Great Analytics Platform with Positive ROI
December 20, 2021

Great Analytics Platform with Positive ROI

Mark Chiles | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Parse.ly

Parse.ly has become an integral analytics tool throughout our organization. It provides daily insight into how our content is performing, providing the editorial team direct feedback into how well our readership likes or dislikes the content being produced. We use it for daily reports across our content and conference websites, as well as a screen with a dashboard showing the daily information.
  • Provide insight into reader average time spent on content
  • Reporting around specific events
  • Dashboarding to have insight into multiple things at once
  • Being able to identify who the users are
  • Providing more details related to reader personas
  • Native Drupal module
  • Positive ROI
  • Great personalization API
  • Quick Dashboards for insight and overviews at a glance
Parse.ly gives a more detailed look into how content is performing, versus the overall site metrics provided by Google Analytics.
The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
We've renewed for multiple years, thus far, and I don't see a need to cancel.

Do you think Parse.ly delivers good value for the price?

Yes

Are you happy with Parse.ly's feature set?

Yes

Did Parse.ly live up to sales and marketing promises?

Yes

Did implementation of Parse.ly go as expected?

Yes

Would you buy Parse.ly again?

Yes

Parse.ly has become an integral tool for our content operations. The Site Details report is emailed to the staff each morning to provide an overview of the site and performance from the previous day. We use this to analyze text-based, and video-based content, to determine what the next steps are for the editorial team.