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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    PFL Direct Mail Platform

    Score9 out of 10
    N/APFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is... Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement. Engaging: Supports engagement that results in action by paring digital tactics with memorable…

    $40,000

    per year

    Sage CRM

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Sage CRM is an SMB-oriented CRM platform offered in both SaaS and on-premise editions. Unlike the Sage SalesLogix product, the SaaS version is a true multi-tenant offering. The platform offers excellent integration with Sage ERP and accounting products. It is also a good global solution and is available in many languages and is used by over 12,000 customers worldwide, with many customers in Europe.

    $33

    per month

    Pricing
    PFL Direct Mail PlatformSage CRM
    Editions & Modules
    No answers on this topic
    Sage CRM (cloud)
    $45
    Per User per Month
    Sage CRM (on premise)
    $0
    Lifetime License per Seat
    Offerings
    Pricing Offerings
    PFL Direct Mail PlatformSage CRM
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup Fee$10,000No setup fee
    Additional Details—Tiered pricing is available for multiple users.
    More Pricing Information
    Community Pulse
    PFL Direct Mail PlatformSage CRM
    Considered Both Products
    PFL
    No answer on this topic
    Sage
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    28 Answers
    100%
    Would buy again
    8 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    28 Answers
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    84%
    Happy with the feature set
    27 Answers
    100%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    81%
    Lived up to sales and marketing promises
    21 Answers
    100%
    Lived up to sales and marketing promises
    8 Answers
    Implementation went as expected
    84%
    Implementation went as expected
    21 Answers
    100%
    Implementation went as expected
    8 Answers
    Features
    PFL Direct Mail PlatformSage CRM
    Sales Force Automation
    Comparison of Sales Force Automation features of PFL Direct Mail Platform and Sage CRM
    Feature
    PFL Direct Mail Platform
    -
    Ratings
    Sage CRM
    8.8
    17 Ratings
    12% above category average
    Customer data management / contact management00 Ratings9.017 Ratings
    Workflow management00 Ratings8.616 Ratings
    Territory management00 Ratings8.517 Ratings
    Opportunity management00 Ratings8.917 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings9.016 Ratings
    Contract management00 Ratings8.614 Ratings
    Quote & order management00 Ratings9.016 Ratings
    Interaction tracking00 Ratings9.216 Ratings
    Channel / partner relationship management00 Ratings8.716 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of PFL Direct Mail Platform and Sage CRM
    Feature
    PFL Direct Mail Platform
    -
    Ratings
    Sage CRM
    8.1
    16 Ratings
    5% above category average
    Case management00 Ratings8.016 Ratings
    Call center management00 Ratings8.215 Ratings
    Help desk management00 Ratings8.214 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of PFL Direct Mail Platform and Sage CRM
    Feature
    PFL Direct Mail Platform
    -
    Ratings
    Sage CRM
    8.7
    16 Ratings
    12% above category average
    Lead management00 Ratings8.816 Ratings
    Email marketing00 Ratings8.715 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of PFL Direct Mail Platform and Sage CRM
    Feature
    PFL Direct Mail Platform
    -
    Ratings
    Sage CRM
    9.0
    17 Ratings
    16% above category average
    Task management00 Ratings9.016 Ratings
    Billing and invoicing management00 Ratings9.015 Ratings
    Reporting00 Ratings9.113 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of PFL Direct Mail Platform and Sage CRM
    Feature
    PFL Direct Mail Platform
    -
    Ratings
    Sage CRM
    8.6
    17 Ratings
    12% above category average
    Forecasting00 Ratings8.716 Ratings
    Pipeline visualization00 Ratings8.416 Ratings
    Customizable reports00 Ratings8.717 Ratings
    Customization
    Comparison of Customization features of PFL Direct Mail Platform and Sage CRM
    Feature
    PFL Direct Mail Platform
    -
    Ratings
    Sage CRM
    8.6
    17 Ratings
    12% above category average
    Custom fields00 Ratings8.517 Ratings
    Custom objects00 Ratings8.516 Ratings
    Scripting environment00 Ratings9.016 Ratings
    API for custom integration00 Ratings8.314 Ratings
    Security
    Comparison of Security features of PFL Direct Mail Platform and Sage CRM
    Feature
    PFL Direct Mail Platform
    -
    Ratings
    Sage CRM
    8.7
    17 Ratings
    4% above category average
    Single sign-on capability00 Ratings8.717 Ratings
    Role-based user permissions00 Ratings8.813 Ratings
    Social CRM
    Comparison of Social CRM features of PFL Direct Mail Platform and Sage CRM
    Feature
    PFL Direct Mail Platform
    -
    Ratings
    Sage CRM
    9.4
    13 Ratings
    22% above category average
    Social data00 Ratings9.513 Ratings
    Social engagement00 Ratings9.313 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of PFL Direct Mail Platform and Sage CRM
    Feature
    PFL Direct Mail Platform
    -
    Ratings
    Sage CRM
    9.0
    14 Ratings
    18% above category average
    Marketing automation00 Ratings9.114 Ratings
    Compensation management00 Ratings8.912 Ratings
    Platform
    Comparison of Platform features of PFL Direct Mail Platform and Sage CRM
    Feature
    PFL Direct Mail Platform
    -
    Ratings
    Sage CRM
    7.8
    16 Ratings
    2% above category average
    Mobile access00 Ratings7.816 Ratings
    Best Alternatives
    PFL Direct Mail PlatformSage CRM
    Small Businesses
    No answers on this topic
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Sendoso
    Score8.2 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Sendoso
    Score8.2 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    PFL Direct Mail PlatformSage CRM
    Likelihood to Recommend
    9.0
    (33 ratings)
    8.9
    (28 ratings)
    Likelihood to Renew
    7.3
    (1 ratings)
    5.1
    (11 ratings)
    Usability
    7.3
    (1 ratings)
    8.9
    (11 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    9.4
    (3 ratings)
    7.9
    (8 ratings)
    In-Person Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    Product Scalability
    9.9
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    PFL Direct Mail PlatformSage CRM
    Likelihood to Recommend
    PFL
    The reason it's not a seven or above is purely because of the timing of a solution we had requested originally back in August 2023. It's now February 2024, and we're waiting for a wow-factor pitch deck. Previously, we only received a demo recording and an order form quote. These truthfully aren't helpful enough to convince and sway our senior leaders into spending the $35k+ investment into the PMC.
    Incentivized
    Read full review
    Sage
    as it is a very flexible software that can be adapted to any business model, other functions human resource management, manufacturing and supply chain planning, all these functions are housed in a highly technological interface. I liked this system because it made automating accounts payable so much easier.the control of the basic accounting of any type of company
    Read full review
    Pros
    PFL
    • Personalization: It allows us to create highly personalized direct mail pieces tailored to individual recipients. For instance, we can include the recipient's name, relevant product recommendations, or even custom images that resonate with their preferences.
    • Multi-Channel Integration: The platform seamlessly integrates with our existing digital marketing tools and CRM systems. It enables us to orchestrate cohesive campaigns that combine email, social media, and direct mail to reach our target audience through multiple touchpoints.
    • Automated Workflows: PFL offers robust automation capabilities, streamlining the entire direct mail process. We can set triggers, such as website visits or email engagement, to automatically trigger the sending of personalized direct mail pieces, ensuring timely and relevant outreach.
    • Variable Data Printing: The platform simplifies variable data printing, enabling us to print custom content for each recipient efficiently. This is particularly useful for A/B testing different messaging or designs within a single campaign.
    Incentivized
    Read full review
    Sage
    • When in client profile, it is very intuitive, allowing you to easily transcribe notes in the clients profile.
    • Sage allows 3rd party plugins, so if you utilize a particular phone services or would like to import something as simple as google drive, its compatible.
    Incentivized
    Read full review
    Cons
    PFL
    • There is no built-in functionality to automate direct mail; this has to be created through triggers in Salesforce.
    • The sales cloud integration didn't give us the syncing or reporting we thought would be available.
    • We would like to see more support from team members in the post-onboarding process.
    Incentivized
    Read full review
    Sage
    • Reliance on Apache Tomcat causes a lot of headaches. There are common issues trying to start up the server, resulting from Apache Tomcat misconfigurations, or Java. Some forum posts on Sage City address common issues, but digging into server logs seems to be an often occurrence.
    • Support is somewhat lacking, less user install base means error messages are sometimes hard to find quick answers for. Most of the knowledge found on the internet is in the Sage City forum.
    • Integration with Microsoft 365 causes you to have to turn off some security features. This will result in your 365 tenants running lower security standards than recommended, it may put you at risk for targeted attacks.
    Incentivized
    Read full review
    Likelihood to Renew
    PFL
    I will continue to use the platform as long as my employer provides access, but I do not have purchasing power myself.
    Incentivized
    Read full review
    Sage
    There are really no other words to say, it is a very easy to use application that is more straightforward and has provided better results with the bulk of features that appeal to a very broad amount of users. There may be other CRM platforms out there that are more prevalent, but I have found them to be much more clunky and less intuitive than Sage CRM.
    Incentivized
    Read full review
    Usability
    PFL
    The UI is friendly, clear, and accessible, and I access it directly through the interface (Salesforce) that I perform my function in every day. It is intuitive to navigate, and I am able to find most functionalities I need without the need to consult an admin and/or support teams.
    Incentivized
    Read full review
    Sage
    Excellent integration with the most important social networks (LinkedIn, Facebook and Twitter) to get leads. The mobile app is quite useful for speeding up the tasks at hand and not relying on the computer or being in the office to get them done.
    Incentivized
    Read full review
    Performance
    PFL
    No answers on this topic
    Sage
    Sage works very quickly based on the network you are using it on. It is internet based so if your network is slow, it will perform slowly. Reports seem to run reasonably fast, if there is too much information it is trying to populate that could slow it down a little. When Sage CRM is integrated with a Sage ERP product it doesn't tend to slow down either system at all
    Read full review
    Support Rating
    PFL
    Only thing holding me back from a perfect 10 would be the timelines for involving the technical team on occasion. There have been a few times where the PFL technical support team has been booked up for days or more than a week out which can delay our project timelines. This doesn't happen often, let me be clear. But when it does, it's usually at the worst time for our campaigns.
    Incentivized
    Read full review
    Sage
    Support team is really slow and they need to work on this really. Sometimes it takes days to resolve a simple query and there is no way to get it expedited. Rest the product is is amazing but the team should look into the costumer support and get it working
    Incentivized
    Read full review
    In-Person Training
    PFL
    No answers on this topic
    Sage
    Most training would come after a upgrade. Otherwise we would self teach new employees. Training was with a Sage Software partner SWK technologies.
    Incentivized
    Read full review
    Implementation Rating
    PFL
    No answers on this topic
    Sage
    The implementation and upgrades were rather quick and straight forward. Attempting to link Sage CRM with Sage 100 ERP however was a nightmare and will be avoided by us in the future due to numerous issues.
    Incentivized
    Read full review
    Alternatives Considered
    PFL
    JourneyMail is one I have evaluated. It did not seem as full featured as PFL Direct Mail Platform, nor did it integrate with the rest of the Salesforce products like PFL Direct Mail Platform (journeymail ONLY integrates to marketing cloud). My customers tend to be cross-cloud and own multiple products and want solutions that can integrate across their stack easily.
    Incentivized
    Read full review
    Sage
    Whilst SAGE CRM was selected around 10 years ago and we became a partner, the main contenders would have been at the time Sales Logix and MS CRM 4.0. However, we had extensive experience of the mid-market CRM's and decided on SAGE CRM since it had a clean, easy to understand interface and importantly offered both workflow automation and Self Service capability, all of which across both the Case and Sales and Marketing functionality was seamless and saved time. As it was pure browser based, access was from anywhere we wanted. In my view, SAGE CRM still stacks up well against all the other mid-market CRM systems and offers good value for money, but more importantly, it is an easy to operate and customisable solution which user like. Again, we can teach administration users very quickly to support and customise themselves since the admin. function are clear as well.
    Read full review
    Scalability
    PFL
    It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.
    Incentivized
    Read full review
    Sage
    No answers on this topic
    Return on Investment
    PFL
    • We've sometimes struggled to maintain a positive ROI due to some issues with packages not arriving, arriving broken, or including the wrong items.
    Incentivized
    Read full review
    Sage
    • It is very affordable in pricing, compared to competitors
    • Lead management and convertion into prospects is also a very easy process
    • Lead capture from web pages should be available, and better ways to capture leads from tradeshows by uploading directly from scanned business cards
    Incentivized
    Read full review
    ScreenShots

    PFL Direct Mail Platform Screenshots

    Screenshot of Custom kits available for useScreenshot of Entering the sender addressScreenshot of Personalization at scale with custom messaging and signaturesScreenshot of Product selection with product details, template data, and advanced options