A Positive Experience For Guided Decisions
September 30, 2016

A Positive Experience For Guided Decisions

Amber Stanley-Kruth | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with WordStream

We are a multi-location agency that manages $750K annual spend in AdWords. We compared to AdWords Editor and Kenshoo and chose WordStream because it provided the best feedback about the quality of the campaigns and analyzes each account for performance, comparable spend across the industry and best practices. It offers an easy to use and visually appealing layout with a "20-minute" work week checklist.

Pros

  • Simple interface that makes suggestions for increasing performance, organizing ad groups and analyzing campaigns for AdWords, Bing and Facebook Ads
  • Excellent staff and consulting team that provides webinars, individual consultations and training, blogs, best practices and changes to marketing platforms
  • Awesome reports that are customizable and easy to read, very visual and interactive
  • Monitors spend, keyword performance, quality scores, ad CTR, use of ad extensions and many other factors to managing PPC

Cons

  • They are rolling out new updates, but currently don't have a search function which makes it slower to find and access accounts
  • There are some sections that are still on an old layout and those pages are harder to navigate because you have to scroll to the right and can't see the whole screen at once
  • Some suggestions are not good at first, but by marking the reason for rejecting a suggestion the interface adapts and "learns"
  • Great for the novice to intermediate PPC user
  • Allows a quick review of accounts with suggestions - don't have to analyze the details as much and can instead analyze the suggested prompts
  • Very affordable for managing approximately 300 campaigns @ $45K month spend
Affordable, Great Information Resource, Excellent Customer Service, easy, good design, nice reports, multi-dimensional/multi-platform
Good for clients that want creative and quality focused insight, helpful in adhering to "best practices", easy to copy and paste across ad groups or campaigns.
A few settings are tricky or hidden, but mostly an easier interface that is intuitive.
Can't take suggestions at face value and could really mess up a campaign of you follow advice blindly.
No spend management like that which Kenshoo offers

Using WordStream

7 - Account Manager, SEM specialist, Project Manager
2 - Working knowledge of PPC, AdWords, Bing. Knowing specifics of campaign and how to decide what is a good suggestion
  • Regularly modify campaigns, ad groups, campaigns, keywords, bids
  • Ad Creation
  • Cross industry comparisons
  • Reporting
  • Reproduction of similar campaigns
  • Training
  • Allow non experts to use for keyword research
  • Better reporting
  • Integrating Bing
Affordable, useful, informative, easy to use, continually updating and staying current

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