Prometheus vs. Twilio Segment

This program works from the roots of the problem and creates a professional matrix for each of its users. This will give them more skills and resources to carry out tasks and reduce the difficulties of operating each of the processes of my work, as well as being An ally for the manipulation and operability of all your master data; Prometheus is very easy to recommend since it is a program that fulfills its mission.

Incentivized

Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application

Incentivized

• Best monitoring tool that have covered all aspects of our environment of my organization with it's useful metrics.
• Great support team offers support 24/7 and very dedicated.
• It provides excellent insights from a variety of metrics.
• Cloud native tools compatibility and support, push/pull options for easier metrics.

Incentivized

• Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
• Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
• The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.

Incentivized

• Not a good choice if you need very high levels of accuracy with regards to collecting 100% of a certain type of data.
• The user interface does not have much eye candy which helps you focus on what you need to see but can appear very basic in its design sometimes.
• PromQL does have a high learning curve.
• Not great for high cardinality data types.
• Unlike other platforms, Prometheus does not have a macro system.

Incentivized

• More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
• Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.

Incentivized

It is usable and one can learn if few people in the team are already using it. It can be difficult to understand at the beginning because of non intuitive UI and syntax of the rules. So, I've gone for 7 points as there is some room for improvement in user interface and rules syntax.

Incentivized

Never had to reach out to them.

Incentivized

Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.

Incentivized

Highly customized pricing plans to choose from. Lower pricing for the same features compared to competitors. Easy to reach the support team, which provided detailed documentation and helped set up the Prometheus. Monitoring metrics gets very easy after the integration with Grafana. It also has a sophisticated alert setting mechanism to ensure we don't miss anything critical.

Incentivized

We chose Twilio Segment for the good API integration and node resources, I would use Ontraport again, particularly if I didn't have the requirements for API and development/platform integration. Certainly the set up and management is easy and seamless with both the API and the user interface to use depending on circumstances and requirements.

Incentivized

• We are still working on the ROI
• The ROI mentioned during the purchase has not been achieved, however this could be due to lack of data from our side. 2 years of implementation is too early to calculate and confirm the ROI.

Incentivized

• Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
• Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
• Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.