TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Opal

    Score9.1 out of 10
    Enterprise companies (1,001+ employees)
    Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Users can: Plan every facet of the brand experience, to ensure consistency throughout every moment and across every…

    $8.29

    per month

    OpenText Hightail

    Score9.3 out of 10
    N/AOpenText Hightail is a cloud-based collaboration software for creative content reviews and approvals. With one place for teams to share large, multimedia files, collect precise feedback and approve content, Hightail streamlines the creative process and helps teams keep projects on schedule.

    $0

    100MB per file upload

    Pricing
    OpalOpenText Hightail
    Editions & Modules
    Opal Pro
    $8.29
    per month
    Opal
    Free Forever
    Teams Pro
    Custom Pricing
    per month
    Lite
    $0
    100MB per file upload
    Pro
    $15
    per user, per month
    Teams
    $30
    per user/per month
    Business
    Custom
    per user, per month
    Offerings
    Pricing Offerings
    OpalOpenText Hightail
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Lite: Send large files with anyone. Files are limited to 100MB for each file size uploaded, 2GB storage max. Files expire after 7 days. Pro: Send large files with anyone and set advanced security permissions such as expiration dates and access codes. Files are limited to 25GB for each file size uploaded, with unlimited storage. Teams: Send large files, collaborate in real-time and manage creative projects with your team. The Hightail Teams plan allows you to purchase multiple users online (from 1-30 users per organization) and allows users to send file sizes up to 50GB with unlimited storage. The Teams plan also includes features such as file previews, organization, annotations, version control, discussions, follow-ups, approval routing and more. Business: Create unlimited visual project folders (called a Space) with collaboration and project management features such as approval routing and assigning to-dos, upload unlimited files up to 100GB each, protect them with access codes and manage user permissions., plus intuitive admin controls , detailed activity analysis for your entire company, advanced organization options and priority support.
    More Pricing Information
    Best Alternatives
    OpalOpenText Hightail
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    Score10 out of 10
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    Medium-sized Companies
    Adobe Marketing Cloud
    Score9.3 out of 10
    No answers on this topic
    Enterprises
    Adobe Marketing Cloud
    Score9.3 out of 10
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    All AlternativesView all alternativesView all alternatives
    User Ratings
    OpalOpenText Hightail
    Likelihood to Recommend
    9.2
    (5 ratings)
    9.0
    (8 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    OpalOpenText Hightail
    Likelihood to Recommend
    OPAL
    I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
    Incentivized
    Read full review
    OpenText
    Hightail is my go-to source when I need to send large files that would never fit as regular attachments. That being said, sometimes there are files that would perfectly fit as attachments but I want the security that Hightail provides when sending sensitive or private material. It's very comforting knowing that the content I'm sending is only being received and viewed by the intended parties. It's also comforting for my clients when it's THEIR content that I'm sending for review.
    Incentivized
    Read full review
    Pros
    OPAL
    • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
    • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
    • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
    Incentivized
    Read full review
    OpenText
    • Management of content, communication, spaces, and projects in general.
    • Control of processes, tasks and activities between the different members of teams.
    • Collaborative work through different media and channels.
    Incentivized
    Read full review
    Cons
    OPAL
    • No publishing capabilities, for the most part.
    • No analytics tie-ins.
    • Rather pricey.
    • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
    Incentivized
    Read full review
    OpenText
    • Some of our recipients are not very tech-savvy and can get confused with how to download a file. There is some room for improvement by making it clearer where the user should click to download the file.
    Incentivized
    Read full review
    Alternatives Considered
    OPAL
    You get for what you paid for. Opal has more features
    Incentivized
    Read full review
    OpenText
    Honestly, once we started using Google Drive more efficiently and saw what improvements OpenText Hightail had made, it was hard to choose. But now that we more consistently use Google Drive, I use it probably 75% more than I use OpenText Hightail for the same tasks. I'm not sure how much longer I'll be a customer at OpenText but it's great to have both options.
    Incentivized
    Read full review
    Return on Investment
    OPAL
    • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
    • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
    • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
    Incentivized
    Read full review
    OpenText
    • Hightail simply saves time. We no longer struggle with trying to meet the requirements of OutLook. When we have a file that is too large to send via OutLook we just "hightail it".
    Incentivized
    Read full review
    ScreenShots

    Opal Screenshots

    Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.

    OpenText Hightail Screenshots

    Screenshot of Improve review process with inline commenting for visual files.Screenshot of Compare each update instantly with visual versions.Screenshot of Bring everyone and everything together in a Space.Screenshot of Improve the audio and video review process with time-stamped commenting.