Prezly vs. Twist: Team Messaging

Since this platform is so easy to use when creating or managing communication workflows, it is recommended to work mostly with scenarios that generally require several processes to complete each group management, for example, to cover from the follow-up of employees within the communications team to the management of the team's communication processes.

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If you have no existing messaging solution, Twist is a viable option. I can't find any reason to recommend it ahead of Slack, Spaces, Teams, Discord, etc. This is one more solution with team messaging functionality, and file sharing, and message archiving/searching. If budget is an issue, Twist can be replaced with a free solution like Discord.

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• Press releases with photos, videos, clean, attractive layout
• Contact management with tags and segments for media outreach
• Click rates/open rates to help target our followup outreach
• Full HTML press releases dropped into email instead of attached PDFs that don't get opened

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• Messaging
• Team communication
• Email updates

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• The contact management system is a little wonky but it has improved over the last two years and I expect that trend to continue.
• The grouping system (segments) and tagging is not intuitive. I've had many missteps in trying to get content to particular segments while deselecting individuals.
• You cannot add another group of people to a distribution without going back and recreating the same distribution. you can add individuals but not groups.

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• Does nothing to stand out from other messaging apps
• Boring
• Feature parity with everything else on the market

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Prezly is much more user-friendly than Cision but isn't as robust. The pricing is similar and I believe Prezly beats it out a bit. Overall, the UI is much better in Prezly giving it the edge.

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Does not stand out at all. I can't think of any reason to select Twist over more popular choices like Slack, Teams, Discord, or Spaces. We use Twist because it forced on us by a specific scenario. Otherwise, we would just use an existing platform (ex: Slack) to handle this communication

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• We have taken into account our net profit rates during the time of using Prezly, and therefore we decided that the platform is useful when generating work formations that result in higher profits. Prezly has proven to be an excellent investment, which has satisfied our team.

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• None that can be directly tied to Twist
• We were forced to use Twist in a certain environment, but no change to our ROI
• Provides one more place to look, one more place to try and find messages.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info