Postwire vs. Storylane

Postwire is best used in any type of situation where you're trying to deliver data sheets, content or videos to customer or clients in one please. Instead of sending multiple emails with a lot of stuff attached, this is a great place to store it. It looks professional and often times, the client appreciates not having to look through all of their emails.

Incentivized

Basically if you want to provide a walk-through of a website, then Storylane is well suited. I can't think of a scenario where it is less appropriate unless you are trying to use it for something it isn't intended for. I'm not sure if it will work with a WASM page, so if you are working with WASM, you should at least test that out.

Incentivized

• Content Sharing - Easy way to share content.
• Content Engagement Tracking - Easy way to track prospects engagement with the content
• Ease of Use - Ability to set up a site in minutes.

Incentivized

• Allows you to easily grab the visual assets to create a walk through.
• The analytics that are integrated give you a very specific view of engagement.
• Even the most complex web pages can be saved in Storylane, definitely a robust engine.

Incentivized

• Enough people don't know about Postwire, and I think that because of that, prospective clients often disregard these links as spam.

• The relationship between "pages" and "steps" can get very confusing if you are having to do a mass revamp of a saved story.
• Some of the interface is less than intuitive than it could be.
• I'm not a fan of mouse over features, I realize it is a modern metaphor, but it's a bad one.

Incentivized

Unfortunately, the decision to renew does not fall on me. However, I have told the decision maker that I believe that we utilized Postwire incorrectly when we started. I believe that rather than sending links to our Postwire pages to prospective clients in our introduction email, they would be better suited to send after connecting and agreeing to send them additional information. That way, you can explain that it will be in the format of a Postwire link due to it's ease of use.

Clearside has less features and is very simple. It's convenient because it comes free with Sales Navigator. There is limited functionality and you can only have a certain number of different clear slides accessible at once. There is also a lot of other random LinkedIn content that shows up on ClearSlide, but I'm not a fan. I prefer paying with Postwire over free with LinkedIn.

Incentivized

They are both good products and pretty similar. Navattic definitely had some strong features, but with Storylane, they were incredibly responsive to requests for help and feature requests and it just "looked" better. Storylane also "felt" better in terms of working with it. There were some design flow decisions made with Navattic that I found to be a bit counterintuitive.

Incentivized

• Sales conversion rates
• Sales image
• Sales efficiency

• We were getting thousands of engagements on our Story's.
• We are able to use them as an educational resource when potential clients asked a question.
• The SDR's were able to use them as assets to create interest.

Incentivized