Optimizely Content Marketing Platform vs. Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

Optimizely Content Marketing Platform has a higher sticker price than some of its competitors. While this is true, you're buying an industry leader with tremendous experience in working with clients for years. Initially, with our Conversion Rate Optimization program, we were wow'd and cajoled into trying the hot bleeding edge features that some newer companies might call AI/algorithmic models-- these are otherwise known as Multi-Armed Bandit campaigns, which isn't a new thing. That being said, contracting and fully utilizing Optimizely Content Marketing Platform's suite of features, professional services, and more may be cost prohibitive for smaller companies. Once a CRO program reaches maturity Optimizely Content Marketing Platform can scale for larger teams where more advanced can utilize server side tests exclusively for seamless experimentation.

Incentivized

It's a great tool, period. I'd recommend it to anyone who was going to take the time to utilize its varied resources. I wouldn't recommend it for an old-school agency that's not really tech savvy but for anyone looking to grow a book of business, it's an invaluable tool.

Incentivized

• Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
• Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
• CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.

Incentivized

• I love the Prep for a Meeting module. No matter the type of meeting you are prepping for, they have great resources to help you get the yes.
• The employee education pieces are an awesome way to prepare employees for new benefit options like HSAs and HRAs.
• The Compliance Roadmap is an excellent tool and is hugely appreciated by my small and middle market clients without full HR suites.

Incentivized

• Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead.
• Provide the option to download an entire folder of docs without entering to the folder itself.
• 'Watch' option for specific docs, not just for folders...

Incentivized

• It's pretty darn good and it's my fault that I don't use it as much as I should. I'd love for it somehow to integrate more into my routine but I'm not sure what Zywave could do on their end about that.

Incentivized

The workflow steps are a key part of our process now. Creating the accountability for someone to take action ensures that things don’t get lost in communication. The asset library is another substantial benefit to our business. Having approved assets available to other teams around the world reduces the need for email requests.

Incentivized

The NewsCred team is very responsive and helpful with any technical issues.

Incentivized

We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.

Incentivized

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) is simply the gold standard in what they do, providing valuable resources to agencies and helping them stand out and look more professional. I know of no real competition in their space and they are continually adding to their resources to stay ahead of the pack.

Incentivized

• Marketing Teams can show the volume of work they produce
• Input forms mean we are getting all the details we need up front (saves hours per month)
• Users can prioritize and plan to make sure they are working on the right content at the right time

Incentivized

• It has helped us remain relevant and retain larger clients. I don't track things like I should, but the ROI on this investment is solid.
• Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) gives me the confidence to go after larger clients knowing I can compete with the extra resources seen in larger shops.

Incentivized