Pure360 vs. Zoho Campaigns

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Pure360
Score 7.0 out of 10
N/A
N/AN/A
Zoho Campaigns
Score 7.8 out of 10
N/A
Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.
$0
Pricing
Pure360Zoho Campaigns
Editions & Modules
No answers on this topic
Forever Free
$0
Standard Plan
$3 for 500 contacts
per month
Professional Plan
$4.5 for 500 contacts
per month
Pay as you go
$14 for 500 contacts
Offerings
Pricing Offerings
Pure360Zoho Campaigns
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Pure360Zoho Campaigns
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Pure360
7.6
2 Ratings
6% below category average
Zoho Campaigns
5.1
25 Ratings
45% below category average
WYSIWYG email editor8.02 Ratings3.724 Ratings
Dynamic content8.02 Ratings7.125 Ratings
Ability to test dynamic content7.01 Ratings5.622 Ratings
Landing pages7.01 Ratings3.417 Ratings
A/B testing6.02 Ratings4.621 Ratings
Mobile optimization8.02 Ratings6.523 Ratings
Email deliverability reporting8.02 Ratings3.925 Ratings
List management8.02 Ratings7.324 Ratings
Triggered drip sequences8.01 Ratings4.219 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Pure360
5.7
2 Ratings
30% below category average
Zoho Campaigns
5.9
25 Ratings
27% below category average
Dashboards6.02 Ratings4.724 Ratings
Standard reports6.02 Ratings6.525 Ratings
Custom reports5.02 Ratings6.421 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Pure360
6.0
1 Ratings
32% below category average
Zoho Campaigns
4.3
3 Ratings
63% below category average
URL Validation8.01 Ratings2.83 Ratings
Link Tracking8.01 Ratings3.73 Ratings
Image Validation8.01 Ratings6.43 Ratings
Inbox Display5.01 Ratings3.73 Ratings
Email Accessibility Tools3.01 Ratings4.63 Ratings
Spelling and Grammar Check5.01 Ratings00 Ratings
Spam Testing3.01 Ratings00 Ratings
Email Previews8.01 Ratings4.63 Ratings
Best Alternatives
Pure360Zoho Campaigns
Small Businesses
ReachMail
ReachMail
Score 8.4 out of 10
ReachMail
ReachMail
Score 8.4 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Pure360Zoho Campaigns
Likelihood to Recommend
7.0
(2 ratings)
6.7
(25 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Pure360Zoho Campaigns
Likelihood to Recommend
Pure360
Fir the price it's decent but budget depending you could probably invest in other tools that are more focused on certain areas/elements that the application tries to done as a one stop shop. Customer service/account managers are also very welcoming and helpful when it comes to resolving any issues and questions.
Read full review
Zoho
It is well suited in scenarios:
  1. Well-defined static list with proper info.
  2. Not building email templates from scratch
  3. Litmus testing involved
  4. Easy to use simple automation journeys involved
Not well-suited scenarios:
  1. Complex Customer journeys
  2. Dynamic content involved
  3. Integration with other products other than the ZOHO suite
  4. Testing API limits
Read full review
Pros
Pure360
  • Easy and intuitive drag and drop design
  • Good design templates
  • Great customer support
Read full review
Zoho
  • The best thing about this software is its integration with G-suite.
  • It's user interface is so easy that any user can learn it quickly. And it is very easy to operate.
  • It helps users to engage subscribers via various social media platforms.
  • It allows users to compare various email campaigns.
Read full review
Cons
Pure360
  • Uptime - the server has gone done before when an email had just been sent out which meant that recipients could not click on links
  • Automation add-on was extremely expensive considering the additional capabilities it was adding
  • Login process - every time I logged in had to use an authorization email. Good security, but unnecessary for EVERY SINGLE login
  • No auto-save or save button in the email builder - would have to click off the screen to save, which meant that if the window crashed, there was no way to rescue work. All it needs is a save button!
Read full review
Zoho
  • Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error.
  • The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns.
  • Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken.
  • After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault.
  • You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again.
  • The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them.
Read full review
Likelihood to Renew
Pure360
No answers on this topic
Zoho
Because I am a single user organization and the subscription is free for up to 3 users.
Read full review
Alternatives Considered
Pure360
No answers on this topic
Zoho
Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.
Read full review
Return on Investment
Pure360
  • Attracted new business through newsletters
  • Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective
Read full review
Zoho
  • It allows us to communicate with all our customers or lists together or individually, and to track how successful our campaigns are.
  • Customer Service is a target area of why we use Zoho Campaigns, and it meets our needs greatly.
  • To date we have not really measured the ROI or impact that Zoho Campaigns has on our marketing efforts but with this product it certainly has the means to do such.
Read full review
ScreenShots

Zoho Campaigns Screenshots

Screenshot of Template editorScreenshot of Real-time analyticsScreenshot of List managementScreenshot of Send time optimizationScreenshot of Automation—WorkflowsScreenshot of Dashboard