Postal vs. Resulticks

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Postal
Score 8.8 out of 10
N/A
Founded in 2020 in San Luis Obispo, California, Postal is a Global Offline Engagement Platform that serves over 600 B2B customers like Yelp, Cisco Meraki, Seismic, and Fivetran. Postal helps customers to create meaningful and impactful human connections with prospects, partners, customers, and employees.N/A
Resulticks
Score 6.8 out of 10
Enterprise companies (1,001+ employees)
Resulticks is an omni-channel marketing automation platform built by marketers for marketers. It is designed to provide a common platform over which digital communications from a brand to its audiences can be managed, tracked and measured. In addition to managing marketing campaigns across email, mobile (in app, text), web, QR code, social media, sentiment monitoring, Resulticks also provides added value for multi-market, multi-channel models.N/A
Pricing
PostalResulticks
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
PostalResulticks
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee-$500,022,000 per installation
Additional Details
More Pricing Information
Features
PostalResulticks
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Postal
-
Ratings
Resulticks
7.6
2 Ratings
2% below category average
WYSIWYG email editor00 Ratings9.11 Ratings
Dynamic content00 Ratings7.32 Ratings
Ability to test dynamic content00 Ratings7.32 Ratings
Landing pages00 Ratings6.82 Ratings
A/B testing00 Ratings7.72 Ratings
Mobile optimization00 Ratings7.32 Ratings
Email deliverability reporting00 Ratings7.32 Ratings
List management00 Ratings7.72 Ratings
Triggered drip sequences00 Ratings8.21 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Postal
-
Ratings
Resulticks
7.7
2 Ratings
1% below category average
Lead nurturing automation00 Ratings8.21 Ratings
Data quality management00 Ratings7.32 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Postal
-
Ratings
Resulticks
7.5
2 Ratings
1% below category average
Calendaring00 Ratings7.72 Ratings
Event/webinar marketing00 Ratings7.32 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Postal
-
Ratings
Resulticks
7.5
2 Ratings
0% below category average
Social sharing and campaigns00 Ratings7.32 Ratings
Social profile integration00 Ratings7.72 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Postal
-
Ratings
Resulticks
7.0
2 Ratings
6% below category average
Dashboards00 Ratings7.32 Ratings
Standard reports00 Ratings7.32 Ratings
Custom reports00 Ratings6.42 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Postal
-
Ratings
Resulticks
6.8
2 Ratings
11% below category average
API00 Ratings6.82 Ratings
Role-based workflow & approvals00 Ratings6.82 Ratings
Customizability00 Ratings6.82 Ratings
Integration with Salesforce.com00 Ratings6.82 Ratings
Integration with Microsoft Dynamics CRM00 Ratings6.82 Ratings
Integration with SugarCRM00 Ratings6.82 Ratings
Best Alternatives
PostalResulticks
Small Businesses
Iterable
Iterable
Score 8.5 out of 10
Vbout
Vbout
Score 9.7 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PostalResulticks
Likelihood to Recommend
9.8
(6 ratings)
6.8
(2 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
8.2
(1 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
PostalResulticks
Likelihood to Recommend
Postal
If you are a small or growing team that understands experiential, ABM, and gift marketing strategies and how to leverage them, Postal.io gives you everything you need with moderate CSM coverage, without the white glove price tags of similar solutions like Sendoso.
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Resulticks
  • True Omnichannel support (no need to massage data during / post campaign)
  • Support to Machine learning
  • Support to multiple statistical models
  • Near real time segmentation analysis
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Pros
Postal
  • Integrates with sales engagement, marketing automation, and CRM platforms
  • Provides tracking and reporting on spending and channel effectiveness
  • Offers an extensive marketplace of various items for any budget
  • Comes with unlimited seats and sends
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Resulticks
  • Simple account and campaign setup mechanisms
  • End-to-end tracking on conversion with personalized URLs
  • Multi-dimensional campaigns that allow follow-up communication using multiple channels
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Cons
Postal
  • Navigation -Took time to find custom hyper links.
  • Finding items - Can be hard to find where items are on platform.
  • Layout could be better.
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Resulticks
  • API Connections to Paid Media
  • In Store beacon integration
  • Federated workflows
  • App store for API – Third party developer support
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Likelihood to Renew
Postal
We get so much value out of the platform that I can't find any legitimate or logical reason why we wouldn't renew. Their team has been a pleasure to work with.
Read full review
Resulticks
No answers on this topic
Usability
Postal
No answers on this topic
Resulticks
The UI and visualise toons are very intuitive and do not require interpretation
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Alternatives Considered
Postal
Postal.io was a more budget-friendly option than the alternatives I considered. We knew our gifting budget wouldn't be huge so we were willing to go with something less established in order to make sure we had as much budget left over as possible. We also like the flexibility with Postal.io that we could add almost anything to their marketplace if we could find it available online.
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Resulticks
Resulticks
provides the breadth of digital channels to leverage with audiences. The
ability to use multiple channels with the same audience and tracking down to an
individual level is a definite advantage.
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Return on Investment
Postal
  • Increased Productivity: It has taken a huge headache out of keeping and maintaining what swag is on hand has saved a LOT of company time
  • easier to reach out to potential clients
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Resulticks
  • Augmentation of target audience database. Eg. Building mobile data leveraging existing email IDs and vice versa, building social profiles leveraging consent-based apps
  • Improved lead generation and nurturing. Eg Customized content delivery, based on interest levels tracked
  • Accurate conversion tracking across channels
Read full review
ScreenShots