WordStream Advisor

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
WordStream Advisor
Score 7.8 out of 10
N/A
Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, Bing, and Yahoo! search engines, and place ads. Beyond the platform, Wordstream also offers full account management services, for outsourcing one's campaign, and white labeling for…N/A
Pricing
WordStream Advisor
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
WordStream Advisor
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
WordStream Advisor
Considered Both Products
WordStream Advisor
Chose WordStream Advisor
I've never used a system to help with my Google AdWords. This was the first system I had used. WordStream definitely takes the cake though, I have a hard time believing there could be a better system out there. I wouldn't even consider going to look for a new system. I am …
Chose WordStream Advisor
WordStream provides descriptions and offers help when you're uncertain about how to fix issues within an account. Its streamlined approach allows you to get twice the work done in the same amount of time. Google Ads is a beast in itself to tackle with having to click in …
Chose WordStream Advisor
WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, …
Chose WordStream Advisor
I prefer WordStream because it leaves the important decisions us. I've heard horror stories of companies that use fully-automated platforms that created HUGE messes for them. WordStream is also much easier to use than other similar platforms that I've used.
Chose WordStream Advisor
I haven't tried any other AdWords advisors similar to WordStream.
Chose WordStream Advisor
None. We hadn't really considered a software like WordStream to assist with our pay-per-click advertising campaigns until we were introduced to WordStream. Now, we have no reason to look anywhere else. It's been one of the best software investments that we've made over the last …
Chose WordStream Advisor
WordStream is a great supplement to Google Ads. You're basically paying for the user interface and WordStream's AI that helps you uncover efficiencies and opportunities the more you use the product and its 20 Minute Work Week. We used WordStream because we didn't have a Google …
Chose WordStream Advisor
None of the tools researched seem to match all that WordStream had to offer. Plus we got a great recommendation from peers!
Chose WordStream Advisor
For our needs, WordStream was the most cost-effective AdWords management solution (as compared to Marin). Our real alternative was to continue using AdWords only; we felt that the added benefit of time-saving tools and personal consulting made the added management cost …
Chose WordStream Advisor
There is no magic solution; you either want to save the management fees which means you need to learn and spend many hours of managing your AdWords or just hire the right people to do it for you. If we had spent a few dollars more to hire a professional I think we would have …
Chose WordStream Advisor
I haven't used any other products like Wordstream in the past.
Chose WordStream Advisor
Both HubSpot and Salesforce are not exactly related to what WordSteam does - but very useful for our business.
Chose WordStream Advisor
I do not know of any competitor platforms that compares directly to what Wordstream does.
Chose WordStream Advisor
Unfortunately the agency I am with used other products like this for social media management. I have little perspective or insights to provide in regards to this.
Chose WordStream Advisor
Affordable, Great Information Resource, Excellent Customer Service, easy, good design, nice reports, multi-dimensional/multi-platform
Chose WordStream Advisor
None - WordStream is pretty much an uncontested leader in the AdWords tool department, since we didn't want to go full digital agency.
Chose WordStream Advisor
First one that I used.
Chose WordStream Advisor
Not as detailed.
Top Pros
Top Cons
User Ratings
WordStream Advisor
Likelihood to Recommend
9.1
(23 ratings)
Likelihood to Renew
9.0
(3 ratings)
Support Rating
9.5
(9 ratings)
User Testimonials
WordStream Advisor
Likelihood to Recommend
WordStream
Do you currently use Google AdWords to drive new business for your website? Then you need WordStream. The best scenario where it has helped me is time. I used to spend easily 20 hours a week analyzing data, making minor changes, adjusting budgets, trying to just master Google AdWords! But now I'm able to spend maybe 2-3 hours a week on Google AdWords and put the rest of my attention on other responsibilities. WordStream has mastered making my time more efficient.
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Pros
WordStream
  • Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
  • The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
  • How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.
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Cons
WordStream
  • While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed.
  • Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns.
  • Reporting. I find the reporting setup to be a bit confusing and still rely on other sources for building out reports on our Adwords performance (Adwords itself and Google Analytics).
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Likelihood to Renew
WordStream
Affordable, useful, informative, easy to use, continually updating and staying current
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Support Rating
WordStream
I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.
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Alternatives Considered
WordStream
WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, if a marketer wants to personally manage an account with some aided help than WordStream provides a great, cost-effective solution
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Return on Investment
WordStream
  • I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
  • Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
  • I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.
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