Oracle Discoverer (discontinued) vs. Cyfe, by Traject

Discoverer is well suited as a reporting tool where data integration doesn't play a major role. Discoverer suits very well situations where a user has to run a query every day. Discoverer reports can be scheduled and the user can just view the data instead of running the query manually. Also, Discoverer takes away the pain of managing the database credentials. Discoverer is not well suited to situations where the whole enterprise wants to view the same dashboard. Discoverer is more of a departmental BI tool. Discoverer doesn't offer many options to integrate data unless one has to create and handle integration using PL/SQL.

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Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

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• SQL friendly which allows for fast adoption for those users who know how to write in SQL. This makes integration with other programs much easier.
• Accessing data is very fast even with larger data sets.
• The layout is clean and organized similar to a spreadsheet which allows for easier viewing and analyzing of the data.

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• Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
• Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
• Colored visualizations of stats make it easy to notice when campaigns are taking off

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• There is always room for more scalability and optimization of performance.
• Oracle BI changes a lot from version to version. A smoother transition into a new version would be very helpful.
• Oracle BI's reporting tool is a little hard to use at first. The UI/UX of the tool can use improvement.

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• I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
• Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
• Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.

It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.

I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

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Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.

Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.

Discoverer was already in place when I joined the company so I was not involved in the selection process. However, I have been involved in the review of Discoverer as compared to alternatives including Business Objects, OBIEE, and SSRS. On a cost benefit analysis Discoverer always came out on top. Changing to another tool never provided enough additional functionality to overcome the cost of conversion and ongoing maintenance.

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The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.

• We have used Discoverer to respond to state sales and use tax audits and saved the company more than the cost of the product. Discoverer has thus assisted in our objective of managing costs.
• Discoverer is used to provide reports for EEOC reporting assisting our goal of complying with all government requirements.

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• Cyfe allows us to provide real time data to our clients
• Cyfe allows us to provide detailed analytics to our clients showing actual results
• Cyfe reduced our need to provide monthly "reports" to our marketing clients
• Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations