PRunderground.com vs. Skai

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PRunderground.com
Score 2.0 out of 10
Small Businesses (1-50 employees)
PRUnderground is a media distribution tool for public relations, from the company of the same name headquartered in New York.
$74.99
Per press release distribution
Skai
Score 8.8 out of 10
N/A
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
$10,000
Starting Price
Pricing
PRunderground.comSkai
Editions & Modules
BAsic
$74.99
Per press release distribution
US National
$419.99
Per press release distribution
Kenshoo
$10,000
Starting Price
Offerings
Pricing Offerings
PRunderground.comSkai
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Features
PRunderground.comSkai
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
PRunderground.com
-
Ratings
Skai
7.1
10 Ratings
4% below category average
Data Transfer00 Ratings8.510 Ratings
DSP integration00 Ratings5.75 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
PRunderground.com
-
Ratings
Skai
6.1
11 Ratings
25% below category average
Ad campaign creation00 Ratings7.611 Ratings
Ad deployment00 Ratings7.611 Ratings
Display advertising00 Ratings4.310 Ratings
Ad display and retargeting segmentation00 Ratings4.810 Ratings
Sequence targeting00 Ratings6.39 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
PRunderground.com
-
Ratings
Skai
7.3
12 Ratings
7% below category average
Ad dashboards00 Ratings7.612 Ratings
Ad performance reports00 Ratings9.812 Ratings
Ad conversion tracking00 Ratings6.712 Ratings
Ad attribution reporting00 Ratings7.611 Ratings
Cross-channel ad management00 Ratings5.910 Ratings
Ad forecasting and optimization00 Ratings6.211 Ratings
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PRunderground.comSkai
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Score 8.3 out of 10
The Trade Desk
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Score 6.9 out of 10
Enterprises
Cision Communications Cloud
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Score 7.2 out of 10
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Adobe Advertising Cloud
Score 8.8 out of 10
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User Ratings
PRunderground.comSkai
Likelihood to Recommend
2.0
(7 ratings)
9.2
(17 ratings)
Likelihood to Renew
-
(0 ratings)
7.8
(3 ratings)
Usability
-
(0 ratings)
9.5
(2 ratings)
Availability
-
(0 ratings)
3.6
(1 ratings)
Support Rating
9.1
(1 ratings)
9.5
(2 ratings)
User Testimonials
PRunderground.comSkai
Likelihood to Recommend
PRUnderground
PRUnderground is an excellent choice for small to medium-sized businesses and solopreneurs who want to get their news out there without spending a fortune.
Read full review
Skai
Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
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Pros
PRUnderground
  • PRUnderground offers exceptional customer service. When I e-mail their team with a question or concern, I always receive a response within a few hours.
  • PRUnderground offers an unbeatable value. I've researched various distribution platforms, and this one offers the best of both worlds: effectiveness and affordability.
  • PRUnderground is a white-label distribution service with proven reach. My clients enjoy receiving 12-page placement reports with live links.
Read full review
Skai
  • Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
  • Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
  • Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
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Cons
PRUnderground
  • PRUnderground has always been very responsive when I have had an issue with their platform. They constantly endeavor to streamline the process.
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Skai
  • When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
  • Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
  • Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.
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Likelihood to Renew
PRUnderground
No answers on this topic
Skai
We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients
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Usability
PRUnderground
No answers on this topic
Skai
Set-up like other marketing platforms. If you know Google Ads, you know Kenshoo
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Support Rating
PRUnderground
They go beyond what is expected and resolve issues quickly.
Read full review
Skai
Very responsive and bring fast answers for problems
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Alternatives Considered
PRUnderground
EIN Newswire PR Newswire All super expensive options that have very little traction in the overall market this day and age, spending more on releases is a bad investment
Read full review
Skai
I think Skai beats the competitors with its advanced bidding management system, this is a unique feature of them that if you implement properly, your accounts will surely benefit from this, especially if you have tons of data that the algo can learn from and optimize accordingly. In terms of reporting, they are the best we've got so far, scheduling options are great.
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Return on Investment
PRUnderground
  • We are a training company and the press releases have increased enrollments in our classes.
  • They have increased our website traffic.
Read full review
Skai
  • ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
  • Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
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ScreenShots

PRunderground.com Screenshots

Screenshot of TV website distribution outletsScreenshot of Sample Report Cover