TrustRadius: an HG Insights company

Percolate, now part of Seismic vs. SAP Marketing Cloud

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Percolate, now part of Seismic

    Score9 out of 10
    Enterprise companies (1,001+ employees)
    Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.N/A

    SAP Marketing Cloud

    Score5 out of 10
    N/AThe SAP Marketing Cloud (formerly the hybris Marketing Suite) is marketing operations and customer journey management software to enhance the marketing automation and campaign management functionality of both the SAP CRM and the SAP Commerce Cloud.N/A
    Pricing
    Percolate, now part of SeismicSAP Marketing Cloud
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Percolate, now part of SeismicSAP Marketing Cloud
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Percolate, now part of SeismicSAP Marketing Cloud
    Content Creation
    Comparison of Content Creation features of Percolate, now part of Seismic and SAP Marketing Cloud
    Feature
    Percolate, now part of Seismic
    8.5
    13 Ratings
    8% above category average
    SAP Marketing Cloud
    -
    Ratings
    Ideation7.011 Ratings00 Ratings
    Approval workflows9.013 Ratings00 Ratings
    Content collaboration9.011 Ratings00 Ratings
    Content calendar8.013 Ratings00 Ratings
    Network for content licensing/production9.34 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Percolate, now part of Seismic and SAP Marketing Cloud
    Feature
    Percolate, now part of Seismic
    7.8
    13 Ratings
    0% below category average
    SAP Marketing Cloud
    -
    Ratings
    Content hub8.012 Ratings00 Ratings
    Content distribution8.012 Ratings00 Ratings
    Content promotion7.010 Ratings00 Ratings
    Content automation8.012 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Percolate, now part of Seismic and SAP Marketing Cloud
    Feature
    Percolate, now part of Seismic
    7.3
    13 Ratings
    1% below category average
    SAP Marketing Cloud
    -
    Ratings
    Closed-loop tracking and reporting7.011 Ratings00 Ratings
    Content performance analytics7.013 Ratings00 Ratings
    Campaign optimization dashboard8.03 Ratings00 Ratings
    Best Alternatives
    Percolate, now part of SeismicSAP Marketing Cloud
    Small Businesses
    Contently
    Score9.9 out of 10
    monday marketer (discontinued)
    Score10 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Adobe Marketing Cloud
    Score9.3 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Adobe Marketing Cloud
    Score9.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Percolate, now part of SeismicSAP Marketing Cloud
    Likelihood to Recommend
    9.0
    (14 ratings)
    2.0
    (2 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    2.0
    (1 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Percolate, now part of SeismicSAP Marketing Cloud
    Likelihood to Recommend
    Discontinued Products
    Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
    Incentivized
    Read full review
    SAP
    SAP is not suited for new generation Marketers. It is very slow and do not have any essential features for dynamic marketing. Many things are manual. It is not very user friendly in my opinion which makes it very hard for the beginners to know all the important things.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Create social content from briefing all the way through to the approval process.
    • Social planner for managing topics and content streams across multiple channels.
    • Robust API and integrations.
    • Image library (with cost-free access/rights to stock photo libraries).
    • Frequent updates to the platform.
    • Built-in community management.
    Incentivized
    Read full review
    SAP
    • Great integration capabilities with SAP Cx suite
    • Relatively easy to implement
    • Great configurability
    Read full review
    Cons
    Discontinued Products
    • A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
    • At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).
    Read full review
    SAP
    • User Interface Improvement
    • Load time Improvement
    • New Drag and Drop Features Need to be Added
    • More Tutorials for beginners
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
    Incentivized
    Read full review
    SAP
    No answers on this topic
    Usability
    Discontinued Products
    Easy to set up approval flows, but not always necessary to follow all the requires steps
    Incentivized
    Read full review
    SAP
    Nothing there to give it a higher rating. They should enhance their UI/UX and improve the platform's speed. A new user would take days to learn and understand its functionality.
    Incentivized
    Read full review
    Implementation Rating
    Discontinued Products
    Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
    Read full review
    SAP
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
    Incentivized
    Read full review
    SAP
    No answers on this topic
    Return on Investment
    Discontinued Products
    • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
    • Percolate also helps save time because you are able to schedule social media posts across channels easily.
    • It has also been an easy way to work with remote team members, which is very helpful.
    Incentivized
    Read full review
    SAP
    • Return of investment of our customers in traffic increase
    • Better insight into customer preferences
    • Increase in customer base
    Read full review
    ScreenShots

    Percolate, now part of Seismic Screenshots

    Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar

    SAP Marketing Cloud Screenshots

    Screenshot of 360 customer view