Parse.ly, the way forward for digital content creators
February 28, 2022

Parse.ly, the way forward for digital content creators

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Parse.ly

I use Parse.ly as a tool to identify the footfall of readers. The platform allows me to map the behavior of the readers on our platform and understand how and when readers react to stories. It also allows me to adapt to new things or take note of what sort of stories have a wider impact.

Pros

  • Firstly, the platform is super easy to use, it is user-friendly and easy to navigate through.
  • Secondly, the platform also provides you the option to use filters to your best fit and adjust the filters according to what data you want to look at.
  • Thirdly, it enables the user to have live feedback on their articles and see what can be improved going forward to address the need of the readers.

Cons

  • The interface could be more interactive and attractive.
  • The views tab could become active in the sense that when you hover the cursor it automatically tells you which days or period the article performed the best.
  • If the platform could also provide relative information on the kind of users reading the articles.
  • Since my experience so far has been limited and also at the lowest level in the organization it is hard for me to spell out such objectives.
  • From my personal experience, it allows a business like ours to alter or upgrade the kind of news or articles that the user may prefer, and that allows us to focus on things that are important for the users and also allows us to reduce waste.
I have not used or evaluated any other platforms similar to Parse.ly.
I gave this rating because my experience with Parse.ly so far has only helped me understand what my readers prefer and how much time are they willing to spend on reading my work. It has also helped me to understand how the readers react to certain articles and allows me to deliver content that is more user-friendly and keeps them coming back to the company's platform.
Very likely, since the platform is serving the need of understanding my reader and delivering content to an audience based on their demand or likeability.

Do you think Parse.ly delivers good value for the price?

Yes

Are you happy with Parse.ly's feature set?

Yes

Did Parse.ly live up to sales and marketing promises?

Yes

Did implementation of Parse.ly go as expected?

Yes

Would you buy Parse.ly again?

Yes

Microsoft Excel, Microsoft 365 (formerly Office 365), Outlook4Gmail
For people working in online media, or digital content creators, the platform could help them understand their audience and allow them to interact with them in a user-friendly way. Since the digital media industry is booming, Parse.ly can allow the user and the content creators to meet each other's demands and reduce redundancies and bombard the users with unnecessary content.

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