Likelihood to Recommend
PubMatic is well suited for branding campaigns focused on reach and frequency. They are specialists in high-impact formats and have a lot of video inventory. In terms of CTV, they are one of the most advanced players in the industry. I would not recommend it for performance or gaming campaigns that generally need lower CPMs to reach low CPAs
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After extensive research of DSP and DMP platforms in the market, our agency made the wise decision to license TTD's platform and develop a long-term partnership. TTD continues to innovate and offer cutting-edge media buying solutions, access to more audience data segments, and access to new and emerging media channels like CTV/OTT and digital-out-of-home. We couldn't be happier with TTD's technology and is one of the most advanced agency users of TTD is a key differentiator for our agency.
Read full review Pros Lots of CTV inventory Lot of inventory in Tier 1 countries Very good support team Read full review User engagement - Cookie matching provides better engagement and effectiveness Reporting of campaigns - Great reporting on display advertising & platforms Dashboard reporting - Scalable to global deployment & campaigns Read full review Cons Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around. Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning. Don't place blame where blame isn't warranted. Knowing the terminology you're speaking about well before you have a conference call. Read full review Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings. The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters. Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag. Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date. Read full review Likelihood to Renew
We have already cancelled.
Read full review Usability
It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.
Read full review Support Rating
We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.
Read full review Alternatives Considered
PubMatic is trying to be the biggest player in the CTV space, and that is why I think the only other player that is in the same category is
The Trade Desk
. Compared to
, which are more focused on banner inventory, their business model and focus are a bit different. I think PubMatic's main disadvantage against
has more gaming inventory.
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The Trade Desk is a much better product than
. Even though both products showed promise awhile back,
stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.
Read full review Return on Investment Increased problem areas Decreased productivity. Read full review The good thing about having an agency account is The Trade Desk lets you add your markups to the client billing. We had a very positive response from clients regarding their perceived ROI on their ad spend through The Trade Desk. We did not have many national clients, mostly local dealerships, so it was difficult for them to allocate a lot of funds to display advertising, even though the ROI yield was acceptable. Read full review ScreenShots