ProRankTracker vs. Serpstat

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ProRankTracker
Score 9.9 out of 10
N/A
Pro Rank Tracker is a search engine optimization software solution offered by Pro Rank Tracker.
$13.50
per month
Serpstat
Score 9.4 out of 10
Small Businesses (1-50 employees)
Serpstat offers a comprehensive SEO toolset, giving users control over their online visibility. A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With an arsenal exceeding 50 potent tools, Serpstat addresses the following: 🔍 Competitor Insights: Recognize and assess key players in any market. 📊 Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content. 🚀 Comprehensive SEO Oversight:…
$59
per month
Pricing
ProRankTrackerSerpstat
Editions & Modules
Free
$0
100 terms for 30 days with all premium features enabled, Then 20 terms basic tracking. No credit-card/PayPal required
Starter
$13.5 - $69
per month 100-750 tracked terms
Pro
$89 - $149
per month 1000-2500 tracked terms
Agency
$180 - $740
per month 3000-20,000 tracked terms
Individual
$59
per month
Team
$119
per month
Agency
$479
per month
Offerings
Pricing Offerings
ProRankTrackerSerpstat
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$59 per user
Additional DetailsEach plan includes access to 230 Google databases. To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers.
More Pricing Information
Community Pulse
ProRankTrackerSerpstat
Top Pros
Top Cons
Features
ProRankTrackerSerpstat
SEO
Comparison of SEO features of Product A and Product B
ProRankTracker
10.0
1 Ratings
25% above category average
Serpstat
9.5
15 Ratings
20% above category average
SERP ranking tracking10.01 Ratings9.315 Ratings
Keyword analysis00 Ratings10.015 Ratings
Backlink management00 Ratings8.914 Ratings
Page grader00 Ratings10.011 Ratings
Competitive analysis00 Ratings9.115 Ratings
Site audit / diagnostics00 Ratings10.015 Ratings
Site recommendations00 Ratings9.28 Ratings
Task management00 Ratings9.34 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
ProRankTracker
10.0
1 Ratings
17% above category average
Serpstat
10.0
13 Ratings
17% above category average
Multi-domain support10.01 Ratings10.013 Ratings
Integration with web analytics tools00 Ratings10.08 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
ProRankTracker
-
Ratings
Serpstat
9.7
14 Ratings
24% above category average
Local SEO00 Ratings9.712 Ratings
Social SEO00 Ratings9.57 Ratings
Mobile SEO00 Ratings9.65 Ratings
Global SEO00 Ratings10.013 Ratings
Best Alternatives
ProRankTrackerSerpstat
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ProRankTrackerSerpstat
Likelihood to Recommend
10.0
(1 ratings)
9.5
(15 ratings)
Likelihood to Renew
10.0
(1 ratings)
10.0
(1 ratings)
Usability
9.0
(1 ratings)
8.2
(2 ratings)
Support Rating
10.0
(1 ratings)
10.0
(2 ratings)
User Testimonials
ProRankTrackerSerpstat
Likelihood to Recommend
Pro Rank Tracker
Pro Rank Tracker has been extremely help to myself and my team. We have saved a lot of time doing manual ranks on a monthly basis by using this tool. If you want to easily track your search engine optimization efforts without having to manually track rank changes for specific keywords that you are focusing on then Pro Rank Tracker is the software for you.
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Serpstat.com
If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
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Pros
Pro Rank Tracker
  • Accurate tracking
  • Great reports based on what you are looking for (day vs day, week vs week, month vs month)
  • Great resources to help use the tool
Read full review
Serpstat.com
  • Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
  • We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
  • Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
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Cons
Pro Rank Tracker
  • I can't think of anything
  • I am pleased with everything Pro Rank Tracker related
Read full review
Serpstat.com
  • As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
  • Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
  • Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
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Likelihood to Renew
Pro Rank Tracker
Because it is affordable and helps us with our monthly marketing initiatives
Read full review
Serpstat.com
I am very happy with the program and their services.
Read full review
Usability
Pro Rank Tracker
Because it is easy to use and is a powerful too that is extremely helpful in our agency.
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Serpstat.com
Serpstat is great to use on the desktop. Being able to get around the site is easy, and using tools such as rank tracking and filtering are intuitive if you’ve used other SEO software. However, their app is not mobile friendly. I do a lot of my work on mobile when traveling or when dad’ing, and it would be much appreciated for the the app to have better mobile UI functionality. I know I’m dreaming, but other SEO software I use is able to accomplish this.
Things like filtering and how powerful it is are not aa easy to understand until you watch some tutorial videos. I think making this feature more intuitive would also help the sites early on adoption from new users.
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Support Rating
Pro Rank Tracker
Because support is immediate and the resource available to help you with a problem are amazing.
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Serpstat.com
I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
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Alternatives Considered
Pro Rank Tracker
We have never used any other tools other than Pro Rank Tracker so I am unable to stack it up against competition.
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Serpstat.com
I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.
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Return on Investment
Pro Rank Tracker
  • It has saved us a lot of time and money
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Serpstat.com
  • We had a positive ROI with Serpstat in under a month. The time it saved us with website audits and the ability to cancel other monthly subscriptions, and redundant SEO tools, was a huge positive for us.
  • We save dozens of hours a month with SEO research by being able to use a single app for the majority of our SEO work where we used to have to jump back and forth between several different tools.
  • We've been able to offer prospective clients a free website audit as a lead-in for our marketing services. Serpstat has made it fast, easy and inexpensive to offer this valuable service.
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ScreenShots

ProRankTracker Screenshots

Screenshot of ProRankTracker's URL ViewScreenshot of ProRankTracker's DashboardScreenshot of ProRankTracker's Progress ChartsScreenshot of ProRankTracker's Reports Center

Serpstat Screenshots

Screenshot of SERP research with advanced analyticsScreenshot of where Sersptat stores all top 100 search results for tracked keywords foreverScreenshot of the visibility and keyword trends available with SerpstatScreenshot of a Unique Page vs. Page comparison in organic and paid keywordsScreenshot of the Serpstat overview