What users are saying about
12 Ratings
12 Ratings
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Score 9.7 out of 101

Likelihood to Recommend

Parse.ly

Parse.ly is well suited for a media publisher or any other company that publishes content daily. I also think it's one of the best platforms out there for people who are not digital analytics savvy and only need to view high-level metrics that affect decision making and reporting within content marketing teams. It is less appropriate for businesses that have an analytics team or anyone that is skilled in digital analytics.
Nick Kretz profile photo

Pros

Parse.ly

  • Data visualization of high-level site performance metrics
  • Simple interface reduces the complexity and hurdle to understand digital analytics
  • Easy to view top-performing content and content categories
Nick Kretz profile photo

Cons

Parse.ly

  • Daily histogram view not always the best view when looking at historical performance
  • Not the best platform to use when comparatively analyzing historical performance
  • I would love to see month over month or week over week performance vs only daily performance histogram chart
Nick Kretz profile photo

Alternatives Considered

Parse.ly

Parse.ly is not as robust as Google Analytics and is simplified to assist decision makers within a content marketing department. It was selected and is being used for our client because it simplifies digital analytics and better displays the information to gather quick insights about a specific blog post and/or content topic(s)
Nick Kretz profile photo

Return on Investment

Parse.ly

  • Saves time when training and reporting analytics to client because the platform can answer most general questions
  • Cost-effective software that is easy to use and incorporate into daily processes
  • Easy to set up and learn through their customer support and training docs
Nick Kretz profile photo

Pricing Details

Parse.ly

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

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