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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Groove by OptimizeCX

    Score6.7 out of 10
    N/AGroove by OptimizeCX is a shared inbox for small and mid-sized SaaS teams. It’s presented as a help desk built for speed and not complexity, and is designed to help manage customer conversations across channels.

    $87

    per quarter per user

    Pure Chat by Ruby

    Score8.6 out of 10
    N/APure Chat is a live chat tool with a free version for limited usage or paid versions with unlimited chat, developed by the company of the same name in Scottsdale, Arizona, and acquired late in 2020 by Ruby. Pure Chat is now a Ruby brand.

    $10

    per month

    Pricing
    Groove by OptimizeCXPure Chat by Ruby
    Editions & Modules
    Standard
    $29
    per month (billed quarterly) per user
    Plus
    $45
    per month (billed quarterly) per user
    Pro
    $70
    per month (billed quarterly) per user
    Additional Users - Pro
    $10
    per month
    Additional Users - Growth
    $15
    per month
    Growth
    $49
    per month
    Pro
    $99
    per month
    Offerings
    Pricing Offerings
    Groove by OptimizeCXPure Chat by Ruby
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Groove by OptimizeCXPure Chat by Ruby
    Incident and problem management
    Comparison of Incident and problem management features of Groove by OptimizeCX and Pure Chat by Ruby
    Feature
    Groove by OptimizeCX
    1.4
    6 Ratings
    142% below category average
    Pure Chat by Ruby
    -
    Ratings
    Organize and prioritize service tickets1.26 Ratings00 Ratings
    Expert directory1.23 Ratings00 Ratings
    Subscription-based notifications1.03 Ratings00 Ratings
    ITSM collaboration and documentation2.03 Ratings00 Ratings
    Ticket creation and submission2.05 Ratings00 Ratings
    Ticket response1.15 Ratings00 Ratings
    Self Help Community
    Comparison of Self Help Community features of Groove by OptimizeCX and Pure Chat by Ruby
    Feature
    Groove by OptimizeCX
    1.4
    5 Ratings
    140% below category average
    Pure Chat by Ruby
    -
    Ratings
    External knowledge base1.44 Ratings00 Ratings
    Internal knowledge base1.44 Ratings00 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Groove by OptimizeCX and Pure Chat by Ruby
    Feature
    Groove by OptimizeCX
    1.0
    5 Ratings
    156% below category average
    Pure Chat by Ruby
    -
    Ratings
    Customer portal1.04 Ratings00 Ratings
    Social integration1.01 Ratings00 Ratings
    Email support1.15 Ratings00 Ratings
    Help Desk CRM integration1.03 Ratings00 Ratings
    Best Alternatives
    Groove by OptimizeCXPure Chat by Ruby
    Small Businesses
    Help Scout
    Score9.3 out of 10
    Olark
    Score10 out of 10
    Medium-sized Companies
    LiveAgent
    Score8.8 out of 10
    Zoho SalesIQ
    Score9.7 out of 10
    Enterprises
    Front
    Score9.2 out of 10
    Genesys DX (discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Groove by OptimizeCXPure Chat by Ruby
    Likelihood to Recommend
    1.6
    (7 ratings)
    8.6
    (2 ratings)
    Usability
    6.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    3.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Groove by OptimizeCXPure Chat by Ruby
    Likelihood to Recommend
    OptimizeCX
    Groove is great for people who are wanting to provide accountability and organization for teams across your business. It is suited well for an organization that has many email requests coming in every day, because you can assign tickets to specific team members. It would not be suited for an organization that utilizes more phone support, than email support
    Read full review
    Ruby Receptionists, Inc
    Chat is nothing new but the ease of use and functionality is key, that being said Pure Chat nails it across the board. We use the chat across our website and ad pages. Don't see a situation where this effective tool would be less appropriate, consumers want instant information and instant connection, chat provides both without being tied up on the phone
    Incentivized
    Read full review
    Pros
    OptimizeCX
    • Creates Tickets when someone emails in or you can create a ticket within the groove system.
    • They have great reports on response times and the average amount of time it took for a ticket to close. You can even see individuals average response times as well as specific teams.
    • We use their Knowledge Base which is a great tool for creating FAQ and sending people to that.
    Incentivized
    Read full review
    Ruby Receptionists, Inc
    • Online chat
    • Multiple websites, multiple users
    • Supervisor feature
    Incentivized
    Read full review
    Cons
    OptimizeCX
    • Better Follow-up by customer success team
    • More customization within their major features to fit both, large and small sales teams, alike
    • Their site goes down fairly often
    Incentivized
    Read full review
    Ruby Receptionists, Inc
    • Transcripts that could generate in a PDF or Word doc rather than .txt file, option would be nice
    • Chat is straight forward so not much room for improvement, we're happy with the service, functionality, and ease of use.
    Incentivized
    Read full review
    Usability
    OptimizeCX
    It's well organized, but slow.
    Read full review
    Ruby Receptionists, Inc
    No answers on this topic
    Support Rating
    OptimizeCX
    I'm giving them a 3 for the really great support they gave for general questions. They also have a good knowledge base. I'm giving them only a 3 though because of my last customer service when I need a billing resolution. I was very disappointed in how they handled that. I also find it very bad practice to send out ONE email notice that they were raising my rate three times as much at the end of the month. When I was with Desk.com, I had numerous emails over months letting me know their billing plans were changing. Even worse than refusing to refund me the difference was that they just stopped responding to me.
    Read full review
    Ruby Receptionists, Inc
    No answers on this topic
    Alternatives Considered
    OptimizeCX
    We also use Trello for project management. I have used both systems and we like Groove because it allows for our clients to contact us via email. They do not have to go to a ticket submission page, they can just email us directly and it will create a ticket. Groove also provides analytics on how long it takes to respond to tickets
    Read full review
    Ruby Receptionists, Inc
    Didn't see much pros and cons comparing Pure Chat and Olark. They all do the job. However, Pure Chat is free to use on basic functions.
    Incentivized
    Read full review
    Return on Investment
    OptimizeCX
    • We wasted a lot of time setting up the product before we discovered a lot of features listed on the website aren't ready for public use
    Read full review
    Ruby Receptionists, Inc
    • Instant connection with our clients and prospects
    • Expanded our ability to increase client contact efficiency
    • Allows us to stay up to date with the ever changing demand of consumers
    Incentivized
    Read full review
    ScreenShots