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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Feature Experimentation

    Score8.4 out of 10
    N/AOptimizely Feature Experimentation unites feature flagging, A/B testing, and built-in collaboration—so marketers can release, experiment, and optimize with confidence in one platform.N/A

    Zoho Creator

    Score7.7 out of 10
    Mid-Size Companies (51-1,000 employees)
    Zoho Creator is a low-code application development platform for building enterprise-class applications that run on mobile, tablet, and web. It is designed to allow users to create custom forms, configure workflows, build pages, and deploy apps quickly.

    $12

    per month per user

    Pricing
    Optimizely Feature ExperimentationZoho Creator
    Editions & Modules
    No answers on this topic
    Standard
    $12
    per month per user
    Professional
    $30
    per month per user
    Enterprise
    $37
    per month per user
    Offerings
    Pricing Offerings
    Optimizely Feature ExperimentationZoho Creator
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredOptional
    Additional Details—Add-ons: Customer Portal: $100/month onwards Premium Support : 20% of license fees Enterprise support: 25% of license fees
    More Pricing Information
    Community Pulse
    Optimizely Feature ExperimentationZoho Creator
    Considered Both Products
    Optimizely
    No answer on this topic
    Zoho
    No answer on this topic
    Key User Insights
    Would buy again
    89%
    Would buy again
    41 Answers
    95%
    Would buy again
    19 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    33 Answers
    95%
    Delivers good value for the price
    19 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    42 Answers
    95%
    Happy with the feature set
    19 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    21 Answers
    95%
    Lived up to sales and marketing promises
    18 Answers
    Implementation went as expected
    80%
    Implementation went as expected
    28 Answers
    95%
    Implementation went as expected
    18 Answers
    Features
    Optimizely Feature ExperimentationZoho Creator
    Low-Code Development
    Comparison of Low-Code Development features of Optimizely Feature Experimentation and Zoho Creator
    Feature
    Optimizely Feature Experimentation
    -
    Ratings
    Zoho Creator
    7.9
    18 Ratings
    6% below category average
    Visual Modeling00 Ratings7.717 Ratings
    Drag-and-drop Interfaces00 Ratings8.917 Ratings
    Platform Security00 Ratings7.918 Ratings
    Platform User Management00 Ratings7.818 Ratings
    Reusability00 Ratings7.018 Ratings
    Platform Scalability00 Ratings7.918 Ratings
    Best Alternatives
    Optimizely Feature ExperimentationZoho Creator
    Small Businesses
    No answers on this topic
    OutSystems
    Score6.5 out of 10
    Medium-sized Companies
    No answers on this topic
    AppSheet
    Score8.2 out of 10
    Enterprises
    No answers on this topic
    Oracle APEX
    Score9.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Feature ExperimentationZoho Creator
    Likelihood to Recommend
    8.2
    (47 ratings)
    8.8
    (24 ratings)
    Likelihood to Renew
    4.5
    (2 ratings)
    10.0
    (2 ratings)
    Usability
    7.6
    (26 ratings)
    8.0
    (18 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    3.6
    (1 ratings)
    9.8
    (4 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    8.0
    (2 ratings)
    Product Scalability
    5.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Optimizely Feature ExperimentationZoho Creator
    Likelihood to Recommend
    Optimizely
    Based on my experience with Optimizely Feature Experimentation, I can highlight several scenarios where it excels and a few where it may be less suitable. Well-suited scenarios: - Multi-Channel product launches - Complex A/B testing and feature flag management - Gradual rollout and risk mitigation Less suited scenarios: - Simple A/B tests (their Web Experimentation product is probably better for that) - Non-technical team usage -
    Incentivized
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    Zoho
    If you are using some application of Zoho and want some more functionality into it, Use Zoho creator to develop a separate app as per requirement and integrate it with your Zoho App. Small organization can use creator to make apps but it can be used for small range of storage, For Large organization , it may be not feasible.
    Incentivized
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    Pros
    Optimizely
    • It is easy to use any of our product owners, marketers, developers can set up experiments and roll them out with some developer support. So the key thing there is this front end UI easy to use and maybe this will come later, but the new features such as Opal and the analytics or database centric engine is something we're interested in as well.
    Incentivized
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    Zoho
    • Accountability for each employee work which is very vital for any organization
    • Making operations very simple even that a simple lay man would be able to perform detailed work like a pro
    • Data tracking in live was made possible
    • Using proper Manpower for the work they are apt.
    Incentivized
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    Cons
    Optimizely
    • Would be nice to able to switch variants between say an MVT to a 50:50 if one of the variants is not performing very well quickly and effectively so can still use the standardised report
    • Interface can feel very bare bones/not very many graphs or visuals, which other providers have to make it a bit more engaging
    • Doesn't show easily what each variant that is live looks like, so can be hard to remember what is actually being shown in each test
    Incentivized
    Read full review
    Zoho
    • In C6, the new setup of permissions is not logical. Admins now have access to every application rather than specific applications, which impacts data confidentiality.
    • In C6, the new feature for having multiple environments is very limited as it does not work for ZOHO Creator applications that are linked to other Zoho Creator applications in the same workspace - which is not logical at all.
    • In C6, the revised permissions for Developers do not allow the developer to assign permissions to users or to publish forms, reports, pages, etc....which again is not logical.
    Incentivized
    Read full review
    Likelihood to Renew
    Optimizely
    Competitive landscape
    Incentivized
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    Zoho
    Today Zoho Creator is included in our current plan from Zoho One, but if it was needed to pay apart it should be done because the software we created became very important for our team. The use of Zoho Creator contributes to endorse the Zoho One subscription year after year.
    Incentivized
    Read full review
    Usability
    Optimizely
    Easy to navigate the UI. Once you know how to use it, it is very easy to run experiments. And when the experiment is setup, the SDK code variables are generated and available for developers to use immediately so they can quickly build the experiment code
    Incentivized
    Read full review
    Zoho
    Its quite easy if one has the need, interest and passion to build applications and solutions through low-code. One example would be, that my finance head who has absolutely nothing to do with tech and apps, is now able to create apps and manage Zoho Creator all by himself. So its all about the interest and how much time we put to learn the tool. Having said that, its quite easy to learn the tool and create anything that's within our scope of knowledge.
    Incentivized
    Read full review
    Reliability and Availability
    Optimizely
    No answers on this topic
    Zoho
    In an earlier comment, I mentioned Zoho's excellent uptime. I have been using the system for over 6 years, and have experienced only momentary outages, and of those, only a hand full over the years. It is extremely reliable
    Incentivized
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    Performance
    Optimizely
    No answers on this topic
    Zoho
    We do not integrate Zoho with other systems at this time, but rarely are searches, database exports, record edits or creation tasks ever slow enough to notice. It is quite usable
    Incentivized
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    Support Rating
    Optimizely
    Support was there but it was pretty slow at most times. Only after escalation was support really given to our teams
    Incentivized
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    Zoho
    I recommend Zoho Creator very often. A lot of companies go big earlier than they need to and spend way too much on SalesForce & Marketo. I worked for a small company with some limited budget that pivoted to sell it's product to the Enterprise. Zoho Creator was incredibly easy to set up, intuitive to use, and contains all the most essential features that most users need and seek in SalesForce. We integrated with MailChimp & Unbounce and were able to be incredibly useful in acquiring leads, nurturing them, and tracking pipeline in Zoho Creator. Our small sales team found it very easy to use and loved it.
    Incentivized
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    Implementation Rating
    Optimizely
    It’s straightforward. Docs are well written and I believe there must be a support. But we haven’t used it
    Incentivized
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    Zoho
    Even if it is a easy to use platform, it got some issues on the implementation that could easily handle by IT teams. In our scenario this team don't exist anymore, and the business/marketing team had their expectations that it was quickier to be implemented. So, consider a professional help on this implementation could be cost more (of cource) but it would be helpful to manage the issues and expectations.
    Incentivized
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    Alternatives Considered
    Optimizely
    When Google Optimize goes off we searched for a tool where you can be sure to get a good GA4 implementation and easy to use for IT team and product team. Optimizely Feature Experimentation seems to have a good balance between pricing and capabilities. If you are searching for an experimentation tool and personalization all in one... then maybe these comparison change and Optimizely turns to expensive. In the same way... if you want a server side solution. For us, it will be a challenge in the following years
    Incentivized
    Read full review
    Zoho
    Zoho Creator stands out for its balance of affordability, ease of use, and powerful customization options. While it may not offer the same level of enterprise-scale features as platforms like OutSystems or Mendix, it provides a robust solution that meets the needs of many businesses, especially those looking for an integrated, cost-effective low-code platform with strong support for both simple and complex applications.
    Incentivized
    Read full review
    Scalability
    Optimizely
    had troubles with performance for SSR and the React SDK
    Incentivized
    Read full review
    Zoho
    Zoho is incredibly versatile. Much thought was put in to the way the platform functions. I've yet to face a situation where Zoho would not be able to do what I needed. That being said, because of its power, it can also be a bit intimidating technically. Simple needs are simple. More complex needs are ... more complex! Overall, it's a powerful, robust platform
    Incentivized
    Read full review
    Return on Investment
    Optimizely
    • We have improved various metrics throughout the course of our experimentation program with Optimizely and therefore sharing numbers is tricky. Essentially we only implement versions of the product that perform the best in terms of CVR, revenue/visitor, ATV, average order value, average basket size and so forth dependent on the north star we are trying to move with each release.
    Incentivized
    Read full review
    Zoho
    • With using Zoho Creator we are able to build apps that we may otherwise pay a pretty penny for. We may risk some features we could get from a 3rd party app but the fact that the data we do collect can easily syn with our CRM and Accounting systems makes up for this.
    • Negatively speaking, it takes time to fine tune and really craft your application. I am not a coder, nor do I have a coding background, so patience is key as you design and build out your application.
    Incentivized
    Read full review
    ScreenShots

    Optimizely Feature Experimentation Screenshots

    Screenshot of Feature Flag Setup. Here users can run A/B and multi-armed bandit tests, as well as:

- Set up a single feature flag to test multiple variations and experiment types
- Enable targeted deliveries and rollouts for more precise experimentation
- Roll back changes quickly when needed to ensure experiment accuracy and reduce risks
- Increase testing flexibility with control over experiment types and delivery methodsScreenshot of Audience Setup. This is used to target specific user segments for personalized experiments, and:

- Create and customize audiences based on user attributes
- Refine audience segments to ensure the right users are included in tests
- Enhance experiment relevance by setting specific conditions for user groupsScreenshot of Experiment Results, supporting the analysis and optimization of experimentation outcomes. Viewers can also:

- examine detailed experiment results, including key metrics like conversion rates and statistical significance
- Compare variations side-by-side to identify winning treatments
- Use advanced filters to segment and drill down into specific audience or test dataScreenshot of A Program Overview. These offer insights into any experimentation program’s performance. It also offers:

- A comprehensive view of the entire experimentation program’s status and progress
- Monitoring for key performance metrics like test velocity, success rates, and overall impact
- Evaluation of the impact of experiments with easy-to-read visualizations and reporting tools
- Performance tracking of experiments over time to guide decision-making and optimize strategiesScreenshot of AI Variable Suggestions. These enhance experimentation with AI-driven insights, and can also help with:

- Generating multiple content variations with AI to speed up experiment design
- Improving test quality with content suggestions
- Increasing experimentation velocity and achieving better outcomes with AI-powered optimizationScreenshot of Schedule Changes, to streamline experimentation. Users can also:

- Set specific times to toggle flags or rules on/off, ensuring precise control
- Schedule traffic allocation percentages for smooth experiment rollouts
- Increase test velocity and confidence by automating progressive changes

    Zoho Creator Screenshots

    Screenshot of Multi-Platform App builderScreenshot of Dashboards created using Zoho CreatorScreenshot of An overview of Hotel management dashboardScreenshot of Schedule and manage eventsScreenshot of BI and AnalyticsScreenshot of Help Desk overview