Paddle vs. Shopify

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Paddle
Score 6.0 out of 10
N/A
London-based Paddle offers an ecommerce and subscription management solution for software companies seeking a streamlined demonstration of their services and centralized management of their different service levels and cloud-based offerings.N/A
Shopify
Score 8.8 out of 10
N/A
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
$29
per month
Pricing
PaddleShopify
Editions & Modules
Custom
custom pricing
Shopify Lite
$9
per month
Basic Shopify
$29
per month
Shopify
$79
per month
Advanced Shopify
$299
per month
Shopify Plus
2,000
per month
Offerings
Pricing Offerings
PaddleShopify
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
PaddleShopify
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Paddle
5.7
6 Ratings
30% below category average
Shopify
7.4
131 Ratings
4% below category average
Product catalog & listings7.34 Ratings8.6131 Ratings
Product management7.45 Ratings7.2129 Ratings
Bulk product upload6.23 Ratings7.6110 Ratings
Branding7.15 Ratings8.4130 Ratings
Mobile storefront6.25 Ratings7.4126 Ratings
Product variations2.64 Ratings6.3123 Ratings
Website integration8.46 Ratings9.2124 Ratings
Visual customization4.84 Ratings7.5129 Ratings
CMS1.03 Ratings4.4105 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Paddle
7.6
6 Ratings
0% above category average
Shopify
8.1
125 Ratings
7% above category average
Abandoned cart recovery7.85 Ratings7.6116 Ratings
Checkout user experience7.46 Ratings8.5123 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Paddle
7.3
5 Ratings
13% below category average
Shopify
9.0
127 Ratings
8% above category average
eCommerce security7.35 Ratings9.0127 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Paddle
6.0
5 Ratings
22% below category average
Shopify
8.0
129 Ratings
7% above category average
Promotions & discounts9.05 Ratings7.2124 Ratings
Personalized recommendations4.33 Ratings8.432 Ratings
SEO4.82 Ratings8.5120 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Paddle
5.6
6 Ratings
33% below category average
Shopify
8.0
130 Ratings
2% above category average
Multi-site management4.53 Ratings6.719 Ratings
Order processing7.86 Ratings9.1128 Ratings
Inventory management6.74 Ratings8.8127 Ratings
Shipping1.01 Ratings8.2120 Ratings
Custom functionality7.83 Ratings7.2120 Ratings
Best Alternatives
PaddleShopify
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PaddleShopify
Likelihood to Recommend
6.1
(6 ratings)
9.0
(144 ratings)
Likelihood to Renew
-
(0 ratings)
9.2
(15 ratings)
Usability
-
(0 ratings)
10.0
(3 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(2 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
PaddleShopify
Likelihood to Recommend
Paddle
I wouldn't recommend them to anybody because their support is getting worse and worse and their business processes require you to contact support whether you want to or not. You will be forced to contact support and then wait for days to get any meaningful response that's not a copy/pasted sentence from FAQ.
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Shopify
Shopify is a great platform for small to medium-sized businesses looking to set up an online store. It's easy to use, offers a wide range of features and integrations, and is perfect for businesses in the retail and food industry. However, large enterprise businesses with complex and custom needs may find Shopify less suitable.
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Pros
Paddle
  • Super easy to implement SDKs across supported platforms that support modern interface paradigms.
  • Real team members that provide backend support for merchant issues. We had issues addressed quickly and taken seriously whenever we needed anything.
  • Help with navigating VAT transparently. We never worried that we were messing up in this complicated area of international sales.
  • Great first line customer support reduces the need for an extensive customer support organization on our end. They dealt with all purchase related issues as well as lightweight technical issues (e.g pointing users to FAQs, update links, etc.).
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Shopify
  • It is definitely easy to set up and get going. This does not take a lot of work or effort on the user end, especially if using templates.
  • Low code platform. You can. make customizations without code.
  • The integrations are diverse and increase functionality.
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Cons
Paddle
  • Analytics could support more flexible analysis of reported data and better custom events.
  • More customization of the drop in purchase UI on the web without the need for a full custom site integration.
  • Sometimes communication from their front line support staff has gone to the wrong address.
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Shopify
  • The main drawback that I am facing in Shopify for a long time is that their sales analytics system is not up to mark. As I am using Shopify to run different stores for my organization it does not get updated after-sales and does not provide the right analytics about the product strength and number of sales.
  • Secondly, Shopify has different apps which are best to run the store on max strength but they are very much costly like inventory management, generating multiple discount codes, and more robust customizable editing.
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Likelihood to Renew
Paddle
No answers on this topic
Shopify
Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
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Usability
Paddle
No answers on this topic
Shopify
I think most people are able to suer Shopify that have used a computer. There are some features that take a bit longer to learn. If you are not a creative person it may be a bit more difficult to learn the website customization, but with a help guide or tutorial it will only take a few tries to understand how to work the interface
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Support Rating
Paddle
No answers on this topic
Shopify
In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
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Implementation Rating
Paddle
No answers on this topic
Shopify
Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
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Alternatives Considered
Paddle
We tried using Stripe before Paddle, but it was a pain integrating it and it lacked the licensing. Paddle allows us just to add a payment button and don’t ever think about payment methods, we don’t have to make a separate button for card payments and another one for PayPal. Paddle does all this in their checkout process.
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Shopify
The old platform that I used could not help us to meet our requirements. It was not helping us properly, then I got to know about Shopify and started using it. After 1 month [of] usage of Shopify we could understand that this is the best platform [for E-commerce] to make better sales and goodwill. Shopify helped us to get a proper idea of the analytics of the website. Shopify [supports] most of the [applications] and helps us to make better results.
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Return on Investment
Paddle
  • We wanted to grow faster, which was possible once we integrate recurring payment gateway. And we've got Paddle to do that.
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Shopify
  • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
  • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
  • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
  • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
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ScreenShots

Paddle Screenshots

Screenshot of Padddle Payment Gateway