QuickPivot vs. Zaius (discontinued)

It is less appropriate in terms of usability. As discussed in the previous points, there are some UI modifications and reporting formats required that can be improved. It is less appropriate in a situation where you need too many customizations. As big data grows, data customizations will be very important as organizations need to re-organize data. This is one area where it is not very well suited or requires improvement.

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Optimizely Data Platform is a great tool for teams who look to use open-source tools over tools with white glove service. You do get a dedicated customer success manager and access to their (almost) 24/7 support team via chat, but the real benefits of the platform stand to be unlocked by teams who enjoy getting their hands dirty.

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• QucikPivot does a great job with machine learning of the stored data. This AI based method drives the firm to meaningful results.
• It stores and makes data available both online and offline. This particularly helps in accessing data from any place. Managing resources becomes easier if data is stored online.
• The Marketing campaign that can be created is led with authority, and the success ratio can actually be measured with this digital platform.

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• It's relatively simple to use
• Segment building is quick and can be easily customized with field data
• Chat support is generally fast to respond

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• The UI of the dashboard is not as good as the other BI tools. While the metrics dashboard is a good idea, not allowing query templates to work in the metrics dashboard makes it impossible to use it as our daily dashboard.
• The e-mail shows the indicators clearly and also attaches some spreadsheets from the reports. We think it could get even better if we could also get attached a PDF version of the dashboard.
• Low user customizability. Admin have to create reports and maintain the reports very thoroughly.
• The report format is quite unreadable in email

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• Automation of data from other platforms such as our ERP.
• The approval process needs work. I should be able to flag fields that have issues and give users feedback if a product is rejected.

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There's so much that needs to be improved and it seems like not much has happened since Optimizely first took over. When Optimizely did take over, they reduced the UX of campaign reporting.

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• Creating reports can be difficult and they aren't very visual.
• There is not much control you can have with your imported product catalog. Product filters can be difficult to use.
• Manually importing customers is a more difficult process from when I was using Mailchimp 10 years ago.
• Figuring out how to inject a module onto a page is difficult.
• Figuring out how to get off an email blacklist is near impossible even with ip warming. Very little help here.

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Positive - Onboarding was quick and easy. Positive - Access to a Zaius data analyst has been wonderful. Negative - I don't know who our CSM is if we even have one.

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We have a home built CRM. From start to finish our implementation was a nightmare loaded with problems that destroyed my initial trust with the platform.

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QuickPivot stacks very well against these tools, as it is cost effective and role-based. Other than the UI improvements, it gives a holistic picture into data analysis and marketing campaigns. It only needs deeper customizations and a few better reports. Otherwise, it would be an industry leading tool in the market.

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Oh my goodness, there were many, including:

• Klaviyo
• Salesforce Email Marketing Cloud
• Bronto
• Marapost (the worst experience we ever had. We used them for the longest year on earth).
• Silverpop (IBM)
• I forgot their name but they are based in the middle of nowhere Pennsylvania.
• Exact Target
• Active Campaign
• Get Response
• Drip
• SendInBlue
• And more I cannot remember. We spent over six months looking at everything.

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Independently Invited by TrustRadius

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• It does not have have a negative ROI, as it is still being used and we use it as per its strengths.
• It has a positive impact on business as it is not very expensive.
• The reports in terms of dashboard help save a lot of time and help in a drill-down analysis.

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• We hit record numbers this year in regards to sales which is attributed to the launch of our new e-commerce website.

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