How Studio 31 automated 37+ processes and saved over 3 hours every day with Zoho Creator

It's always perceived that wedding photographers have the best job and it's
all fun. However, in reality, it's the most complex service offering in the whole
wedding industry because it's the only service that has a very long customer
lifecycle—90+ days—and also the riskiest.
For the first few years, Studio 31 was busy building a strong foundation, and
it solely focused on the creative aspect of the business, along with great
customer service.
From inquiry to delivery, there were more than 37 processes that had to be
diligently followed to provide a hassle-free experience for its customers. For
Studio 31, everything was smooth initially, when we captured a limited
number of weddings. However, as we grew, we lost control over what was
happening, and a creative profession turned into an administrative one, with
all the hassles that entails.

• Data management and accuracy
• Expensive human error due to business complexity
• Dependency on spreadsheets that had to be manually updated
• Updating customers manually resulted in over 46 email threads
  per customer and staff having to invest over four hours every
  day in replying to emails
• Lack of analytics and reporting
• And more random issues that would pop up every day

After investing a lot of money and time in over 15 CRM's, we learnt that any ready to use platform will not suit our business model and this is where Zoho Creator came in. We are able to build whatever we've in mind without much restrictions. It's like an open canvas.

There's nothing that you cannot achieve in Zoho Creator. You just need clarity and direction on how to make best use of the product.

Yes. Its quite good and powerful. Again, we need to have clarity on what we need, so that the tool can be put to its best use.