PubMatic vs. The Trade Desk

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PubMatic
Score 7.7 out of 10
N/A
PubMatic is an ad serving and retargeting solution. This platform is designed to serve as a control panel that provides users with a single view into their advertiser relationships across every screen, channel and format. The vendor says through workflow automation, real-time analytics and yield management, they are able to enable users to make smarter, faster decisions that drive revenue and streamline operations.N/A
The Trade Desk
Score 7.0 out of 10
N/A
The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).N/A
Pricing
PubMaticThe Trade Desk
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
PubMaticThe Trade Desk
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
PubMaticThe Trade Desk
Considered Both Products
PubMatic
Chose PubMatic
PubMatic is trying to be the biggest player in the CTV space, and that is why I think the only other player that is in the same category is The Trade Desk. Compared to InMobi and MoPub, which are more focused on banner inventory, their business model and focus are a bit …
The Trade Desk

No answer on this topic

Top Pros

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Top Cons
Features
PubMaticThe Trade Desk
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
PubMatic
7.5
1 Ratings
1% below category average
The Trade Desk
-
Ratings
Data Transfer7.01 Ratings00 Ratings
DSP integration8.01 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
PubMatic
7.8
1 Ratings
2% below category average
The Trade Desk
-
Ratings
Ad campaign creation7.01 Ratings00 Ratings
Ad deployment8.01 Ratings00 Ratings
Display advertising8.01 Ratings00 Ratings
Ad display and retargeting segmentation8.01 Ratings00 Ratings
Sequence targeting8.01 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
PubMatic
7.8
1 Ratings
1% above category average
The Trade Desk
-
Ratings
Ad dashboards7.01 Ratings00 Ratings
Ad performance reports8.01 Ratings00 Ratings
Ad conversion tracking8.01 Ratings00 Ratings
Ad attribution reporting8.01 Ratings00 Ratings
Cross-channel ad management8.01 Ratings00 Ratings
Ad forecasting and optimization8.01 Ratings00 Ratings
Best Alternatives
PubMaticThe Trade Desk
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
MediaMath
MediaMath
Score 7.9 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.0 out of 10

No answers on this topic

Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
PubMaticThe Trade Desk
Likelihood to Recommend
8.0
(2 ratings)
7.8
(7 ratings)
Likelihood to Renew
1.0
(1 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
PubMaticThe Trade Desk
Likelihood to Recommend
PubMatic
PubMatic is well suited for branding campaigns focused on reach and frequency. They are specialists in high-impact formats and have a lot of video inventory. In terms of CTV, they are one of the most advanced players in the industry. I would not recommend it for performance or gaming campaigns that generally need lower CPMs to reach low CPAs
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The Trade Desk
After extensive research of DSP and DMP platforms in the market, our agency made the wise decision to license TTD's platform and develop a long-term partnership. TTD continues to innovate and offer cutting-edge media buying solutions, access to more audience data segments, and access to new and emerging media channels like CTV/OTT and digital-out-of-home. We couldn't be happier with TTD's technology and is one of the most advanced agency users of TTD is a key differentiator for our agency.
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Pros
PubMatic
  • Lots of CTV inventory
  • Lot of inventory in Tier 1 countries
  • Very good support team
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The Trade Desk
  • User engagement - Cookie matching provides better engagement and effectiveness
  • Reporting of campaigns - Great reporting on display advertising & platforms
  • Dashboard reporting - Scalable to global deployment & campaigns
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Cons
PubMatic
  • Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around.
  • Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning.
  • Don't place blame where blame isn't warranted.
  • Knowing the terminology you're speaking about well before you have a conference call.
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The Trade Desk
  • Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings.
  • The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters.
  • Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag.
  • Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.
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Likelihood to Renew
PubMatic
We have already cancelled.
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The Trade Desk
No answers on this topic
Usability
PubMatic
No answers on this topic
The Trade Desk
It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.
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Support Rating
PubMatic
No answers on this topic
The Trade Desk
We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.
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Alternatives Considered
PubMatic
PubMatic is trying to be the biggest player in the CTV space, and that is why I think the only other player that is in the same category is The Trade Desk. Compared to InMobi and MoPub, which are more focused on banner inventory, their business model and focus are a bit different. I think PubMatic's main disadvantage against AppLovin is that AppLovin has more gaming inventory.
Read full review
The Trade Desk
The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.
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Return on Investment
PubMatic
  • Increased problem areas
  • Decreased productivity.
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The Trade Desk
  • The good thing about having an agency account is The Trade Desk lets you add your markups to the client billing.
  • We had a very positive response from clients regarding their perceived ROI on their ad spend through The Trade Desk.
  • We did not have many national clients, mostly local dealerships, so it was difficult for them to allocate a lot of funds to display advertising, even though the ROI yield was acceptable.
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ScreenShots