Intuitive and clean software
June 29, 2021

Intuitive and clean software

Alice Marshall | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with

We use across editorial and content development departments in order to monitor the performance of online articles and respond accordingly to traffic surges and drops. It's one of many tools we use to garner this kind of data and allows us to easily navigate the hundreds and thousands of articles published across the companies numerous websites. From offering top performing stories and those getting the most traffic in a more granular and of the moment tab 'in the last 10 minutes'.

With its intuitive and friendly interface, allows us to dive into articles categorised by tags, as well as authors, and see not only traffic but where that traffic is being referred from e.g. Google, AMP, social networks. All of this gives a better indication of how to respond both to the performance of singular articles and on a wider scale. From updating articles that plummet, to reusing successful strategies in the future.
  • Intuitive, easy-to-use interface.
  • Home screen displays day's top performances as well as top performing articles in the last 10 minutes.
  • The ability to focus in on an article-by-article basis, as well as by tag/section/author etc.
  • Referral data could be more detailed and specific.
  • Better labeling in graph form/ability to zoom in to traffic spikes/drops.
  • Saving last searches.
  • Driving more traffic.
  • Boost in moral to see real time successes. offers a more friendly user experience, with better ease in navigating the software. offers a great user experience that is intuitive, its interface clean and clear. This is important when coming back time and time again to use, offering a smooth performance with the ability to easily pick up how to navigate and find the data you are looking for. Its homepage is clear, with just a few clicks allowing you to search and seek out more focused data.
As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.

Do you think delivers good value for the price?

Not sure

Are you happy with's feature set?


Did live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of go as expected?

I wasn't involved with the implementation phase

Would you buy again?


For complete novices to the world of data analysis, offers a really friendly and easy to use interface that is easy to dive into and familiarize yourself with. It offers surface level insight into article performance, as well as the overall publication, allowing you to react to content that is under performing. There is certainly more detail that could be offered by for a really nuanced picture. However, there is power in simplicity and what offers.