PR Newswire vs. Prezly

PR Newswire is the best platform for the wide distribution of press releases. We have been using it to make announcements about our company, new products, new partnerships, and other formal information that needs wider distribution than we can provide on our own. It is not as well suited to more organic or topical information, such as a blog or commentary.

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Since this platform is so easy to use when creating or managing communication workflows, it is recommended to work mostly with scenarios that generally require several processes to complete each group management, for example, to cover from the follow-up of employees within the communications team to the management of the team's communication processes.

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• Making news searchable and findable, populating automated news alerts for those who follow certain companies and/or industries.
• Ensuring that news is issued in a way that satisfies legal and regulatory requirements for publicly traded companies.
• Ensuring that all content distributed through the platform is editorially sound and free of grammatical errors.

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• Press releases with photos, videos, clean, attractive layout
• Contact management with tags and segments for media outreach
• Click rates/open rates to help target our followup outreach
• Full HTML press releases dropped into email instead of attached PDFs that don't get opened

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• Pricing - PR Newswire is expensive. I don't think this is necessary something they need to improve upon as their pricing does include a lot and is comparable to what other similar companies charge, but the pricing structure does price out smaller companies or public relations agencies.

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• The contact management system is a little wonky but it has improved over the last two years and I expect that trend to continue.
• The grouping system (segments) and tagging is not intuitive. I've had many missteps in trying to get content to particular segments while deselecting individuals.
• You cannot add another group of people to a distribution without going back and recreating the same distribution. you can add individuals but not groups.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

PR Newswire is an industry leader and gives the user the ability to send out a press release, to a wide audience, very quickly and easily. The pricing is on par with other companies (perhaps they are a bit higher) but they do send useful "visibility" reports after a release is distributed, which is helpful when trying to explain ROI to C suite leaders. You also can email or fax your own distribution list, which is helpful and reduces the need for a media monitoring service

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Honestly this is probably the absolute worst part of the company. I had maybe 5 different emails from 5 different people when attempting to use this service, and I never knew who my account manager was and who the other people were.

PR Newswire and Businesswire are familiar, similar products in terms of newswire distribution services. Many times it comes down to client familiarity with one service over the other, the cost per distribution, the reach of distribution, as well as other related fees, i.e., you have to be a member of PR Newswire to use the service and then pay fees on top of that for individual distributions.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Prezly is much more user-friendly than Cision but isn't as robust. The pricing is similar and I believe Prezly beats it out a bit. Overall, the UI is much better in Prezly giving it the edge.

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• We lost one of our pre paid distributions due to the expiration date
• We would like to see more communication between the client and the representative or account manager
• We have had success in getting larger publications to pick up our over the wire publication

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• We have taken into account our net profit rates during the time of using Prezly, and therefore we decided that the platform is useful when generating work formations that result in higher profits. Prezly has proven to be an excellent investment, which has satisfied our team.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info