Parse.ly: Unleashing the Power of Analytics for Your company
April 28, 2023

Parse.ly: Unleashing the Power of Analytics for Your company

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Parse.ly

We use Parse.ly to help with content optimization and audience engagement. We use the Engaged Time Measurement feature to track user engagement on articles, ensuring that the metrics we collect are accurate and relevant. By understanding which content is resonating with our audience, we can optimize our content creation and distribution strategies.

Pros

  • Accurate engagement metrics
  • User-friendly interface
  • Seamless integration with other tools

Cons

  • Customization options in e.g. reporting
  • User management, it's sometimes difficult to control user access to specific metrics/dashboards
  • Could be better at tracking engagement on social media
  • Parse.ly has had a significant positive impact on our clients' engagement, retention, and revenue.
  • It's ease of use and flexibility has enabled our team to work more efficiently and effectively.
  • Parse.ly's integration with other tools has enhanced our clients' data analysis and marketing efforts.
Parse.ly excels in providing detailed insights into how users are interacting with specific pieces of content, allowing us to make data-driven decisions about content strategy and optimization. Its real-time reporting also provides us with immediate feedback on the effectiveness of content changes, which is particularly important for content-heavy sites that need to iterate quickly.
Intuitive user interface that is easy to navigate. The platform also provides actionable insights that are easy to understand and implement. However, there is still room for improvement in some areas such as report customization and data export options.
Parse.ly has consistently provided valuable insights into our website's performance and audience engagement.The user interface is intuitive and easy to use, which has helped us save time and make data-driven decisions quickly. The customer support team has been responsive and helpful in resolving any issues that have arisen.

Do you think Parse.ly delivers good value for the price?

Yes

Are you happy with Parse.ly's feature set?

Yes

Did Parse.ly live up to sales and marketing promises?

Yes

Did implementation of Parse.ly go as expected?

Yes

Would you buy Parse.ly again?

Yes

Parse.ly is a great tool for publishers who want to track engagement and audience behaviour across websites. With Parse.ly, we can easily track metrics like pageviews, time spent on page, and scroll depth to see which content is resonating with our audience and optimize our content strategy accordingly. Our marketers found Parse.ly to be an excellent tool for tracking the effectiveness of our campaigns. We can use Parse.ly to track metrics like referral sources, conversion rates, and engagement by audience segment to see which channels and tactics are driving the most engagement and conversions.

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