Outbrain vs. RocketData

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Outbrain
Score 5.0 out of 10
N/A
Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.N/A
RocketData
Score 4.0 out of 10
N/A
RocketData is a platform to manage a company’s business information and reviews among 20+ location-based services: maps, search engines, all popular directories, GPS devices and social networks. RocketData adds information about a company to these services, finds mistakes, fixes them and protects data automatically. RocketData also helps businesses to engage with local customers wherever they are talking through. The platform monitors and gathers customer feedback and provides…N/A
Pricing
OutbrainRocketData
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
OutbrainRocketData
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
OutbrainRocketData
Best Alternatives
OutbrainRocketData
Small Businesses
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Google Business Profile
Google Business Profile
Score 8.2 out of 10
Medium-sized Companies
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Google Business Profile
Google Business Profile
Score 8.2 out of 10
Enterprises
AdSense
AdSense
Score 8.4 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
OutbrainRocketData
Likelihood to Recommend
1.5
(17 ratings)
7.0
(1 ratings)
Usability
7.8
(5 ratings)
-
(0 ratings)
Support Rating
7.5
(6 ratings)
10.0
(1 ratings)
User Testimonials
OutbrainRocketData
Likelihood to Recommend
Outbrain
If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.
Read full review
RocketData
For the price, RocketData is a great lead generation tool. It wouldn't be appropriate for company financials, etc. of that nature.
Read full review
Pros
Outbrain
  • Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
  • Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
  • Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.
Read full review
RocketData
  • User experience - smooth, easy to use interface
  • Quick generation of contacts as well as a LinkedIn feature to go directly to their page.
Read full review
Cons
Outbrain
  • Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
  • High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.
Read full review
RocketData
  • Contact information as well as company info is out of date sometimes. Tough to improve on, but there is room for improvement.
Read full review
Usability
Outbrain
The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.
Read full review
RocketData
No answers on this topic
Support Rating
Outbrain
We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."
Read full review
RocketData
I have not had to use any support functions as I have had no technical problems with the software.
Read full review
Alternatives Considered
Outbrain
Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain
Read full review
RocketData
Much easier to use and less clunky of an interface. Also, contact information seems to be more up-to-date.
Read full review
Return on Investment
Outbrain
  • None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.
Read full review
RocketData
  • Positive: The ROI has been excellent in the short time we've had the product (less than six months) as we have made numerous connections through data gathering.
Read full review
ScreenShots

RocketData Screenshots

Screenshot of RocketData_locator_interfaceScreenshot of RocketData_phototool_interfaceScreenshot of RocketData_concordance_interfaceScreenshot of RocketData_analytics_interfaceScreenshot of RocketData_review_managment_interface