TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Pure360

    Score7 out of 10
    N/AN/AN/A

    SMTP2GO

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    SMTP2GO is a dedicated outbound email server SMTP2GO is a New Zealand based SMTP/Email API provider with support staff and servers based across the globe. It automatically connects to the closest server to ensure speedy and efficient delivery. The SMTP2GO support team offers 24/7 assistance in multiple languages to make setup simple. We offer support via ticket, chat and phone. GDPR? Inbound servers and data centres in the EU to make sure sending is…

    $10

    Monthly or Annual Monthly email quota

    Pricing
    Pure360SMTP2GO
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Pure360SMTP2GO
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPricing includes support and onboarding.
    More Pricing Information
    Community Pulse
    Pure360SMTP2GO
    Considered Both Products
    Pure360
    No answer on this topic
    SMTP2GO
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    98 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    97 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    98 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    95 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    98 Answers
    Features
    Pure360SMTP2GO
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Pure360 and SMTP2GO
    Feature
    Pure360
    6.4
    3 Ratings
    23% below category average
    SMTP2GO
    -
    Ratings
    WYSIWYG email editor5.23 Ratings00 Ratings
    Dynamic content5.23 Ratings00 Ratings
    Ability to test dynamic content6.12 Ratings00 Ratings
    Landing pages6.12 Ratings00 Ratings
    A/B testing6.03 Ratings00 Ratings
    Mobile optimization7.13 Ratings00 Ratings
    Email deliverability reporting8.93 Ratings00 Ratings
    List management8.03 Ratings00 Ratings
    Triggered drip sequences5.22 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Pure360 and SMTP2GO
    Feature
    Pure360
    7.8
    3 Ratings
    1% above category average
    SMTP2GO
    -
    Ratings
    Dashboards7.83 Ratings00 Ratings
    Standard reports8.83 Ratings00 Ratings
    Custom reports6.83 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Pure360 and SMTP2GO
    Feature
    Pure360
    6.1
    2 Ratings
    29% below category average
    SMTP2GO
    -
    Ratings
    URL Validation6.22 Ratings00 Ratings
    Link Tracking7.12 Ratings00 Ratings
    Image Validation7.12 Ratings00 Ratings
    Inbox Display7.82 Ratings00 Ratings
    Email Accessibility Tools8.52 Ratings00 Ratings
    Spelling and Grammar Check3.22 Ratings00 Ratings
    Spam Testing4.82 Ratings00 Ratings
    Email Previews4.32 Ratings00 Ratings
    Best Alternatives
    Pure360SMTP2GO
    Small Businesses
    Mad Mimi
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    No answers on this topic
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Pure360SMTP2GO
    Likelihood to Recommend
    7.0
    (3 ratings)
    9.0
    (98 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (3 ratings)
    Usability
    9.0
    (1 ratings)
    8.2
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (4 ratings)
    User Testimonials
    Pure360SMTP2GO
    Likelihood to Recommend
    Pure360
    It is great for smaller to medium sized businesses that are wanting to start using a more comprehensive software. It isn’t the most expensive on the market and the interface is very intuitive. Once trained you can then train internally quite easily which again reduces a lot of set up and onboarding costs
    Incentivized
    Read full review
    SMTP2GO
    It's great for any application that you need to track email receipt and recipient interaction, or with devices/programs that don't fare well with Exchange based email services. Don't try to set SMTP2GO as your outbound email server if you're using O365, that just isn't a possibility (not that I've looked into that setup).
    Incentivized
    Read full review
    Pros
    Pure360
    • Easy and intuitive drag and drop design
    • Good design templates
    • Great customer support
    Incentivized
    Read full review
    SMTP2GO
    • adding senders or domains to improve email deliverability
    • you don't have to deal with RBL to white list an IP address previously used for spaming
    • Control panel gives you enough flexibility without a cluttered UI
    • Everything you need is well documented
    • The API is easy to use offers you the ability to integrate SMTP2Go with virtually anything
    Read full review
    Cons
    Pure360
    • Dara enrichment
    • Data cleansing
    • AI Ideation
    Incentivized
    Read full review
    SMTP2GO
    • Might be nice to add a monthly good looking PDF report for subaccount users that can be branded and sent directly to the subaccount contact. A 'client facing' report that we can use to show our customers the email usage history.
    Incentivized
    Read full review
    Likelihood to Renew
    Pure360
    No answers on this topic
    SMTP2GO
    Reliability in email delivery is what counts the most. SMTP2GO is undeniably a winner in this category. The price is reasonable, therefore the RoI is excellent.
    Read full review
    Usability
    Pure360
    It really is great for all users. We had a rach of abilities and skills in our team and found that everyone found it easy to use. Even teams that weren’t involved with email prior to this such as design teams which meant we could send a lot more emails
    Incentivized
    Read full review
    SMTP2GO
    While reporting could use some tweaks overall it is a very good product that works reliably and is simple to set up and maintain.
    Incentivized
    Read full review
    Support Rating
    Pure360
    No answers on this topic
    SMTP2GO
    When I first contacted SMTP2GO while searching for a solution, they were extremely helpful and attentive. I think it only took two email messages to answer all my questions and make a decision. I don't think I've ever needed any support to implement and operate the several solutions I currently use with the SMTP2GO service. It just works intuitively and flawlessly.
    Incentivized
    Read full review
    Alternatives Considered
    Pure360
    Incentivized
    Read full review
    SMTP2GO
    It has been so long since I did my comparison with other products that no comparison would be valid today. It has worked so well at a price point that is so acceptable that I don't feel an urge to do the evaluation again.
    Incentivized
    Read full review
    Return on Investment
    Pure360
    • Attracted new business through newsletters
    • Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective
    Incentivized
    Read full review
    SMTP2GO
    • Allowed us to use the same SMTP information across the board for all customers instead of having them split between several accounts.
    • More cost efficient than paying for several different email accounts.
    • Created an additional layer of great customer service for us since SMTP information is able to be preprogrammed into the equipment before ever leaving our facility.
    Read full review
    ScreenShots

    SMTP2GO Screenshots

    Screenshot of a quick snapshot of the account activity after logging in.Screenshot of the Activity feed that displays the most recent delivery events for email, and provides extra detail when needed.Screenshot of subaccounts, which are available on any paid plan and offer a way to resell the SMTP2GO product to clients and customers.