Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.
$499
per month
Twitonomy
Score 8.0 out of 10
N/A
Twitonomy is a social media analytics tool built specifically for Twitter. It provides users with features such as detailed analytics for any user, search analytics, tweet monitoring, and actionable insights through robust reporting.
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Pricing
Parse.ly
Twitonomy
Editions & Modules
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Offerings
Pricing Offerings
Parse.ly
Twitonomy
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Required
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Parse.ly
Twitonomy
Features
Parse.ly
Twitonomy
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Parse.ly is a great tool for publishers who want to track engagement and audience behaviour across websites. With Parse.ly, we can easily track metrics like pageviews, time spent on page, and scroll depth to see which content is resonating with our audience and optimize our content strategy accordingly. Our marketers found Parse.ly to be an excellent tool for tracking the effectiveness of our campaigns. We can use Parse.ly to track metrics like referral sources, conversion rates, and engagement by audience segment to see which channels and tactics are driving the most engagement and conversions.
Checking all its feature which are in abundant , it can help you in th growth of your business. 1. Browse, search, filter and get insights on the people you follow and those who follow you. 2. Which tweets were favorite of most of your followers. 3. Track clicks on the links in your tweets 4. Export data in multiple formats. 5. Reporting formats. 6. Get actionable insights on your followers with Followers Report
As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.
The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
I rate this question this way solely because I haven't requested any support. I feel where I will eventually get support would be when we take Parse.ly up on some training that is being offered. We are looking to do that at some point after the first of the year and when our schedules support it.
Parse.ly does pretty well compared to Chartbeat, particularly when it comes to historical information and analysis options that are easy for employees to use after some short training. The onboarding for Parse.ly is intuitive, and the scheduled reports take away basically all of the inconvenience associated with regular metrics reviewing. But Chartbeat wins in its social audience tracking because it can source traffic to a specific social post, which can show you exactly how your audience is coming to your content and where you need to put your content to be sure you get that audience.
Twitonomy helps you understand your profile's / word's / campaign's deep learning and analyse it with great reporting formats, graphs etc. It will allow you to download all these datas also. It gives real time data, fast tracking of keywords giving you an updated response and result. Checking these data you can continue to work on your campaign or you can discontinue it
Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.
