Likelihood to Recommend Open Web Analytics is an opportunity for those that like to have skeletons for the start of customized solutions. The package offers several best practices set of features and functions. The possibilities add up to higher performance API for example from
Google Analytics . The vast of additional features are of higher value because the market does not have other solutions. There are solutions around Open Web Analytics for example in SAP Design Studio that integrate beyond Content Management systems and attached Shops Systems to Warehousing, Logistics, and Deliverment Management. The market situation are covering all that is possible and has demand. The universality is implemented at the user interface and therefore unmatched and even robust for new kinds of visualization interfaces or input device types. A draw is that against payment system remains a security gap and data security and data safety might be a topic for each customer and user.
Steffen Jäschke Projektspezialist bei Steffen Jäschke EinzUnt Physik, Berechnungen
Read full review Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
Read full review Pros High performance track and state-of-the-art analyze the human use of website pages and apps. Combines conventional Google Analytics-like-tracking with heatmap-like-tracking features. Offers JavaScript and PHP based APIs for web analytics page integration of versatile tracking features. Supports best practices established for content management frameworks based on WordPress or MediaWiki. Steffen Jäschke Projektspezialist bei Steffen Jäschke EinzUnt Physik, Berechnungen
Read full review Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend. Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base. The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows. Read full review Cons Open Web Analytics can be available for integration for the broad mass in all PHP- and Javascript-based Content Management Frameworks. A shop for custom add-ons of the platform Open Web Analytics may be a big chance. Enhance in documentation, examples, best practices are a great chance to get more users active and a broader audience. Offer a closer integration to the leading tool Google Analytics in so many features and functions. Learn from Matomy for example. Steffen Jäschke Projektspezialist bei Steffen Jäschke EinzUnt Physik, Berechnungen
Read full review More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking. Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events. Read full review Support Rating Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
Read full review Alternatives Considered Google Analytics is the market leader for web analytics. The package offers search engine marketing that can be integrated into Open Web Analytics. The features and functions of Open Web Analytics compare close to
Matomo Analytics . In terms of market share
Google Analytics has all and the other two have very little and their other competitors have almost nothing. That changes in specialized markets.
Google Analytics is everywhere and much more influential than other search engines because of that particular service. There had been a dying period for such web analytics software packages. There are three kinds of web analytics software packages. Free/open source like Open Web Analytics and Matomo, Proprietary like Urchin from Google, and hosted/software-as-a-service-packages like the market leader
Google Analytics . I consider all as rather different in performance. Those closer to the busiest server are the best for traffic. Heat maps are well placed on the hosting server.
Steffen Jäschke Projektspezialist bei Steffen Jäschke EinzUnt Physik, Berechnungen
Read full review I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use
Datadog for logging and monitoring and we use
Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since).
Read full review Return on Investment Moderate lifetime operating costs. Enhances the performances of all online business interests enormously. Enables a great customized experience of web analytics. Compatible to web analytics standards and references. Steffen Jäschke Projektspezialist bei Steffen Jäschke EinzUnt Physik, Berechnungen
Read full review Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity. Segment lets us send events to ad tools with a full audit trail so all the numbers line up. Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors. Read full review ScreenShots Twilio Segment Screenshots