Postal vs. Resulticks

If you are a small or growing team that understands experiential, ABM, and gift marketing strategies and how to leverage them, Postal.io gives you everything you need with moderate CSM coverage, without the white glove price tags of similar solutions like Sendoso.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• True Omnichannel support (no need to massage data during / post campaign)
• Support to Machine learning
• Support to multiple statistical models
• Near real time segmentation analysis

• Integrates with sales engagement, marketing automation, and CRM platforms
• Provides tracking and reporting on spending and channel effectiveness
• Offers an extensive marketplace of various items for any budget
• Comes with unlimited seats and sends

• Simple account and campaign setup mechanisms
• End-to-end tracking on conversion with personalized URLs
• Multi-dimensional campaigns that allow follow-up communication using multiple channels

• Navigation -Took time to find custom hyper links.
• Finding items - Can be hard to find where items are on platform.
• Layout could be better.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• API Connections to Paid Media
• In Store beacon integration
• Federated workflows
• App store for API – Third party developer support

We get so much value out of the platform that I can't find any legitimate or logical reason why we wouldn't renew. Their team has been a pleasure to work with.

I love the tool, and my team relies on it heavily. We just completed our quarterly review and were able to track every single dollar spent

The UI and visualise toons are very intuitive and do not require interpretation

Postal.io was a more budget-friendly option than the alternatives I considered. We knew our gifting budget wouldn't be huge so we were willing to go with something less established in order to make sure we had as much budget left over as possible. We also like the flexibility with Postal.io that we could add almost anything to their marketplace if we could find it available online.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Resulticks
provides the breadth of digital channels to leverage with audiences. The
ability to use multiple channels with the same audience and tracking down to an
individual level is a definite advantage.

• Increased Productivity: It has taken a huge headache out of keeping and maintaining what swag is on hand has saved a LOT of company time
• easier to reach out to potential clients

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Augmentation of target audience database. Eg. Building mobile data leveraging existing email IDs and vice versa, building social profiles leveraging consent-based apps
• Improved lead generation and nurturing. Eg Customized content delivery, based on interest levels tracked
• Accurate conversion tracking across channels