TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Quantcast DSP Platform

    Score8 out of 10
    N/ASupporting advertising measurement, the Quantcast DSP automatically predicts which audiences are most likely to buy and optimizes campaigns to unlock reliable business results at scale.N/A

    Simpli.fi

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    Simpli.fi is the epoymous flagship product from the company headquartered in Fort Worth, for programmatic media buying, display advertising, and streaming / OTT monetization. It is a data management and demand-side buying hybrid platform (DMP / DSP).N/A
    Pricing
    Quantcast DSP PlatformSimpli.fi
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Quantcast DSP PlatformSimpli.fi
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Quantcast DSP PlatformSimpli.fi
    Ad Network Integration
    Comparison of Ad Network Integration features of Quantcast DSP Platform and Simpli.fi
    Feature
    Quantcast DSP Platform
    -
    Ratings
    Simpli.fi
    5.8
    2 Ratings
    24% below category average
    Data Transfer00 Ratings3.72 Ratings
    DSP integration00 Ratings8.01 Ratings
    Best Alternatives
    Quantcast DSP PlatformSimpli.fi
    Small Businesses
    Basis DSP
    Score9 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    StackAdapt
    Score7.2 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Yahoo DSP
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Quantcast DSP PlatformSimpli.fi
    Likelihood to Recommend
    8.0
    (2 ratings)
    1.9
    (3 ratings)
    Support Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Quantcast DSP PlatformSimpli.fi
    Likelihood to Recommend
    Quantcast
    If you can control how data can be used for marketing and knowing who to cater to your content, too, this is super useful. If there's not much, you can do WITH the data you're provided, and it'd be of no use. It's a must if you need to dig deeper into your audience, though.
    Incentivized
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    Simpli.fi
    If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them. I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them. If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.
    Incentivized
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    Pros
    Quantcast
    • Analyze volume of traffic
    • Show geographic distribution of traffic
    • Demographic information of website visitors
    Incentivized
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    Simpli.fi
    • Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
    • Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
    • One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
    Incentivized
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    Cons
    Quantcast
    • Even more details
    • Some of the generalizations of data feel vague.
    Incentivized
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    Simpli.fi
    • The approaches are not easily understood by our sales reps.
    • The reporting platform is pretty basic. The new platform is still in beta version.
    Incentivized
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    Support Rating
    Quantcast
    I haven't really worked with their support.
    Incentivized
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    Simpli.fi
    No answers on this topic
    Alternatives Considered
    Quantcast
    Quantcast's advantage over other tools is that it is 1) free (as is Google Analytics), but that it is a more easy-to-use and basic tool than Google Analytics. Quantcast does not provide the depth of analytics of other tools like Google Analytics or SimilarWeb, but it provides a good starting point for someone looking to venture into web analytics.
    Incentivized
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    Simpli.fi
    We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed
    Incentivized
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    Return on Investment
    Quantcast
    • Ability to show web traffic over time
    • Ability to show if target audience is visiting the website
    • Helped inform content decisions to create better website experience for site visitors
    Incentivized
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    Simpli.fi
    • We have been able to leverage Simpli.fi's geo-fencing tools to pry business away from larger competitors.
    • The lack of a customer-facing dashboard is a weakness.
    • Simpli.fi's low barrier of entry has allowed us to scale at our pace without the threat of being cut off in the face of high minimum spends.
    Incentivized
    Read full review
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