Opteo vs. WordStream Advisor

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Opteo
Score 0.0 out of 10
N/A
Opteo is search engine advertising (Google Ads) management software from the company of the same name headquartered in London.N/A
WordStream Advisor
Score 7.0 out of 10
N/A
Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, Bing, and Yahoo! search engines, and place ads. Beyond the platform, Wordstream also offers full account management services, for outsourcing one's campaign, and white labeling for…N/A
Pricing
OpteoWordStream Advisor
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
OpteoWordStream Advisor
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
OpteoWordStream Advisor
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
OpteoWordStream Advisor
Small Businesses
Serpstat
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Score 9.3 out of 10
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Score 9.3 out of 10
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WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
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User Ratings
OpteoWordStream Advisor
Likelihood to Recommend
-
(0 ratings)
9.1
(23 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(3 ratings)
Support Rating
-
(0 ratings)
9.6
(5 ratings)
User Testimonials
OpteoWordStream Advisor
Likelihood to Recommend
Opteo
No answers on this topic
WordStream
Do you currently use Google AdWords to drive new business for your website? Then you need WordStream. The best scenario where it has helped me is time. I used to spend easily 20 hours a week analyzing data, making minor changes, adjusting budgets, trying to just master Google AdWords! But now I'm able to spend maybe 2-3 hours a week on Google AdWords and put the rest of my attention on other responsibilities. WordStream has mastered making my time more efficient.
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Pros
Opteo
No answers on this topic
WordStream
  • Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
  • The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
  • How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.
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Cons
Opteo
No answers on this topic
WordStream
  • While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed.
  • Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns.
  • Reporting. I find the reporting setup to be a bit confusing and still rely on other sources for building out reports on our Adwords performance (Adwords itself and Google Analytics).
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Likelihood to Renew
Opteo
No answers on this topic
WordStream
Affordable, useful, informative, easy to use, continually updating and staying current
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Support Rating
Opteo
No answers on this topic
WordStream
I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.
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Alternatives Considered
Opteo
No answers on this topic
WordStream
WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, if a marketer wants to personally manage an account with some aided help than WordStream provides a great, cost-effective solution
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Return on Investment
Opteo
No answers on this topic
WordStream
  • I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
  • Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
  • I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.
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ScreenShots