Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.
$2,388
per year
UXPin
Score 7.9 out of 10
N/A
UXPin is a UX design platform with wireframing, prototyping and interactive mockup features.
Optimal Workshop is great for UX testing for those with a budget to do so. This may be a little on the expensive side for smaller businesses, but definitely not anything crazy expensive. The insights that you get out of these tests are invaluable and can be the difference between launching a site and succeeding/failing.
UXPin is an excellent resource for creating website and app flows and to better help our clients understand how their websites and apps will function. It also gives them a visual reference and some real-life application. It can be difficult for clients to truly understand how a website or an app flows from one page or screen to another via a phone call or web conference. UXPin helps us to illustrate these flows in a hands-on, visual format. UXPin also helps our clients understand the purpose of a sitemap. We used to send our clients a sitemap in an outline format. While many understood that the top-level items on the outline were the main navigation of their website and other items were child pages, several did not. We have found that using UXPin to show the main level navigation, how in-page navigation and child pages (drop-down menus from the main navigation) work has been an integral step in getting approval on sitemaps.
Tree Testing - it is a very simple and easy to use system, that provides the data needed from a tree test
Card sorting - provides a system for users to participate in navigation menu layouts. We looked into several options, but this seemed very intuitive for users.
Smart elements are super nice because they allow me to create complicated features that will appear on every page. When the client wants to change something it is very easy to do so in one place.
Working on grid is important to me. Having the ability to change and manipulate that grid in UXPin is just what I need.
There are tons of add on features like Font Awesome icons and prebuilt stuff that not only looks great, but also just lets me get ideas across fast without committing to what the final design is going to look like.
I love the ability to edit things if I want. I can control several details, but it's not too overwhelming. They include various font options from Google fonts as well. You can design as much or as little as you want. The interface doesn't get in the way. It's there if you want it but has a simplicity that is nice.
Having a link on a live webpage is a necessity. As soon as you make changes, they are live. No more worrying about which is the latest version.
I'm a photoshop user so it has a few keyboard commands that are familiar like hold 'alt', click and drag to duplicate is nice!
The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
No search and replace for fonts (missing or just to replace).
Tool is built for design/dev teams but does not integrate content teams in well.
If you are not careful you can get lost in designing interactions when you should be just creating building blocks - don’t over animate!!!
There is currently no “scrub” or click-drag interaction which limits touch capability testing/concepts.
Editing adaptive versions of designs is very time consuming, edits to not ripple through from master viewport size. All updates are manual, even when creating an adaptive version.
When a library item is updated, it can revert changes you have made unknowingly.
Video integration is limited to online video host aggregators such as IMGR, YouTube, and Vimeo.
Not a ton of info for a designer on how to use the expressions effectively.
Prototypes with a lot of interactions can get slow, especially on computers with a lot of security software. It’s best to work with UXPin to figure out what is blocking APIs, and JS.
We'll definitely continue to use UXPin. Right now it provides us with everything we need in order to deliver quality projects to our clients. If at any point in time, UXPin doesn't provide us with what we need, we'll start vetting other software out there that may be similar. My guess is that UXPin will continue to make updates and improvements so we'll likely stick with it for quite some time.
I would rate Optimal Workshop's overall usability 9 out of 10 due to several key factors. Firstly, the platform has a user-friendly interface makes navigation straightforward, even for first-time users. The tools and features are well-organized, ensuring users can quickly find what they need without unnecessary complexity. Secondly, the platform is highly intuitive, meaning users can easily understand how to perform tasks without extensive guidance. This is supported by clear and concise instructions throughout the application, reducing the learning curve significantly.
Additionally, the learnability of Optimal Workshop is exceptional. New users can become proficient in a short amount of time, thanks to its well-thought-out design and helpful onboarding materials. Even more advanced features are presented in a way that feels approachable and manageable. Finally, the platform supports a seamless workflow, allowing users to focus on their research or tasks rather than struggling with the software. These qualities collectively make Optimal Workshop a reliable and efficient tool for many projects, justifying its high usability rating.
We’ve never had to use much of their support services since the platform is very easy to use, we have however needed to transfer ownership between team members due to people leaving or other circumstances. Under those situations, the support offered to us has been been very quick and efficient and we never had to nudge them much to get the job done.
As far as I know, my teams have only had to use the UXPin support once. The experience went really well. We just needed a bit of assistance with using the Documentation feature. UXPin's support was quick and helped my team in a matter of minutes. We will definitely reach out to their support without hesitation in the future.
For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by all users.
Adobe XD is so much more than UXPin, with Adobe Cloud you can easily share designs as well. We used Adobe XD before changing to UXPin. At first UXPin seems so advanced and helpful, but don't get fooled. You're heavily limited in the long run, and after all the training and implementation of UXPin (both app-wise for IT but also training designers etc) it is not worth your time.
Saving money by using one tool for lo-fi wireframing, high fidelity wireframing, prototyping, and user testing, rather than four separate tools.
The ability to create and use team libraries enables us to create visually consistent designs with less effort than creating every single design from scratch, which allows us to save considerable time (and therefore money!)
In-platform collaboration saves our team a lot of time and energy. With everything in one place (wireframes, prototypes, user feedback, collaboration comments), we can all be on the same page about the design workflow and pinpoint discussion points that are based on up-to-date designs.
