
    Incentivized
    Read full review
    Varicent
    For the use cases we have at the bank, ICM is a perfect solution. For any bank or institution that has similar requirements, ICM would be a perfect solution. But I also think for any use case that has any sort of incentives based on Sales done, this would work amazing, as both Calculations and reports are handled by ICM very well; it's an all-in-one solution, I feel like.
    Incentivized
    Read full review
    Pros
    Ontraport
    • Dashboards for our daily stats.
    • The email follows up and broadcasts are simple and easy.
    • Sales and marketing can now see the impact they have working together. Nobody can point finger anymore.
    • They have the best customer support. I can't tell you how many times they have walked me through the problems that I created.
    • Amazing email inboxing.
    Incentivized
    Read full review
    Varicent
    • Flexibility - Varicent is not template based. You can implement the model specifically for your organisation.
    • Scalability - Since it is not stick to templates you are able to expand the model for other domains as well.
    • Reporting - Several ways of reporting are possible and each has their own benefit/purpose.
    • Strong/Powerfull Calculation Engine delivering fast results/speed to insight
    • User Interface is minimized to what you need and is not showing off all the functions it can "also" do
    • Strong audittrail
    • Appears to be almost unlimited in what you are able to create
    Read full review
    Cons
    Ontraport
    • Wish they had more options for their forms. Would really like to use multi-step forms.
    • A lot of times their forms load slowly on the website. Would like to see them speed up their services.
    • Their broadcasting options are legacy. There are better options out there for sending broadcast messages.
    Incentivized
    Read full review
    Varicent
    • As [the] model gets more and more transactional data, the calculation time increases. This should/can be handled internally with better model optimization.
    • Migrating from one env to other sometimes is challenging. There can be better 'Alerts' or 'Explanation' provided to handle it or at least to give a hint of the error.
    • For managers viewing their rep's report, the access part can be made easier. It should be linked to Payee hierarchy and access can be done automatically.
    Incentivized
    Read full review
    Likelihood to Renew
    Ontraport
    My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
    Read full review
    Varicent
    Customer support from IBM is impeccable. They are quick to respond and they don't nickel and dime you for every request you make. Their goal is to ensure your success and as a user, I really feel like they listen to my concerns. That's not to say there are no problems. All software has its issues, but I don't feel like those issues fall on deaf ears.
    Read full review
    Usability
    Ontraport
    The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
    Read full review
    Varicent
    Any calculations can be implemented as there are hardly any limitations on complexity. However, online real-time usability is lacking - a simple user enters, and the system calculates work in a way that it is in the browser and hence still needs overnight to be properly reflected in the batch calculations and backend tables.
    Incentivized
    Read full review
    Reliability and Availability
    Ontraport
    No answers on this topic
    Varicent
    Never went down in last 3 years that I worked with it (every hour of the day basically). That is a 10 in my book.
    Read full review
    Performance
    Ontraport
    Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
    Read full review
    Varicent
    All is fast, but with API's it is sometimes slower due to the application we are pulling data from. Reports are loaded directly or within seconds and our reports are very detailed with many columns and rows.
    Read full review
    Support Rating
    Ontraport
    The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
    Read full review
    Varicent
    Giving a 10 would suggest there is no room for improvement. I don't feel like their support is perfect. However, I have never met another team that was more dedicated to making sure we get what we want and need.
    Read full review
    In-Person Training
    Ontraport
    I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
    Read full review
    Varicent
    The training was good in general with a nice trainer as well. But, the training could be better if it is more focussed on our process/data etc.
    Read full review
    Online Training
    Ontraport
    No answers on this topic
    Varicent
    There is a learning portal with many videos about navigation, creating reports and managing your model.
    Read full review
    Implementation Rating
    Ontraport
    If you know your business, ONTRAPORT is easy
    Read full review
    Varicent
    Test test test. Make sure that the product is calculating everyone 100% correctly. DO NOT accept a 70% pass rate as some companies would like to have you believe is acceptable. This means conducting thorough testing by providing 100% of all expected results, but it will be worth it when you know that the compensation plans are working entirely as expected.
    Read full review
    Alternatives Considered
    Ontraport
    Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.
    Read full review
    Varicent
    In 2015, we used a scorecard containing 80 attributes in our review of Oracle, Callidus, and Xactly & Varicent. Oracle did not have true self serve capabilities- programming was heavily required, not intuitive, out of the box functionality was limited. Callidus & Xactly could not provide us a demo using our data, statements could not be sent out in bulk form, difficulty in importing/exporting to CRM. Varicent excelled in most areas and was the clear winner.
    Read full review
    Scalability
    Ontraport
    With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
    Read full review
    Varicent
    It is very scalable and adaptable to changing complexities of calculations and business rules under a variety of different scenarios. It does not get full points because in large data loads the time needed to calculate and import the data increases exponentially and may cause issues related to timing potentially.
    Incentivized
    Read full review
    Return on Investment
    Ontraport
    • We are providing better customer service as a direct result of Ontraport. We can track where all of our customers are, what pages/sites/modules they are visiting with ease and tailor our communication accordingly.
    • Our marketing funnel has become vastly improved, meaning that our ROI for marketing has gone up. Sales this April are double what they were last year.
    • Our team works better together because we all have a better idea of what the other needs and when. The tasks that we can assign in Ontraport mean nothing gets missed, creating a better customer and employee experience.
    Read full review
    Varicent
    • Compliance - with a central system used for calculation incentive payments and commissions, we are able to provide reports and data showing every detail of how payments are calculated and why they are justified. We can also identify anomalies and outliers.
    • Integration with our payroll system is seamless. Except for regular pay, nothing goes to payroll without going through ICM. The process for paying incentives/bonuses/commissions is now very structured and efficient.
    Incentivized
    Read full review
    ScreenShots

    Ontraport Screenshots

    Screenshot of Manage, track, sort and add to a contact listScreenshot of Design professional emails, forms and landing pages with block formatsScreenshot of Utilize the Support Center's in-depth advice on maximizing Ontraport's features

    Varicent Screenshots

    Screenshot of Varicent providing clarity and transparency to sellers, helping them to find answers faster and have confidence in compensation plans.Screenshot of Tools for sellers that help them align strategic initiatives, and that help them understand which deals will help them win.Screenshot of Varicent ICM model compensation plans that display the financial impact of changes. Its ability to more accurately forecast commission payouts with “what-if” assumptions, users can budget more effectively for sales compensation costs, manage target total compensation for sales representatives and assess plan effectiveness.Screenshot of Shareable information sent to the right people to drive the right results.