Perfect Audience vs. Sizmek Ad Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Perfect Audience
Score 8.0 out of 10
N/A
N/AN/A
Sizmek Ad Suite
Score 9.8 out of 10
N/A
Sizmek Ad Suite, now from Amazon Advertising (acquired December 2019) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council-accredited measurement.N/A
Pricing
Perfect AudienceSizmek Ad Suite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Perfect AudienceSizmek Ad Suite
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Perfect AudienceSizmek Ad Suite
Top Pros
Top Cons
Features
Perfect AudienceSizmek Ad Suite
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Perfect Audience
8.0
1 Ratings
7% above category average
Sizmek Ad Suite
4.4
5 Ratings
52% below category average
Data Transfer8.01 Ratings7.74 Ratings
DSP integration8.01 Ratings1.05 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Perfect Audience
8.4
1 Ratings
6% above category average
Sizmek Ad Suite
7.0
9 Ratings
12% below category average
Ad campaign creation8.01 Ratings8.09 Ratings
Ad deployment9.01 Ratings7.09 Ratings
Display advertising9.01 Ratings8.09 Ratings
Ad display and retargeting segmentation8.01 Ratings6.54 Ratings
Sequence targeting8.01 Ratings5.73 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Perfect Audience
8.3
1 Ratings
6% above category average
Sizmek Ad Suite
7.8
9 Ratings
1% below category average
Ad dashboards8.01 Ratings6.09 Ratings
Ad performance reports9.01 Ratings7.09 Ratings
Ad conversion tracking9.01 Ratings8.09 Ratings
Ad attribution reporting8.01 Ratings9.09 Ratings
Cross-channel ad management8.01 Ratings8.98 Ratings
Ad forecasting and optimization8.01 Ratings8.06 Ratings
Best Alternatives
Perfect AudienceSizmek Ad Suite
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.6 out of 10
The Trade Desk
The Trade Desk
Score 6.6 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Perfect AudienceSizmek Ad Suite
Likelihood to Recommend
8.0
(1 ratings)
8.0
(9 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Perfect AudienceSizmek Ad Suite
Likelihood to Recommend
Marin Software
I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
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Amazon AWS
I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.
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Pros
Marin Software
  • Great to up your inbound marketing game
  • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
  • Can customize each ad easily
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Amazon AWS
  • Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign
  • Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations
  • Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign
  • Simple Creative Hosting - Easy upload and path location details for creative files
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Cons
Marin Software
  • Constantly left Googling how to do things because the system is sometimes confusing
  • Weak native reporting
  • Landing page editor needs work
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Amazon AWS
  • Sizmek's trading desk was a total miss when I tested it a few years ago.
  • I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ.
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Usability
Marin Software
The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
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Amazon AWS
No answers on this topic
Support Rating
Marin Software
The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
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Amazon AWS
No answers on this topic
Alternatives Considered
Marin Software
I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
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Amazon AWS
For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors.
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Return on Investment
Marin Software
  • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
  • Re-marketing features have been superior to AdWords.
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Amazon AWS
  • Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need
  • Sizmek has had a postive impact on employee morale due to ease of use
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ScreenShots