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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    PFL Direct Mail Platform

    Score9 out of 10
    N/APFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is... Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement. Engaging: Supports engagement that results in action by paring digital tactics with memorable…

    $40,000

    per year

    ShipperHQ

    Score8.2 out of 10
    N/AShipperHQ is designed to streamline the shipping process for eCommerce businesses. This platform gives eCommerce businesses the power to set their own shipping rates and delivery options.N/A
    Pricing
    PFL Direct Mail PlatformShipperHQ
    Editions & Modules
    No answers on this topic
    Essentials Plan
    Contact Vendor
    month
    Standard Plan
    Contact Vendor
    month
    Pro Plan
    Contact Vendor
    month
    Enterprise
    Contact Vendor
    month
    Offerings
    Pricing Offerings
    PFL Direct Mail PlatformShipperHQ
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup Fee$10,000$250 hour
    Additional Details——
    More Pricing Information
    Community Pulse
    PFL Direct Mail PlatformShipperHQ
    Considered Both Products
    PFL
    No answer on this topic
    ShipperHQ (WebShopApps)
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    28 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    28 Answers
    No answers on this topic
    Happy with the feature set
    84%
    Happy with the feature set
    27 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    81%
    Lived up to sales and marketing promises
    21 Answers
    No answers on this topic
    Implementation went as expected
    84%
    Implementation went as expected
    21 Answers
    No answers on this topic
    Features
    PFL Direct Mail PlatformShipperHQ
    Online Storefront
    Comparison of Online Storefront features of PFL Direct Mail Platform and ShipperHQ
    Feature
    PFL Direct Mail Platform
    -
    Ratings
    ShipperHQ
    10.0
    2 Ratings
    25% above category average
    Website integration00 Ratings10.02 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of PFL Direct Mail Platform and ShipperHQ
    Feature
    PFL Direct Mail Platform
    -
    Ratings
    ShipperHQ
    8.0
    2 Ratings
    1% below category average
    Shipping00 Ratings10.02 Ratings
    Custom functionality00 Ratings5.92 Ratings
    Best Alternatives
    PFL Direct Mail PlatformShipperHQ
    Small Businesses
    No answers on this topic
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Sendoso
    Score8.2 out of 10
    Shopify
    Score8.7 out of 10
    Enterprises
    Sendoso
    Score8.2 out of 10
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    PFL Direct Mail PlatformShipperHQ
    Likelihood to Recommend
    9.0
    (33 ratings)
    8.9
    (3 ratings)
    Likelihood to Renew
    7.3
    (1 ratings)
    10.0
    (1 ratings)
    Usability
    7.3
    (1 ratings)
    8.0
    (1 ratings)
    Support Rating
    9.4
    (3 ratings)
    10.0
    (1 ratings)
    Product Scalability
    9.9
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    PFL Direct Mail PlatformShipperHQ
    Likelihood to Recommend
    PFL
    The reason it's not a seven or above is purely because of the timing of a solution we had requested originally back in August 2023. It's now February 2024, and we're waiting for a wow-factor pitch deck. Previously, we only received a demo recording and an order form quote. These truthfully aren't helpful enough to convince and sway our senior leaders into spending the $35k+ investment into the PMC.
    Incentivized
    Read full review
    ShipperHQ (WebShopApps)
    ShipperHQ is almost too heavy-handed for our use case. We are only a single-origin shipper so we don't need the advanced functionality of multi-origin or drop-shipping. It is suited much better for organizations that have multiple origins or that use drop-ship facilities, or even a company managing multiple different eCommerce websites. We opted to go with it because of its great reviews, combined with less than stellar reviews of the competition.
    Incentivized
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    Pros
    PFL
    • Personalization: It allows us to create highly personalized direct mail pieces tailored to individual recipients. For instance, we can include the recipient's name, relevant product recommendations, or even custom images that resonate with their preferences.
    • Multi-Channel Integration: The platform seamlessly integrates with our existing digital marketing tools and CRM systems. It enables us to orchestrate cohesive campaigns that combine email, social media, and direct mail to reach our target audience through multiple touchpoints.
    • Automated Workflows: PFL offers robust automation capabilities, streamlining the entire direct mail process. We can set triggers, such as website visits or email engagement, to automatically trigger the sending of personalized direct mail pieces, ensuring timely and relevant outreach.
    • Variable Data Printing: The platform simplifies variable data printing, enabling us to print custom content for each recipient efficiently. This is particularly useful for A/B testing different messaging or designs within a single campaign.
    Incentivized
    Read full review
    ShipperHQ (WebShopApps)
    • It is easy to batch process orders.
    • It quickly calculates rates to compare.
    • It is easy to keep track of orders for future review.
    Incentivized
    Read full review
    Cons
    PFL
    • There is no built-in functionality to automate direct mail; this has to be created through triggers in Salesforce.
    • The sales cloud integration didn't give us the syncing or reporting we thought would be available.
    • We would like to see more support from team members in the post-onboarding process.
    Incentivized
    Read full review
    ShipperHQ (WebShopApps)
    • The user interface is a little tricky. It is not as easy to navigate as other shipping apps.
    • I wish that ShipperHQ had the functionality to print shipping labels and manage shipments. We currently have to use a different third-party app for shipment management.
    • I would also like to see the option for adding shipping rules if shipping management was integrated.
    Incentivized
    Read full review
    Likelihood to Renew
    PFL
    I will continue to use the platform as long as my employer provides access, but I do not have purchasing power myself.
    Incentivized
    Read full review
    ShipperHQ (WebShopApps)
    I give ShipperHQ a 10/10 because the software does exactly what it says, and has a rock-solid support team to help get everything set up. The features are pretty easy to use and implement.
    Incentivized
    Read full review
    Usability
    PFL
    The UI is friendly, clear, and accessible, and I access it directly through the interface (Salesforce) that I perform my function in every day. It is intuitive to navigate, and I am able to find most functionalities I need without the need to consult an admin and/or support teams.
    Incentivized
    Read full review
    ShipperHQ (WebShopApps)
    I'm not giving a 10/10 because I did need a little hand-holding to get through the initial setup. Overall, it's not that difficult to use once you understand how to apply custom dimensional rules.
    Incentivized
    Read full review
    Support Rating
    PFL
    Only thing holding me back from a perfect 10 would be the timelines for involving the technical team on occasion. There have been a few times where the PFL technical support team has been booked up for days or more than a week out which can delay our project timelines. This doesn't happen often, let me be clear. But when it does, it's usually at the worst time for our campaigns.
    Incentivized
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    ShipperHQ (WebShopApps)
    Their support is the primary reason I elected to purchase a premium. They helped a lot with the initial set up.
    Incentivized
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    Alternatives Considered
    PFL
    JourneyMail is one I have evaluated. It did not seem as full featured as PFL Direct Mail Platform, nor did it integrate with the rest of the Salesforce products like PFL Direct Mail Platform (journeymail ONLY integrates to marketing cloud). My customers tend to be cross-cloud and own multiple products and want solutions that can integrate across their stack easily.
    Incentivized
    Read full review
    ShipperHQ (WebShopApps)
    USPS only allows you to use their services (obviously). It was sluggish and often offline. The shipsaver insurance saves us money. We had to guess shipping costs for items instead of entering their weights and sizes ahead of time. It integrates with our e-commerce site. Glad we have it now.
    Incentivized
    Read full review
    Scalability
    PFL
    It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.
    Incentivized
    Read full review
    ShipperHQ (WebShopApps)
    No answers on this topic
    Return on Investment
    PFL
    • We've sometimes struggled to maintain a positive ROI due to some issues with packages not arriving, arriving broken, or including the wrong items.
    Incentivized
    Read full review
    ShipperHQ (WebShopApps)
    • ShipperHQ is reliable and requires little to no maintenance, which for a small crew like ours is invaluable.
    • ShipperHQ also offers the option to display either retail shipping rates or our discounted rates to our customers. This is handy because we can display those discounted rates, which results in higher conversion and fewer abandoned carts due to high shipping costs.
    • One negative, however, is that since ShipperHQ lacks the ability to manage shipments, we have had to use another third party app which increases overhead.
    Incentivized
    Read full review
    ScreenShots

    PFL Direct Mail Platform Screenshots

    Screenshot of Custom kits available for useScreenshot of Entering the sender addressScreenshot of Personalization at scale with custom messaging and signaturesScreenshot of Product selection with product details, template data, and advanced options

    ShipperHQ Screenshots

    Product screenshotProduct screenshot