Outbrain vs. SalesPanda

If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.

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SalesPanda is great. It's a multifaceted user-friendly platform to find your target market, determine interest, and help drive your market. I've reviewed a LOT of software on this same platform and while I can sing the praises of this all day, it's not much different from the other software that's already readily available. I will say this is great for a mid-size agency, as there's no option to purchase separate components separately, and that can be a bit pricey.

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• Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
• Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
• Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.

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• They offer a free trial – I know this sounds pretty basic, but not all software offers that. Especially in a market saturated with marketing campaign software, this is a HUGE plus.
• SalesPanda offers training through online webinars – there isn't a need to go searching around on YouTube if you don't understand something. Additional plus!
• Their customer support is top-notch. If we ever ran into an issue, we were never on hold for longer than a couple of minutes. Excellent attention to customer care.

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• Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
• High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.

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• We didn't like that SalesPanda came as an entire package (which can be pricey). It would be nice if you could purchase different parts of it separately.
• There's no A/B testing. This is something others offer that SalesPanda doesn't.
• While customer service is great, their business hours are a little wonky. I'd prefer to have 24/7 customer care rather than 8-5.

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The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.

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We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."

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Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain

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Zoho Campaigns is super affordable, but very basic with what you get. SalesPanda is similar, and while that may be appealing to a smaller company, I would say take the leap and spend the extra money. SalesPanda isn't perfect, but it's the best bang for your proverbial buck. Our clients have been very happy with the results.

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• None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.

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• SalesPanda has given us a stable platform to advertise our clients' strengths through its easy-to-use content marketing tool
• They have templates that allow you to market initiatives to help boost productivity (by saving time). Definitely a plus.
• SalesPanda focuses on content and generating leads...we use it to post our clients content to blogs, case studies, etc. Very nice!

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