Opal vs. OpenText Hightail

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.

Incentivized

Hightail is my go-to source when I need to send large files that would never fit as regular attachments. That being said, sometimes there are files that would perfectly fit as attachments but I want the security that Hightail provides when sending sensitive or private material. It's very comforting knowing that the content I'm sending is only being received and viewed by the intended parties. It's also comforting for my clients when it's THEIR content that I'm sending for review.

Incentivized

• Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
• Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
• High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.

Incentivized

• Management of content, communication, spaces, and projects in general.
• Control of processes, tasks and activities between the different members of teams.
• Collaborative work through different media and channels.

Incentivized

• No publishing capabilities, for the most part.
• No analytics tie-ins.
• Rather pricey.
• Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.

Incentivized

• Some of our recipients are not very tech-savvy and can get confused with how to download a file. There is some room for improvement by making it clearer where the user should click to download the file.

Incentivized

You get for what you paid for. Opal has more features

Incentivized

Honestly, once we started using Google Drive more efficiently and saw what improvements OpenText Hightail had made, it was hard to choose. But now that we more consistently use Google Drive, I use it probably 75% more than I use OpenText Hightail for the same tasks. I'm not sure how much longer I'll be a customer at OpenText but it's great to have both options.

Incentivized

• Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
• Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
• I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.

Incentivized

• Hightail simply saves time. We no longer struggle with trying to meet the requirements of OutLook. When we have a file that is too large to send via OutLook we just "hightail it".

Incentivized