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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Pimcore

    Score8.5 out of 10
    Mid-Size Companies (51-1,000 employees)
    Pimcore is an open-core Product Experience Management (PXM) platform designed for enterprise organizations that require consolidation of product data, digital assets, and customer experience delivery within a unified infrastructure. Founded in 2013 and headquartered in Salzburg, Austria, the platform serves as a centralized ecosystem for managing multi-channel data operations. Pimcore solutions at a glance A consolidated platform built around six integrated solution…

    $0

    Zaius (discontinued)

    Score7.7 out of 10
    N/AZaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and attribution tools. It is discontinued.N/A
    Pricing
    PimcoreZaius (discontinued)
    Editions & Modules
    Community Edition
    $0
    Professional Edition
    9,900
    per year per installation
    Enterprise Edition
    29,900
    per year per installation
    PaaS Edition
    From 39,900
    per year per installation
    No answers on this topic
    Offerings
    Pricing Offerings
    PimcoreZaius (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    PimcoreZaius (discontinued)
    Considered Both Products
    Pimcore
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    83%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    67%
    Happy with the feature set
    4 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    83%
    Implementation went as expected
    5 Answers
    Best Alternatives
    PimcoreZaius (discontinued)
    Small Businesses
    No answers on this topic
    Twilio Segment
    Score8.4 out of 10
    Medium-sized Companies
    No answers on this topic
    Treasure AI
    Score9 out of 10
    Enterprises
    No answers on this topic
    Treasure AI
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    PimcoreZaius (discontinued)
    Likelihood to Recommend
    9.7
    (3 ratings)
    6.7
    (6 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    6.4
    (1 ratings)
    Usability
    -
    (0 ratings)
    2.7
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    7.3
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    2.7
    (1 ratings)
    User Testimonials
    PimcoreZaius (discontinued)
    Likelihood to Recommend
    Pimcore
    Pimcore is especially suitable for an organization that has a complex data model and processes that cannot be met easily with out of the box systems. It is especially helpful where data is lying in multiple legacy systems and needs complex integrations with these systems. It may not be the best choice for someone looking for and out of the box system with predefined features.
    Read full review
    Discontinued Products
    Optimizely Data Platform is a great tool for teams who look to use open-source tools over tools with white glove service. You do get a dedicated customer success manager and access to their (almost) 24/7 support team via chat, but the real benefits of the platform stand to be unlocked by teams who enjoy getting their hands dirty.
    Incentivized
    Read full review
    Pros
    Pimcore
    • PIM - Production Information Management
    • CX - Customer Experience and Customer Data Platform
    • MDM - Master Data Management
    • DAM - Digital Asset Management
    • CMS - Content Management System
    • Digital Commerce
    Incentivized
    Read full review
    Discontinued Products
    • It's relatively simple to use
    • Segment building is quick and can be easily customized with field data
    • Chat support is generally fast to respond
    Incentivized
    Read full review
    Cons
    Pimcore
    • Can have a better UI.
    • The data delivery channel sometimes breaks.
    • Analytics and reporting could be improved.
    Incentivized
    Read full review
    Discontinued Products
    • Automation of data from other platforms such as our ERP.
    • The approval process needs work. I should be able to flag fields that have issues and give users feedback if a product is rejected.
    Incentivized
    Read full review
    Likelihood to Renew
    Pimcore
    No answers on this topic
    Discontinued Products
    There's so much that needs to be improved and it seems like not much has happened since Optimizely first took over. When Optimizely did take over, they reduced the UX of campaign reporting.
    Incentivized
    Read full review
    Usability
    Pimcore
    No answers on this topic
    Discontinued Products
    • Creating reports can be difficult and they aren't very visual.
    • There is not much control you can have with your imported product catalog. Product filters can be difficult to use.
    • Manually importing customers is a more difficult process from when I was using Mailchimp 10 years ago.
    • Figuring out how to inject a module onto a page is difficult.
    • Figuring out how to get off an email blacklist is near impossible even with ip warming. Very little help here.
    Incentivized
    Read full review
    Support Rating
    Pimcore
    No answers on this topic
    Discontinued Products
    Positive - Onboarding was quick and easy. Positive - Access to a Zaius data analyst has been wonderful. Negative - I don't know who our CSM is if we even have one.
    Incentivized
    Read full review
    Implementation Rating
    Pimcore
    No answers on this topic
    Discontinued Products
    We have a home built CRM. From start to finish our implementation was a nightmare loaded with problems that destroyed my initial trust with the platform.
    Incentivized
    Read full review
    Alternatives Considered
    Pimcore
    PIMCore is Digital Platform making it single source of truth for many upstream and downstream system. Akeneo is just PIM and its doing PIM job properly but PimCore is much more than this. AEM is too costly and can't be affordable for many small and mid size companies
    Incentivized
    Read full review
    Discontinued Products
    Oh my goodness, there were many, including:
    • Klaviyo
    • Salesforce Email Marketing Cloud
    • Bronto
    • Marapost (the worst experience we ever had. We used them for the longest year on earth).
    • Silverpop (IBM)
    • I forgot their name but they are based in the middle of nowhere Pennsylvania.
    • Exact Target
    • Active Campaign
    • Get Response
    • Drip
    • SendInBlue
    • And more I cannot remember. We spent over six months looking at everything.
    Incentivized
    Read full review
    Return on Investment
    Pimcore
    • With the customers we have worked with, Pimcore has quite a positive impact on ROI.
    • Pimcore systems have helped customers not only integrate their data but also improved data quality, greatly reduced their time to market and turn around time.
    Read full review
    Discontinued Products
    • We hit record numbers this year in regards to sales which is attributed to the launch of our new e-commerce website.
    Incentivized
    Read full review
    ScreenShots

    Pimcore Screenshots

    Screenshot of Pimcore offers integrated Digital Asset Management (DAM) functionality to centrally manage all types of digital assets like images, videos, documents, and graphics. Users can enrich these assets with custom metadata and categorize them using flexible tagging. This tagging system enhances searchability and organization across all connected content. Metadata structures can be tailored to meet business-specific requirements, enabling precise control and contextual enrichment of assets throughout their lifecycle.Screenshot of Pimcore PIM offers flexible product data modeling that supports complex and scalable data structures tailored to any business need. Its graphical data modeling interface enables the creation of custom classes, attributes, and entity relationships without coding. Pimcore supports data inheritance, allowing child products to automatically inherit attributes from parent items, reducing redundancy. With data perspectives, users can define role-specific views for streamlined editing. Strong data relation capabilities further enrich product information by linking related entities like accessories or manuals, ensuring consistency, efficiency, and reusability across all channels.Screenshot of Pimcore supports data quality management through configurable validation rules, completeness checks, and structured data models. Businesses can define mandatory fields, set formatting or value constraints, and apply rule-based validations across data types. Dashboards and custom widgets highlight data quality metrics in real time. These capabilities ensure consistent, accurate, and reliable data, reduce errors in downstream systems, and support compliance with internal and external data standards.Screenshot of Pimcore’s batch editing functionality for assets empowers users to manage and update multiple digital files simultaneously. This feature streamlines administrative tasks by enabling the mass assignment of metadata, tags, or classifications across selected assets in just a few clicks. It reduces manual workload and ensures consistency in data quality, which is vital for large enterprises managing thousands of media files. For users, it enhances productivity and accelerates time-to-market by minimizing repetitive actions and improving operational workflows.Screenshot of Pimcore offers search and filtering capabilities across all content types - assets, data objects, and documents. Users can perform full-text searches, apply advanced filters, and configure faceted navigation to quickly locate relevant data. The system supports attribute-based filtering, role-specific search masks, and customizable grid views. These tools enhance user efficiency, reduce time spent on manual browsing, and ensure data accessibility and precision in high-volume environments.Screenshot of Pimcore’s Digital Experience Platform (DXP), which integrates content management and personalization to deliver tailored digital experiences across channels. It enables real-time content and product personalization based on user behavior, segmentation, or contextual data. With built-in tools for targeting, rule-based personalization, and multichannel publishing, businesses can serve dynamic content and product views adapted to individual preferences. This leads to increased engagement, improved conversion rates, and a consistent brand experience across all digital touchpoints.