Founded in 2020 in San Luis Obispo, California, Postal is a Global Offline Engagement Platform that serves over 600 B2B customers like Yelp, Cisco Meraki, Seismic, and Fivetran. Postal helps customers to create meaningful and impactful human connections with prospects, partners, customers, and employees.
N/A
Vero Cloud
Score8 out of 10
N/A
Vero Workflows is an email marketing solution built to make customer engagement simpler with features such as in-app behavior tracking, audience segmentation, and workflow automation.
$54
per month
Pricing
Postal
Vero Cloud
Editions & Modules
No answers on this topic
Starter
$54
per month
Pro
$219
per month
Growth
$549
per month
Enterprise
$1,429
per month
Offerings
Pricing Offerings
Postal
Vero Cloud
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Optional
Additional Details
—
15% discount applied with an annual subscription, paid upfront.
If you are a small or growing team that understands experiential, ABM, and gift marketing strategies and how to leverage them, Postal.io gives you everything you need with moderate CSM coverage, without the white glove price tags of similar solutions like Sendoso.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
While Vero offers some WYSIWYG editing, it's on the limited side, as it mostly allows you to edit copy, but not necessarily the layout.
The UI/UX has improved dramatically over the course of the last few years, but it can still lag from time to time and experience sluggishness.
While reliability is really good, it does have lapses from time to time that will introduce delays into emails being sent out. Once or twice, the system went completely down for a period of time.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We get so much value out of the platform that I can't find any legitimate or logical reason why we wouldn't renew. Their team has been a pleasure to work with.
Postal.io was a more budget-friendly option than the alternatives I considered. We knew our gifting budget wouldn't be huge so we were willing to go with something less established in order to make sure we had as much budget left over as possible. We also like the flexibility with Postal.io that we could add almost anything to their marketplace if we could find it available online.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
