Percolate, now part of Seismic vs. WRITER

Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.

Incentivized

It is very easy to navigate, build, and contextually meld your agent into whatever you like. As long as you know how their back-end no-coding platform works, it becomes a breeze to create bespoke content that actually matters, and makes sense. We've done this with multiple agents and as I call it, "sub-functions". There's a lot more potential the agents can do, all you need to know is to just learn the process.

Incentivized

• Create social content from briefing all the way through to the approval process.
• Social planner for managing topics and content streams across multiple channels.
• Robust API and integrations.
• Image library (with cost-free access/rights to stock photo libraries).
• Frequent updates to the platform.
• Built-in community management.

Incentivized

• Writer applies our writing style to copy I'm working on in browser tabs, ensuring I stay true to our voice.
• Writer is able to quickly skim full blogs via a single link to use them as source material for drafting marketing copy I need.
• Writer is my own business version of ChatGPT that keeps our sessions secure within the business.

Incentivized

• A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
• At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).

• i do find the organisation a bit confusing, like the functions available in 'ask Writer' being separate to the main window. there were lots of functions i wasn't able to find intuitively that we needed a support call for
• asking for a summary of key points doesn't always pick up the main points

Incentivized

Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance

Incentivized

Easy to set up approval flows, but not always necessary to follow all the requires steps

Incentivized

Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...

Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.

Incentivized

WordPress is not very clear about the tools that are available with some themes over others. Instead, Write has multiple functions and makes the work complete in its entirety. It's easy to navigate and it also allows me to use multiple accounts. It has database links and at the same time it is compatible with MS office in all versions

Incentivized

• Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
• Percolate also helps save time because you are able to schedule social media posts across channels easily.
• It has also been an easy way to work with remote team members, which is very helpful.

Incentivized

• Developing a styleguide to consolidate message, phrasing, writing style, and brand voice requirements.
• I'd like to see a Firefox addition at some time, but for now, the Chrome and Google Docs extensions suffice.
• Processes for producing, revising, optimizing, and publishing material have been streamlined.

Incentivized