Pure360 vs. SMTP2GO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Pure360
Score 7.0 out of 10
N/A
N/AN/A
SMTP2GO
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
SMTP2GO is a dedicated outbound email server SMTP2GO is a New Zealand based SMTP/Email API provider with support staff and servers based across the globe. It automatically connects to the closest server to ensure speedy and efficient delivery. The SMTP2GO support team offers 24/7 assistance in multiple languages to make setup simple. We offer support via ticket, chat and phone. GDPR? Inbound servers and data centres in the EU to make sure sending is…
$10
Monthly or Annual Monthly email quota
Pricing
Pure360SMTP2GO
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Pure360SMTP2GO
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing includes support and onboarding.
More Pricing Information
Community Pulse
Pure360SMTP2GO
Features
Pure360SMTP2GO
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Pure360
6.5
3 Ratings
21% below category average
SMTP2GO
-
Ratings
WYSIWYG email editor5.53 Ratings00 Ratings
Dynamic content5.53 Ratings00 Ratings
Ability to test dynamic content6.22 Ratings00 Ratings
Landing pages6.22 Ratings00 Ratings
A/B testing6.03 Ratings00 Ratings
Mobile optimization7.23 Ratings00 Ratings
Email deliverability reporting8.83 Ratings00 Ratings
List management8.03 Ratings00 Ratings
Triggered drip sequences5.52 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Pure360
7.6
3 Ratings
1% below category average
SMTP2GO
-
Ratings
Dashboards7.73 Ratings00 Ratings
Standard reports8.53 Ratings00 Ratings
Custom reports6.73 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Pure360
6.1
2 Ratings
28% below category average
SMTP2GO
-
Ratings
URL Validation6.32 Ratings00 Ratings
Link Tracking7.22 Ratings00 Ratings
Image Validation7.22 Ratings00 Ratings
Inbox Display7.52 Ratings00 Ratings
Email Accessibility Tools8.12 Ratings00 Ratings
Spelling and Grammar Check3.32 Ratings00 Ratings
Spam Testing4.72 Ratings00 Ratings
Email Previews4.62 Ratings00 Ratings
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Pure360SMTP2GO
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Enterprises
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User Ratings
Pure360SMTP2GO
Likelihood to Recommend
7.0
(3 ratings)
9.0
(98 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(3 ratings)
Usability
9.0
(1 ratings)
8.2
(1 ratings)
Support Rating
-
(0 ratings)
9.1
(4 ratings)
User Testimonials
Pure360SMTP2GO
Likelihood to Recommend
Pure360
It is great for smaller to medium sized businesses that are wanting to start using a more comprehensive software. It isn’t the most expensive on the market and the interface is very intuitive. Once trained you can then train internally quite easily which again reduces a lot of set up and onboarding costs
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SMTP2GO
It's great for any application that you need to track email receipt and recipient interaction, or with devices/programs that don't fare well with Exchange based email services. Don't try to set SMTP2GO as your outbound email server if you're using O365, that just isn't a possibility (not that I've looked into that setup).
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Pros
Pure360
  • Easy and intuitive drag and drop design
  • Good design templates
  • Great customer support
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SMTP2GO
  • adding senders or domains to improve email deliverability
  • you don't have to deal with RBL to white list an IP address previously used for spaming
  • Control panel gives you enough flexibility without a cluttered UI
  • Everything you need is well documented
  • The API is easy to use offers you the ability to integrate SMTP2Go with virtually anything
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Cons
Pure360
  • Dara enrichment
  • Data cleansing
  • AI Ideation
Read full review
SMTP2GO
  • Might be nice to add a monthly good looking PDF report for subaccount users that can be branded and sent directly to the subaccount contact. A 'client facing' report that we can use to show our customers the email usage history.
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Likelihood to Renew
Pure360
No answers on this topic
SMTP2GO
Reliability in email delivery is what counts the most. SMTP2GO is undeniably a winner in this category. The price is reasonable, therefore the RoI is excellent.
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Usability
Pure360
It really is great for all users. We had a rach of abilities and skills in our team and found that everyone found it easy to use. Even teams that weren’t involved with email prior to this such as design teams which meant we could send a lot more emails
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SMTP2GO
While reporting could use some tweaks overall it is a very good product that works reliably and is simple to set up and maintain.
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Support Rating
Pure360
No answers on this topic
SMTP2GO
When I first contacted SMTP2GO while searching for a solution, they were extremely helpful and attentive. I think it only took two email messages to answer all my questions and make a decision. I don't think I've ever needed any support to implement and operate the several solutions I currently use with the SMTP2GO service. It just works intuitively and flawlessly.
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Alternatives Considered
Pure360
Read full review
SMTP2GO
It has been so long since I did my comparison with other products that no comparison would be valid today. It has worked so well at a price point that is so acceptable that I don't feel an urge to do the evaluation again.
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Return on Investment
Pure360
  • Attracted new business through newsletters
  • Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective
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SMTP2GO
  • Allowed us to use the same SMTP information across the board for all customers instead of having them split between several accounts.
  • More cost efficient than paying for several different email accounts.
  • Created an additional layer of great customer service for us since SMTP information is able to be preprogrammed into the equipment before ever leaving our facility.
Read full review
ScreenShots

SMTP2GO Screenshots

Screenshot of a quick snapshot of the account activity after logging in.Screenshot of the Activity feed that displays the most recent delivery events for email, and provides extra detail when needed.Screenshot of subaccounts, which are available on any paid plan and offer a way to resell the SMTP2GO product to clients and customers.